Features
The Power of People
How a Virginia retail business leverages their ‘most valuable commodity — human willpower’ for continued growth
Jennifer Clements is the first to admit she loves to talk.
“The gift of gab can be very powerful,” says the co-owner of Pla-Mor Pools, a family-owned retail business with two locations in the Mechanicsville, Virginia-area.
For 40 years, Clements and her husband Kenny have been running the business her in-laws began in 1968 by focusing on the relationships they build with their employees, customers, and industry partners. But Clements never expected her role to become so critical as it did in the last two years as COVID and supply chain shortages combined to make business more challenging.
The pool and hot tub retail business was the hardest hit segment in the industry, Clements surmises.
“We had to put a lot of rules, guidelines, and new practices in place. On the administrative side, I spent more time making sure that our retail store was compliant than helping customers, and that’s sad,” she says.
Looking back, she recalls the early pandemic days as “horrific” and the time since as a wild ride.
“In all my decades in the industry, I’ve never experienced demand like that,” she says, yet “[suppliers] limited how many tubs we could buy, and we could have sold probably five times as many.”
Pla-Mor weathered the storm, ensuring the next generation of Clements family owners, Jennifer’s four sons, can carry on the tradition. “I know now that where there’s a will there’s a way,” she reflects. “I think our most valuable commodity is just human willpower.”
Treat employees like family
Clements likes to tease her staff that she has “adopted” them. She says a big part of Pla-Mor’s success through challenging times is in how they recruit and retain employees.
It hasn’t been easy.
“It was the most exhausting feat trying to bring in folks (during the pandemic). I’ve been stunned by how few candidates apply for positions,” she says, citing stimulus checks, safety concerns, and family care responsibilities as culprits. Now she runs continuous hiring campaigns through Indeed, posts fliers, and uses local organizations to educate prospective employees on career opportunities. Her main message: “Your safety is front and center for us, and we value you.
Other tactics they’ve used the past two years include:
- Aggressively adjusting pay rates to national trends
- Adding short-term sales inducements to products to help create excitement and establish goals
- Allowing employees to help set safety standards
- Including all employees in ongoing training, including leading training sessions once they’ve hit a year of service
Pla-Mor Pools.
Overall, Clements doesn’t try to get fancy with her employee incentives – she focuses on paying employees well and treating them even better.
“Most of our staff has been with us for a long time, so they know they’re part of the family,” she says. “You have to actively work with new staff to establish that sense of belonging.”
Build your network to expand your options
Ask Clements what her job title is, and you’ll get a few answers. She finally settles on “director of business development,” but that doesn’t quite capture the whole picture. She’s used to being behind-the-scenes wearing many hats.
Today she reaches out to other women in this business who feel the same, to help them see the value in talking about their roles.
“Women are networkers by nature,” she says. “I love to network, whether it’s with other people in the pool business or if it’s with sales reps to find out what the trends are and forecast ahead of time which direction our business needs to go.”
Regardless of gender, Clements says that networking can help anyone’s business grow. She suggests a few key places to make an impact:
- Attending trade shows gives you time to pick the brains of other business owners, get key contacts, and reach out to people with a strong industry presence
- Interacting with political leaders pre-pandemic allowed Clements to contact the Virginia governor’s office in the earliest days of COVID so that Pla-Mor could have a plan in place before restrictions began and keep their doors open
- Joining industry associations like the Pool & Hot Tub Alliance has given Clements the “Batphone” – there’s always someone to call for help, which has especially helped in sourcing hard-to-get products
Communicate with your customers
Clements actively monitors all of her business’s online reviews. Last year, she had a tough one. The customer was lamenting that they had purchased an aboveground pool from someone else, and they couldn’t get a ladder from Pla-Mor. Clements did what she always does – respond with the facts.
“I had to explain the interaction we had in the store that, yes, we did have them on the floor, but they were sold and nobody can source them,” she recalls.
As someone who can talk to anyone, Clements does not shy from customer interactions. Quite the opposite, she’s picked up those communications in the past two years and recommends:
- Getting to know your customer base – Pla-Mor has a large percentage who are older, so they expected elevated safety and cleanliness standards
- Serving customers where and when they want, which for Pla-Mor has meant increasingly moving to online retail and continuing contactless curbside pickup
- Re-evaluating your show floor setup or warehouse storage footage to meet current demands – at Pla-Mor that has meant utilizing space left open by carrying fewer spas to instead store and display pumps and filters that they stocked up on to fulfill customer needs when others couldn’t
- Providing full transparency into your pricing and sourcing strategies, even going as far as creating a book that shows manufacturer and distributor letters/information on rate increases and product shortages
Clements has learned customers can be fickle. “We were so short on some products and then other products were so far ahead that it would have been nice if we’d had explosive growth on everything.” While not experiencing the growth some builders and service businesses saw, Clements applauds the hard-won 27% growth rate Pla-Mor achieved these past two years, in large part thanks to the people who power their business – their employees, customers, and allies.
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Watch the full interview with Jennifer:
In the realm of robotic pool cleaners, the Beatbot AquaSense Pro emerges as a game-changer, setting new standards with its advanced features and cutting-edge technology. As the world’s first all-in-one intelligent robotic pool cleaner, the AquaSense Pro promises a comprehensive cleaning experience that extends beyond the pool floor. With its innovative design, technological prowess, and a suite of unique features, this cleaner is a standout in the competitive pool-cleaning market.
Design and Features
Beatbot has hit the mark with the AquaSense Pro’s engineering. Equipped with nine motors, 20 sensors, and onboard AI, its design is not only sleek but also robust. The unit itself weighs in at 24 pounds, conveying a sense of durability and reliability. The device’s intuitive onboard controls, featuring four modes and power buttons, make it user-friendly and accessible to both pool maintenance novices and seasoned professionals.
The AquaSense Pro boasts 5-in-1 cordless cleaning capability, covering the pool floor, walls, waterline, surface, and incorporating a built-in water clarifier system. The AquaSense Pro employs the AquaGlide™ Simulated Flight Propulsion for surface cleaning, ensuring it glides effortlessly to tackle debris and residues. The ClearWater™ clarifier dispenser is another innovative addition, distributing clarifying agents evenly to enhance overall water clarity.
Main Features
- World’s 1st 5-in-1 Cleaning: Clarification/Surface/Waterline/Floor/Walls Powered by 9 Motors.
- Best Intelligent Path Optimization Powered by Quad-Core 1.8GHz Processor.
- Industry-Exclusive Intelligent Return to Starting Point and Surface Parking.
- Powerful Wall Cleaning with Brushless Main-Pump Motor up to 5500 GPH Suction.
- Effortless Cleaning Control with the Beatbot APP and OTA Software Upgrades.
- Award-Winning and Eco-Friendly Cordless Submarine Propulsion Design.
- Superior Cleaning Efficiency and Coverage with 2×2 Independent Roller Brushes.
- Extreme Safety and Reliability with 15 Certifications, including ETL, CEC, and IP68.
- Ultimate Convenience with Cordless Charging Dock for Plug-Free Operations.
- 9.5 Hours Surface Cleaning and 5 Hours Floor Cleaning with 10400mAh Battery.
Performance and Cleaning Prowess
The AquaSense Pro’s performance is commendable, showcasing systematic cleaning that starts with mapping the pool. Utilizing advanced sensors, including two ultrasonic sensors, the cleaner calculates the optimal cleaning path with exceptional accuracy. Its intelligent mapping capabilities allow the robot to navigate efficiently without getting stuck, offering a seamless cleaning experience.
During a full cleaning run, the AquaSense Pro adopts an S-shaped pattern for the floor and walls and an N-shaped pattern for the walls and waterline. This strategic cleaning approach ensures thorough coverage, leaving no area untouched. The automatic return feature, coupled with water purge capabilities, adds convenience to the cleaning process. Remarkably, the AquaSense Pro parks itself at the pool’s surface upon completion, eliminating the need for manual retrieval from the pool bottom.
Charging and Convenience
Beatbot has revolutionized the charging process with an innovative dock design. Instead of a traditional plug and cable setup, the AquaSense Pro docks on a charging station where exposed electrodes charge the battery. This not only simplifies recharging but also aids in draining excess water, contributing to the device’s overall efficiency.
Intelligence and Versatility
Equipped with Wi-Fi connectivity, the AquaSense Pro provides seamless control through its dedicated Android and iOS app. Users can effortlessly switch between cleaning modes, making it a convenient and versatile tool for pool maintenance. Designed for various pool types, including in-ground and above-ground, and supporting multiple surfaces such as concrete, fiberglass, vinyl, and ceramic tile, the AquaSense Pro proves its versatility.
Affordable Alternative
For those seeking a more budget-friendly option without compromising on performance, Beatbot offers the AquaSense model. While it lacks some of the luxury features of the AquaSense Pro, it remains a reliable and efficient pool cleaner. With three cleaning modes and intelligent path optimization powered by a Quad-Core 1.8GHz processor, the AquaSense is a practical alternative for pool owners who prioritize cost-effectiveness.
Should You Buy the Beatbot AquaSense Pro?
In terms of cleaning performance, the AquaSense Pro excels, effectively removing both visible and invisible debris. The two-layer filter basket captures particles as small as 150 micrometers, showcasing its thorough cleaning capabilities. The dual sets of brushes, strategically placed at the front and back, work simultaneously with different speeds and directions, providing precise control and extensive coverage. This not only enhances the cleaning power but also eliminates the need for frequent manual scrubbing of pool surfaces.
PROS:
- Diverse 5-in-1 pool cleaning capabilities
- Extended battery life with up to 9.5 hours of continuous runtime
- Smart MemoryPark feature for easy retrieval from the pool surface
CONS:
- Requires periodic charging
- Unable to identify new debris in previously cleaned sections
- Possibility of larger debris floating away during surface cleaning
If you’re in search of a technologically advanced robotic pool cleaner that delivers on its promises, the AquaSense Pro is undoubtedly worth considering. Dive into innovation and let the AquaSense Pro redefine your pool maintenance experience.
Pool Service
Orenda (a HASA Company) and Skimmer to Revolutionize Pool Maintenance with New Partnership
Skimmer, America’s most widely-used pool service platform, has announced a strategic partnership with Orenda Technologies (a HASA Company), a trailblazer in water treatment solutions. This collaboration aims to enhance the user experience for pool professionals by integrating the Orenda Calculator™, with its Langelier Saturation Index (LSI) and dosage recommendation engine, into Skimmer’s software.
The inclusion of Orenda’s LSI calculator and dosage recommendation engine within Skimmer’s platform marks a significant milestone in pool service technology. The LSI serves as an impartial measurement of water balance, specifically gauging calcium carbonate saturation. By assessing whether the water is aggressive/corrosive, balanced, or scale-forming, the LSI plays a pivotal role in ensuring optimal water chemistry.
This, combined with Skimmer’s easy-to-use, all-in-one software will give tens of thousands of pool pros access to water quality insights right in the Skimmer app.
“Partnering with Orenda and HASA aligns seamlessly with our commitment to providing pool professionals with cutting-edge tools,” says Jack Nelson, CEO of Skimmer.
Integrating the Orenda Calculator™ into Skimmer empowers our customers to make informed decisions that directly impact water quality and customer satisfaction,” says Nelson.
“We are excited to integrate with partner software that helps pool professionals up their game, and that can expand upon the app we have built. Skimmer is a powerful tool that helps thousands of pros improve their business every day. This integration allows for us to help those same pool pros even further. With this partnership, Skimmer users will be able to save chemistry results and history, which is something our customers have asked of us for years. This partnership makes that possible,” says Eric Knight, VP of Pro Marketing at HASA/Orenda.
The integration is slated for launch in the coming months, promising a user-friendly experience that streamlines pool maintenance. This collaboration underscores both companies’ dedication to innovation and customer-centric solutions within the pool maintenance industry.
For more information on the Langelier Saturation Index and its impact on water chemistry, visit Orenda’s blog at https://blog.orendatech.com/langelier-saturation-index.
About Skimmer:
Skimmer is America’s most widely used pool service platform. The company is on a mission to modernize the pool and spa service and repair industry through easy-to-use software and best-in-class support. Over 25,000 pool service professionals servicing 500,000 pools in North America use Skimmer to get organized, get paid faster, and grow their businesses.
About Orenda:
Orenda (a HASA Company) is at the forefront of revolutionizing water treatment solutions for pools, emphasizing the importance of proper water chemistry and sustainability. Through its advanced technology and expertise, Orenda helps optimize pool water quality by empowering pool professionals with industry-leading products and educational resources.
About HASA:
HASA, Inc. is a leading producer and distributor of high-quality water treatment products used to sanitize and maintain water systems, including swimming pools, water tanks and containment vessels for recreational, industrial, and municipal end markets. Founded in 1964, the company operates out of facilities in California, Arizona, Washington, Nevada and Texas. Over its 60-year history, HASA has established a strong reputation for supplying superior products through excellent logistics and distribution capabilities. Additional information about HASA is available at www.hasa.com
For media inquiries or further information, please contact:
Jes Ellacott
In the realm of opulence and architectural innovation, a unique project has emerged, blending the world of high-end automobiles with the tranquility of a residential swimming pool. Nestled in the waterfront properties of South Florida, a cutting-edge pool, dubbed the “Lambo Pool,” has been crafted to showcase a homeowner’s Lamborghini in a mesmerizing aquatic display. This extraordinary venture was a collaboration between Foxterra Design, Custom Pool Systems, and Jonny Nalepa, a distinguished pool professional and aquatics engineer from Smart Aquatics.
A consultant on projects throughout the Sunshine state, Nalepa’s burgeoning firm Smart Aquatics recently had the opportunity to collaborate on numerous high profile projects, the latest was completed several months ago and has already begun turning heads.
Swimming Pool Built to Showcase a $250K Lamborghini
“The Lambo Pool” project, as Jonny Nalepa affectionately calls it, was brought to life through the vision of entrepreneur Alex Moeller, a passionate car enthusiast and homeowner in Davie, Florida. Moeller’s desire was to seamlessly integrate his prized Lamborghini Aventador SVJ into his backyard, an idea that prompted him to engage the expertise of Foxterra Design.
Foxterra Design, led by the innovative duo Justin and Nate, known for their wild and incredible designs, took on the challenge of creating a pool that would not only house the luxurious vehicle but also serve as a breathtaking water feature. The project was further brought to fruition by Custom Pool Systems, the builders responsible for transforming the conceptual design into a tangible reality.
Jonny Nalepa, in his role as a consultant, played a crucial part in transposing Foxterra Design’s conceptual renderings into a working set of construction drawings that Custom Pool Systems used to physically build the pool. With the Lamborghini being a high-value asset, Nalepa and his team took meticulous steps to prevent any potential damage. This involved extensive research, including reaching out to Lamborghini to obtain precise measurements and specifications for the vehicle.
Technical Challenges Bringing The Project To Fruition
“With a vehicle that’s probably over $250,000, we wanted to make sure that we didn’t damage the car by making the water too deep or when the car is driving over the perimeter overflow there,” said Nalepa, “I mean, there’s a slot with a gutter underneath, so we have a cantilevered condition. We got to make sure this thing’s going to work right.”
“This one happened to be on a grass edge, but we also had to make sure that we could support the vehicle going over this perimeter overflow as many times as the client wanted to move it, ” explained Nalepa.
“We took Foxterra’s design and we developed it to make sure that we met all the setbacks and the codes and everything for Miami. We did our due diligence and were pretty thorough. We looked up the actual model, make and model of the vehicle. We measured the height of it. We measured the width of the wheels, because there are some bubblers in that area where the car is parked. So we don’t want the car to drive over the bubblers, or at the very least, if the car does drive over them, we don’t want them to crack because most pool fixtures are plastic,” said Nalepa.
Going The Extra Mile To Research
In his detailed explanation, Nalepa mentioned, “We contacted Lamborghini, and we got all the specifications. We confirmed what the max slope was. The car can go up and down and left and right. And we wanted to make sure that we had enough water to overflow this feature so that you could visually see that it’s a water feature.”
“We had to modify what our typical perimeter overflow detail is,” explained Nalepa, “there’s a gutter beneath, in this case, a stainless steel overhang. It’s like an L bracket almost that overhangs a gutter and comes almost right up against the pool structure. So all you see is a little strip, but in the area where the car goes over, we didn’t want to have a full overhang of six or eight inches.”
“The car is pretty heavy, and you never know what’s going to happen,” said Nalepa, “someone could park it and stop. The back wheels could be sitting on that overhang, so we had to account for that and beef up the structure on that side.”
Thinking Around Corners
The way this was done is pretty ingenious, according to Nalepa. “We removed the drop piping from that entry area and wanted to make sure that the structure was robust enough so we got rid of all the PVC plumbing that goes in a typical perimeter overflow edge condition. Doing it that way we could increase the structural integrity of the concrete. We kind of made it a minimal gutter where the overhang is only a few inches.”
“We went through a couple of different iterations, by the way, before we landed on that one. In the end, it’s kind of a simple solution to achieve the look Foxterra was going for,” said Nalepa.
Despite the difficult technical challenges, the Lambo Pool was a resounding success. Nalepa expressed his enthusiasm, stating, “We were excited to work on this project, but it was definitely a challenging one.”
“Lambo Pool” Collaboration Rolled Out a Winner
One of the standout moments for Nalepa was the opportunity to drive the Lamborghini onto the feature, a surreal experience for any car enthusiast. Reflecting on the uniqueness of the project, he remarked, “It’s so far out of something that you can dream up, the fact that Foxterra was like, ‘Let’s put it in the pool.’ Most people may have just parked it next to the pool or something like that, but they went for it.”
Custom Pool Systems also knocked it out of the park on this project. “The perimeter overflow is impressive. There are no dry spots. They did an incredible job executing and building this project. There’s a level of craftsmanship that you can see a mile away. It looks and feels expensive and that’s through material selections and just the way the mitered edges are and devils in the details kinds of things,” said Nalepa.
The Lambo Pool stands as a testament to the collaborative efforts of talented professionals in the fields of design, construction, and aquatics engineering. It exemplifies the intersection of luxury, creativity, and meticulous planning, resulting in a truly extraordinary fusion of automotive and aquatic excellence.
Want to learn more about the Lamborghini Pool? Listen to our entire conversation with Jonny Nalepa on the Pool Magazine podcast.
Photo / Video Credits: Jimi Smith Photography
Designer: Foxterra Design
Builder: Custom Pool Systems
Aquatics Engineering: Smart Aquatics
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