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Foxterra Design – Designing Pools & Building a Million Followers

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Few have been able to capitalize on branding as successfully as Foxterra Design has. These days pool companies rely on the internet the way the generation that preceded them relied on the Yellow Pages. The way that we consume information is much different than in generations past. Today, people are as likely to stumble across brands on their smartphone as they are while flipping through channels on their TV at home.

How consumers interact with the brands they engage with has also definitely changed over the past decade. With platforms like YouTube, Instagram, and TikTok quickly supplanting traditional forms of consumable media, the rise of the Social Influencer has become a real thing. No where is this more true than in California which has one of the most socially engaged populations in the country. In a world where over 167 million TikTok videos get watched each minute, it’s clear to see that social media is winning the fight for eyeballs.

Going Viral

In 2022, going viral can be the equivalent of getting the same visibility as if you spent millions of dollars on a Super Bowl ad. If you’re hot, followers will share, repost and do more to spread the word than 100 PR firms working around the clock.

@foxterradesign Tag someone you’d share this with!🙌🏼#foryoupage #luxury #luxuryhome #pools #backyard #inspiration ♬ Girls Want Girls – Drake

Foxterra Design certainly seems to understand the intricacies of using social media the right way. With over a million TikTok followers and over half a million on Instagram, their videos have been viewed hundreds of millions of times. To get a better understanding of how they’re able to propel their brand we met with owners Justin and Nate to find out their secret sauce.

“We used to do construction and had around 50 guys building what we were designing, but switching to design only has freed us up to focus on what we really love to do,” said Justin Fox, “having a team of around 15 working on projects all over the country is a dream.”

Showcasing The Possibilities

Focusing specifically on design has allowed them to channel more energy into building their team and their brand. Justin credits the seeds that were planted when they first began the company as the catalyst for their current success. “Fifteen years of hard work has finally gotten us to the place where we can open the floodgates to creativity and help people really maximize the potential of their space,” said Fox.

The two brothers routinely post captivating videos of their over-the-top luxury pool and outdoor living designs which garner millions of likes and shares. The videos are a mix of content capturing the design aspect, recommendations, and the finished end result which is often breathtaking.

“For us, we’re always trying to give our audience something that they haven’t seen before,” said Nate Fox, “and that’s just really imaginative, creative ideas for the outdoors.”

“We really want to draw people in on multiple levels,” said Justin, “to let people see the potential in their own backyard. Whether they use us as a design service or not, there is just so much to be unlocked in their space and we want to be the conduit that opens peoples eyes to the possibilities. That’s why our tag line is ‘from residence to resort’.”

Planning and creating videos for their social media calendar is a monumentous task given the frequency and quality of the content they are posting. Both brothers give credit to their social media team who is helping them capture the essence of what they are creating in the backyard to disseminate to the public.

“Nathaniel and I are still in awe that we get to work with these clients and develop these stunning properties,” said Justin, “but we’re not out there trying to push that we’re the best. We’re like ‘wow, how in the world did they come to us and trust us'”.

Truly the two are humbled by the recognition and visibility they are receiving on social media. The videos they are posting showcase a variety of different backyard concepts in various parts of the country. Showcasing their talent for design has led to even more resort style luxury outoor living projects for the firm.

“I want people to experience this and the awe and wonder we have in the space and allow them to feel like ‘hey, maybe I can do that myself in my own backyard'”, said Justin Fox.

What Makes Foxterra Design So Watchable?

A major aspect of what makes their videos so appealing is the fact that both brothers have their unique areas of expertise, tone and style. The flow and chemistry the two share is similar to that of the Property Brothers (a popular show on HGTV), making for entertaining and engaging content.

“We’re always looking for what’s new and trending,” said Nate Fox, “but beyond that, how people use the space, how they live. When it comes to trends we’re aiming for things that are timeless and try not to focus on things that are very of the moment and will be irrelevant or look dated a few years from now.”

Connecting the audience with the lifestyle of owning a luxury backyard is perhaps one of the most appealing aspects of following Foxterra Design. Aside from informative content that illustrates the possibilities of redesigning your outdoor living space, it’s simply fun to watch these backyard transformations take place.

It’s impossible not to notice that it appears as if Justin and Nate are genuinely having fun doing what they are doing. This is something that resonates with the audience and makes the two immensely watchable. If you’re not following them already, you should be. Check out Justin and Nate Fox, two brothers with a passion for luxury outdoor living and landscape design on their Instagram and on TikTok.

Listen to our interview with Foxterra Design on the Pool Magazine podcast.

4.9/5 - (27 votes)

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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WendyWalker
WendyWalker
1 year ago

this is cool thing

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French Diver Makes Splash After Flop At Opening of Olympic Pool

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French Diver Makes Splash After Flop At Opening of Olympic Pool

French Olympic diver, Alexis Jandard, created a memorable moment at the grand opening of Paris’s new Olympic pool, though not quite in the manner he had envisioned.

A startling video captured during the inauguration of the state-of-the-art Paris Aquatics Center on Thursday showcased the 26-year-old Olympian’s unfortunate landing on his right foot while gearing up to dive alongside two fellow athletes. Adorned in a Speedo reflecting the hues of the French flag, Jandard’s discomforting descent saw him landing on his back, ricocheting off the nearly 10-foot-high dive board, and somersaulting into the pool in a rather ungraceful manner.

The incident unfolded in front of a sizable crowd of onlookers, including French President Emmanuel Macron and various dignitaries. Jandard later displayed his scraped back on his Instagram account, maintaining a light-hearted approach to his embarrassing mishap by quipping, “For your information, my back is fine, but my ego…”

Sharing a photo of his reddened back, courtesy of the encounter with the diving board, on Instagram Stories, Jandard assured followers of his well-being. Speaking to RMC Sport, he recounted the unexpected turn of events, stating, “I’m fine. I didn’t hurt myself; unfortunately, these things happen. It happened at a time when I wasn’t expecting it at all.”

Alexis Jandard injured his back at the inauguration of the new Olympic Pool in Paris. Photo Credit: @alexis_jandard - Instagram
Photo Credit: @alexis_jandard – Instagram

Reflecting on the incident, Jandard humorously noted, “I’ve broken boards before, but the board had never broken me before. Now it has.” Despite the hiccup, he maintained an optimistic outlook, remarking, “I would have preferred this ceremony to have gone well from A to Z. There was that little hitch. If it made people smile a little, so much the better.”

Explaining the mishap, Jandard clarified that his leg gave way upon landing but denied any slippage, emphasizing, “It’s a non-slip [board], and what’s more, the board was new, beautiful, and I think there’s still [some of] my back on the board there.”

With a silver and bronze under his belt at the 2022 and 2023 World Aquatics Championships, respectively, Jandard took the incident in stride, admitting, “It’s a shame, but it’s funny. When you take a step back, it’s funny.”

Looking ahead to the 2024 Paris Games this summer, where he is set to compete, Jandard acknowledged the inevitability of such occurrences in his sport, jesting, “These things happen,” while playfully lamenting, “It had to happen in front of the president and the whole of France. I think we chose the right moment.”

Despite being inundated with supportive messages and playful jabs, Jandard maintained a good-natured stance, urging his followers on Instagram, “Enjoy yourselves, make fun of me. I seriously deserve it!”

4.9/5 - (11 votes)

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Earthquake in Taiwan Causes Waterfall From Rooftop Pool

A massive earthquake in Taiwan transforms a rooftop pool into a waterfall. View viral footage.

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Earthquake in Taiwan Causes Waterfall From Rooftop Pool

In a harrowing turn of events, Taiwan was struck by a powerful 7.4 magnitude earthquake, leaving devastation in its wake. The quake, the strongest to hit the island in 25 years, shook the east coast of Taiwan, particularly affecting the city of Hualien and its surrounding areas. With a depth of 34.8 kilometers, the epicenter of the earthquake was located 18 kilometers south of Hualien, according to the US Geological Survey.

As rescue efforts are underway to free those trapped under rubble and debris, the toll of the disaster continues to rise. At least nine individuals have lost their lives, while over 900 others have sustained injuries. The aftermath of the earthquake has left over 100 buildings damaged, with reports of landslides and collapsed structures adding to the chaos.

The force of the quake was so immense that it caused a surreal sight—a rooftop swimming pool overflowing and cascading down the side of a building, creating an impromptu waterfall. Footage captured during the earthquake also shows the sheer force as a man inside a pool struggles to maintain balance, the water swaying violently from side to side.

RayPak Avia
Dramatic footage of the earthquake shows a rooftop pool transformed into a waterfall.

The region of Hualien County, with a population of approximately 300,000, faces immense challenges in assessing the full extent of the damage. Many inhabitants reside in remote coastal or mountain communities, making it difficult for rescue teams to reach them promptly. The precarious situation is exacerbated by the expectation of aftershocks, with 29 aftershocks greater than a magnitude of 4.0 already recorded near the epicenter.

Compounding the crisis are reports of miners trapped in two mines in Hualien, adding urgency to the rescue operations. Furthermore, over 91,000 households are grappling with power cuts, amplifying the difficulties faced by residents in the aftermath of the disaster.

Despite the widespread destruction, medical facilities in Taiwan’s capital, Taipei City, are functioning, albeit damaged. The Municipal Government has confirmed that hospitals are operating normally, providing critical care to the injured.

The international community has responded swiftly to the catastrophe, with the Biden administration monitoring the situation closely and expressing readiness to offer assistance. In the face of adversity, Taiwan is rallying its resources and resilience, demonstrating solidarity and resolve in confronting this natural disaster.

As the dust settles and the extent of the damage becomes clearer, questions arise about the effectiveness of early warning detection systems in mitigating the impact of natural disasters. Despite Taiwan’s investment in advanced seismic technology, including early warning systems designed to provide crucial seconds of alert before an earthquake strikes, many residents were caught off guard by the sudden and violent tremors. Reports indicate that the early warning detection system, while operational, did not reach a significant portion of the population in time to take preventive action

4.7/5 - (12 votes)

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings


A forthcoming feature potentially destined for the Apple Watch, as detailed in a recent patent application, could serve as a lifesaver for swimmers at risk of drowning.

Outlined in the patent is a capability for the Watch to identify “irregular behavior” and automatically trigger a distress call for assistance.

Apple underscores the alarming statistics surrounding drowning, particularly its prevalence among children, as a leading cause of accidental fatalities.

In the United States alone, drowning claims the lives of over 3,500 individuals annually, ranking as the fifth most common form of accidental death. Tragically, a significant portion of these victims are children.

Emphasizing the critical importance of swift intervention during water emergencies, Apple highlights the dire consequences of prolonged submersion without resuscitation, which can result in brain damage and ultimately, drowning.

A Growing Need For Cost-Effective Wearable Solutions

While acknowledging existing underwater camera systems in some swimming pools aimed at detecting distressed swimmers and alerting lifeguards, Apple notes their costliness and unreliability.

Consequently, there’s a pressing need for a simpler, more cost-effective drowning prevention solution suitable for all types of water bodies, including public and private pools, as well as natural settings like lakes and ponds where installing underwater cameras is impractical.

The patent proposes leveraging wearable devices such as the Apple Watch for broader applicability, increased reliability, and the ability to detect various types of emergencies.

Alerting When Swimmers Are In Distress

For instance, if the Watch detects a wearer who is not proficient in swimming entering deeper water, it can promptly dispatch an alert instead of waiting for signs of distress.

These alerts can be transmitted to nearby devices, including those of friends and family, and seamlessly integrate with existing drowning detection and alarm systems to ensure lifeguards are promptly notified.

Apple Watches already boast capabilities to detect and respond to falls, vehicle accidents, and cardiac irregularities. Heartwarming testimonials featured in Apple’s “Dear Apple” video series show individuals whose lives were saved by these functionalities.

As with many patents from Apple, it’s important to note that not all concepts may materialize into actual products. Nonetheless, this innovation stands as a promising addition for potential integration into future watchOS updates.

5/5 - (9 votes)

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