Florida Water Products, LLC (FWP) finds itself at the center of a proposed class action lawsuit stemming from a cyberattack in May 2023, which may have compromised the personal data of thousands of people.

Florida Water Products Lawsuit Alleges Inadequate Security Measures Left Data Exposed

The lawsuit asserts that inadequate cybersecurity measures by the pool and spa equipment distributor were directly responsible for the breach. Compromised information may include the names and Social Security numbers of both current and former FWP employees, as well as those affiliated with the company.

According to FWP’s data breach notice letter, the incident targeted a repository of “legacy data” within its network, referring to information stored in outdated systems or formats. Subsequent investigation suggests that an unauthorized third party may have accessed FWP’s systems and obtained certain data from legacy databases.

Although specifics regarding the duration and precise dates of the cybercriminals’ access remain unclear, the breach is believed to have occurred between May 22 and May 28, 2023.

Plaintiff Alleges Inadequate Cybersecurity Left Data Vulnerable

The lawsuit contends that FWP’s failure to enforce adequate cybersecurity measures and provide sufficient training to its employees left its data vulnerable to exploitation by cybercriminals. The complaint argues that Florida Water Products notification to affected individuals was delayed and insufficient. The plaintiff, Stephen Basson, an employee of FWP affiliate Aquarius Supply, claims to have received notice from the defendant only in early December 2023, nearly seven months after the breach allegedly took place.

FWP’s notification letter, as per the filing, obscured crucial details about the breach, such as the number of affected individuals, the methods used by hackers to access the system, and the reasons for the delay in notifying victims.

The lawsuit further alleges that FWP’s tardy and inadequate notice left victims exposed to potential identity theft without proper guidance on monitoring their financial accounts or credit reports to mitigate unauthorized use of their personal information.

A request for comment by FWP about the current litigation was not received in time for publication of this article.

Not The First Or The Last

While the validity of the class action lawsuit against Florida Water Products remains uncertain and subject to legal proceedings, one thing however is certain. The pool industry is clearly not immune to cyber attack threats, as demonstrated by the increase in breaches since 2021. Most recently, Brenntag, a major chemical distributor, fell victim to a ransomware attack by the DarkSide hacker group, resulting in a staggering $4.4 million payout.

In November, Pool Magazine had the opportunity to attend one of the most anticipated events in the pool and spa industry – the International Pool & Spa Expo (PSP Deck Expo) in Las Vegas, Nevada. The expo showcased the latest and hottest new pool products and innovations in the pool and spa industry, attracting professionals, manufacturers, and enthusiasts from around the world.

The expo hall was a bustling hub of activity, with exhibitors showcasing cutting-edge products that promised to revolutionize the pool and spa experience. From groundbreaking technologies to innovative materials, the event was a playground for those seeking to stay ahead in this dynamic industry.

Hot New Pool Products

A highlight of the expo was the PSP Deck Expo Innovative Product Showcase and Awards Program, a comprehensive awards program dedicated to recognizing excellence and groundbreaking solutions. Two award categories, People’s Choice and Expert’s Choice, celebrated the most innovative products across various segments of the pool and spa industry.

People’s Choice Award Winners

🏆 Winner: Most Innovative Products for Pool and Backyard Construction Professionals

The Shelf Lounger by GPM Manufacturing

Winner of People’s Choice Award & Experts Choice Award

GPM Manufacturing’s The Shelf Lounger redefines the poolside experience with an ingenious all-in-one tanning ledge. Combining lounging chairs and a spill-over edge, this product introduces an unprecedented level of sophistication and comfort to pool and backyard spaces.

The Winning Formula

The Shelf Lounger clinched the Experts Choice Award and the People’s Choice Award for Most Innovative Products for Pool and Backyard Construction Professionals due to its dual focus on entertainment and space optimization. Its unique design allows poolside enthusiasts to enjoy a second body of water without compromising the pool’s primary space, making it a standout for the most innovative new product.

From its minimal installation requirements to its seamless integration into existing pool setups, The Shelf Lounger embodies a harmonious blend of aesthetics and functionality. GPM Manufacturing’s visionary approach has not only earned the accolades of industry peers but has also set a new standard for the evolving landscape of pool and backyard construction.

🏆 Winner: Most Innovative Products for Service Professionals

Filter Preaux System by Filter Preaux

Filter Preaux System introduces a revolutionary private-label chemical treatment combined with high-pressure water flow. The result? Sparking clean filters achieved in as little as 30 seconds, effectively doubling productivity and increasing profits for service professionals in the pool industry.

Game-Changer for Service Professionals

Service professionals face the ongoing challenge of maintaining pools efficiently, and the Filter Preaux System addresses this need head-on. By offering a rapid and effective solution, this product not only streamlines the maintenance process but also enhances the overall service quality.

🏆 Winner: Most Innovative Deck or Patio Products

Accoya Color Grey by Accoya

Accoya Color Grey, crafted from FSC® certified softwood, represents a paradigm shift in deck and patio materials. Through acetylation, this product achieves remarkable durability, stability, and a non-toxic, recyclable composition, backed by a 25-year warranty. Its surface-to-core organic pigment coloring adds an aesthetic touch to outdoor environments.

An Award-Winning Innovation

The accolade for Most Innovative Deck or Patio Products affirms Accoya Color Grey‘s standing as a trailblazer in outdoor material technology. Its low maintenance requirements and commitment to sustainability set a new standard for the industry, earning the admiration of professionals and consumers alike.

🏆 Winner: Most Innovative Products for Retailers

Chill Springs All-In-One Cold Plunge by GPM Manufacturing

Chill Springs All-In-One Cold Plunge stands out as a retail innovation that transcends the ordinary. Crafted from stainless steel with a teak top and aluminum surround, this 1.5 HP system is designed for both indoor and outdoor use. Its plug-and-play functionality, lightweight construction, and portability redefine the retail landscape for cold plunge systems.

A Retailer’s Dream

The recognition for Most Innovative Products for Retailers underscores Chill Springs‘ potential to captivate both novice and advanced bathers. Its stylish design, coupled with the ease of use and safety features, positions this product as a must-have for retailers looking to offer a unique and refreshing experience to their customers. An intelligent blend of style, portability, and functionality aligns with the evolving preferences of consumers, making it a standout winner in the retailers category.

Experts Choice Award Winners

🏆 Winner: Aiper Surfer M1 Cordless Robotic Pool Skimmer – Expert’s Choice Award

The Aiper Surfer M1 is a pioneering solar-powered cordless pool skimmer that redefines the cleaning experience. With up to 10 hours of efficient cleaning, users can choose between automatic or remote cleaning via a mobile app to target debris precisely. Anti-beaching columns add an extra layer of sophistication, preventing the device from getting stuck during operation.

The judging panel recognized the novelty of Aiper Surfer M1 in the solar-powered cleaning market. Solar technology, an evolving frontier, found a trailblazer in this product. The judges highlighted the potential impact, emphasizing the importance of seamless solar integration for successful pool cleaning.

Cordless and Neat: A Unique Advantage

The absence of cords and hoses sets Aiper Surfer M1 apart, earning praise from the judges for its neat and cord-free design. The judges appreciated this innovative approach, deeming it a “neat idea” that contributes to the product’s overall appeal.

🏆 Winner: Perma-Column® Precast Concrete Deck Posts – Expert’s Choice Award

Perma-Column® Precast Concrete Deck Posts introduces a game-changing solution for deck foundations. Paired with FootingPad® composite footings, it eliminates the challenges of mixing and pouring concrete. Builders can now commence deck construction immediately, without waiting for concrete trucks or curing periods.

Judges’ Acclaim for Perma-Column®

The judging panel hailed Perma-Column® for its impressive approach, describing it as an “awesome” solution that simplifies the traditionally complex process of pouring cement. The time-saving attributes and resistance to rot, mildew, or freeze-thaw cycles resonated with the judges, showcasing the high-quality innovation of Perma-Column®.

🏆 Winner: Water Tech Volt Leaf Vac Recharge – Expert’s Choice Award

The Water Tech Volt Leaf Vac Recharge introduces a breakthrough in skimmer vacuum technology. Cordless, hoseless, and fully rechargeable, this device captures leaves both topside and bottom-dwelling without the need for extension cords or hoses. The SmartWater sensor enhances efficiency by automatically turning the device on and off in water.

Recognition for Cordless Efficiency

The judging panel underscored the industry’s demand for a top-tier, rechargeable skimmer vacuum capable of handling leaves. The cordless feature garnered special recognition, described as “outstanding” and filling a gap in the market for efficient leaf management.

Moving The Ball Forward

The People’s Choice and Expert’s Choice awards hold paramount importance for pool professionals, serving as prestigious recognitions and validations of excellence within the industry. The People’s Choice award, determined by industry votes, signifies widespread market approval and consumer trust. On the other hand, the Expert’s Choice award, granted by a panel of knowledgeable professionals, establishes a standard for innovation and quality. Both accolades offer valuable marketing opportunities, showcasing winning new pool products as benchmarks for excellence and encouraging a culture of continuous improvement and advancement within the pool and spa industry.

This year’s PSP Deck Expo left an indelible mark on the industry. The new pool products in both the People’s Choice and Experts Choice categories signal a shift toward innovative, efficient, and sustainable solutions. From solar-powered skimmers to revolutionary deck foundations, these innovations represent a collective vision for the future of pool and spa technology. This year’s expo not only celebrated achievements but also set the stage for continued advancements that promise to shape the industry’s landscape for years to come.

In the world of contracting and pool building, success is built on more than just skill and experience. It’s also about the resources, support, and opportunities available to you. Whether you’re a pool builder, designer, contractor, or other trade professional, having a reliable source to purchase the materials you use day in and day out is without a doubt one of the key components to running a successful business.

For pool contractors, the AquaPro Trade Network at AquaBlu Mosaics has become one of the definitive resources helping to make a difference.  Here are just a few reasons why AquaPro is fast becoming a leading choice for trade professionals.

The Importance of Joining a Reliable Trade Program

Contractors and pool builders operate in a highly competitive market where staying ahead of the curve is crucial. A trade program you can count on will provide you with the edge you need to succeed. Here are some compelling reasons why joining a trade program is essential:

1. Access to High-Quality Products: A trade program often partners with top suppliers, ensuring that you have access to high-quality materials and products. This access can help you maintain the reputation of delivering excellent results to your clients.

2. Cost Savings: Trade programs frequently offer special pricing and discounts for their members. This can significantly reduce your project costs, increasing your profit margins.

3. Convenience: Trade programs streamline the procurement process. This means you can spend less time searching for materials and more time focusing on your projects.

4. Support and Expertise: Many trade programs provide technical support and expertise, helping you overcome challenges and deliver superior results. This support can be invaluable when you encounter complex projects or issues.

Now that we understand why joining a trade program is crucial, let’s dive into what sets the AquaPro Trade Network apart from the rest.

Industry Leading Customer Service and Support

At AquaBlu Mosaics, customer service is a top priority. When you join the AquaPro Trade Network, you gain access to unparalleled support from a dedicated rep and team of experts who understand the pool industry inside and out. Whether you have questions about product specifications, installation techniques, or project planning, AquaBlu Mosaics’ dedicated customer service team is there to assist you every step of the way.

#1 Source for Mosaic Tile & Outdoor Living Products

Only AquaBlu gives trades immediate access to all the industry’s top brands of mosaic tile, effective installation tools, and premium outdoor living products under a single roof with dedicated support.  Through our unmatched network of manufacturers and thirty plus brands AquaBlu is uniquely positioned to handle any project, big or small. From simple waterline tile selections to custom all tile pool surfaces, natural stone hardscapes to porcelain paver decking, in pool furniture to patio furniture, fire and water features to fire pits, artificial turf, commercial installs and more… AquaBlu has you covered.

Custom Mosaic Production Services

Only AquaBlu has the manufacturing network, knowledge, and dedicated customer support to bring your client’s custom mosaic vision to life. Custom mosaic logos in glass and porcelain tile, artistic and pixel art murals, custom glass tile blends and gradients are just some of the customization services you can add instantly to your arsenal as an AquaPRO. Just think of us as your personal team of tile ninjas enabling you to conquer any tile request, turning your client’s vision into reality.

The Ultimate Digital Showroom

Whether you have a showroom or not, AquaBlu’s website instantly provides you access to over 10,000+ SKUS for pool and outdoor not found in any brick-and-mortar location.

AquaBlu’s website is designed with trade professionals in mind. It’s user-friendly, intuitive, and packed with features that simplify your purchasing process. You can easily browse their extensive catalog, access product information, and place orders with just a few clicks. This saves you valuable time that you can invest in growing your business. Let’s face it, there’s nothing better than having a showroom at your fingertips!

Free Samples

AquaBlu understands the importance of choosing the right materials for your projects. That’s why they offer free samples of their products to their AquaPros. This allows you to assess the quality and aesthetics of their materials before making a commitment. It’s a risk-free way to ensure that you’re always delivering top-notch results to your clients.

Convenient Flat-Rate Shipping Direct to Office or Jobsite

With AquaPro Trade Network, enjoy convenient shipping direct to your office or job site, eliminating transportation and storage hassles. No more waiting in long lines for materials. Our streamlined delivery ensures on-time arrivals, reducing project downtime. Plus, benefit from flat-rate shipping, making budgeting and client estimates a breeze. Earn trust and loyalty with transparent pricing.

Concierge Service

This trade network goes the extra mile with its concierge service. If you have specific project requirements or need assistance with large orders, their team can tailor packages and solutions to meet your needs. This level of customization ensures that you get precisely what you require for each project, no more and no less.

VIP Pricing for Members

One of the most significant advantages of joining the AquaPro Trade Network is access to VIP pricing. As a member, you enjoy exclusive discounts and special offers that can significantly boost your bottom line. The more you use the program, the more you save, making it a smart financial choice for trade professionals.

Free Marketing Opportunities

AquaBlu began as a small, family-run business. Thanks to the loyalty and support of their valued customers, they have since expanded and evolved into the foremost online destination for pool tiles and outdoor accessories. This success has driven AquaBlu to remain committed to giving back to the community.

AquaBlu actively engages in numerous partnerships and enjoys prominent features in acclaimed publications like Pool Magazine, Luxury Pools & Outdoor Living, and Elevated Magazine, among others. They have also made appearances on television shows such as Designing Spaces. They love to share work done by their members and provide full credit, helping to promote their businesses. Furthermore, AquaBlu keeps its community informed and engaged through their AquaPro Monthly Newsletter and showcases exceptional builders in their ‘Featured Builder’ segment on their website.

Transparent Ocean Conservation Initiatives

AquaPRO is a community of builders, architects, designers, manufacturers, and artisans whose business practices are built around aquatics. We all are inspired by the Ocean and in some capacity draw parallels within our work to bring paradise home. AquaBlu supports ocean conservation by donating a percentage of every sale to select organizations. Furthermore, we enable our customers to conveniently donate as well protecting what bring us joy

With unmatched customer service, an easy-to-use website, and the convenience of shipping directly to the job site, becoming an AquaPro simplifies the procurement process. Free samples, flat-rate shipping, and concierge service demonstrate their commitment to meeting your specific needs. Plus, VIP pricing for members ensures that you enjoy substantial cost savings.

In the dynamic world of pool building and contracting, the AquaPro Trade Network is your trusted partner, providing the resources and support you need to excel in your trade. Don’t miss out on this opportunity to enhance your business and elevate your projects to the next level. Become an AquaPro today and experience the difference for yourself. Your success as a trade professional awaits.