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Relax, The Rich Aren’t Using All The Water To Fill Their Pools

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Relax, The Rich Aren't Using All The Water To Fill Their Pools

A recent story that went mainstream in media outlets puts the pool industry in a rather negative light. It discusses a study published in the journal Nature Sustainability that highlights what it considers the impact of the wealthy population’s excessive use of water in urban areas. While the study focused on Cape Town in South Africa, the authors suggest that their findings are relevant to other cities with high inequality, including those that have faced serious water shortages due to droughts and overconsumption in the past two decades. The article mentions cities like Miami, Mexico City, Sydney, London, and Beijing as examples.

New Study Puts Swimming Pools in The Crosshairs

The study, which used interviews and focus groups to model water consumption, found that the two wealthiest groups of residents in Cape Town were responsible for more than half of the city’s water consumption, despite representing less than 15 percent of the population. Most of their water usage was attributed to nonessential activities, such as watering their gardens, filling their swimming pools, and washing cars. In contrast, the water use among the rest of the population focused on basic requirements, such as drinking and hygiene.

While the article acknowledges that the study’s findings are relevant to other cities with high inequality, it does more to generate negativity about swimming pools than it speaks to direct instances of where this may be occurring in the United States. In general, outlets like the Washington Post picked up the story and ran their version with a byline “Rich people’s swimming pools are fueling water crises in cities”, which is not even remotely accurate. The story was also picked up by Time, NBC, and many other news sources.

US Drought Map courtesy of Drought.gov

Certainly, the news the last two previous years discussed the implications of a drought plaguing California, but after a winter of tremendous rains and snowfall, more than half the state is now free from the drought. Most experts agree that we’re in a much different place than we were a year ago and are no longer in a drought. In fact, according to the most recent studies, there are no areas of the state of California currently impacted by severe or extreme drought.

California Drought Map as of April 13, 2023
California Drought Map as of April 13, 2023

Seeing that the water crisis was primarily limited to California, it does not make much sense that news outlets would perpetuate a story such as this. While there is an ongoing drought in places like Kansas and Florida, the only U.S. city the study cited was Miami, which is ironic because the city of Miami is not currently affected by severe drought. The fact is, when this type of news goes mainstream it can have potentially negative implications and socio-economic impact on the pool industry.

News outlets are projecting an image of wasteful pool owners in the minds of consumers.
News outlets are projecting an image of wasteful pool owners into the minds of consumers.

An article in Fortune cites the Nature Sustainability study and leads with the fact that a drought in the Colorado River Basin threatens the water supply of seven states. Well, California is the biggest consumer of that water, most of which is earmarked for irrigation and that has very little to do with people filling their swimming pools. As mentioned, California is no longer in a drought, so this should greatly mitigate that water usage.

Let’s look at the facts. Pools actually are a very important part of our society. The swimming pool market was valued at $3.18 billion in 2022. The workforce this industry employs comprises over 50,000 pool construction workers and over 92,500 in the pool service profession in the United States alone (IBISWorld – 2023).

Swimming pools have been shown to increase the value of a home by up to 7%, homes with pools sell on average for an additional $28,945. Putting in a swimming pool rather than a lawn is actually a smarter way to save water according to Stanford Magazine who said, “If you’re interested in which uses less water, the answer is quite simple: a pool. A lawn requires 0.6 gallons of water per square foot each day, compared to 0.3 gallons for a pool.”

Overall, the study highlights the impact of excessive water consumption by wealthy individuals during water shortages in Cape Town, South Africa. Unfortunately, it does not tell the complete story, at least not to the extent for major news outlets to lead with it as a feature for U.S. readers to absorb.

While preserving water resources appears to remain a hot-button issue with news outlets, supporting local businesses and jobs continues to be something we cannot look away from, especially right now. Ultimately when consumers read news of this nature it does put negative connotations about pools in their minds. Policymakers in particular may need to consider the source of this news and who this study was based on.

4.9/5 - (55 votes)

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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French Diver Makes Splash After Flop At Opening of Olympic Pool

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French Diver Makes Splash After Flop At Opening of Olympic Pool

French Olympic diver, Alexis Jandard, created a memorable moment at the grand opening of Paris’s new Olympic pool, though not quite in the manner he had envisioned.

A startling video captured during the inauguration of the state-of-the-art Paris Aquatics Center on Thursday showcased the 26-year-old Olympian’s unfortunate landing on his right foot while gearing up to dive alongside two fellow athletes. Adorned in a Speedo reflecting the hues of the French flag, Jandard’s discomforting descent saw him landing on his back, ricocheting off the nearly 10-foot-high dive board, and somersaulting into the pool in a rather ungraceful manner.

The incident unfolded in front of a sizable crowd of onlookers, including French President Emmanuel Macron and various dignitaries. Jandard later displayed his scraped back on his Instagram account, maintaining a light-hearted approach to his embarrassing mishap by quipping, “For your information, my back is fine, but my ego…”

Sharing a photo of his reddened back, courtesy of the encounter with the diving board, on Instagram Stories, Jandard assured followers of his well-being. Speaking to RMC Sport, he recounted the unexpected turn of events, stating, “I’m fine. I didn’t hurt myself; unfortunately, these things happen. It happened at a time when I wasn’t expecting it at all.”

Alexis Jandard injured his back at the inauguration of the new Olympic Pool in Paris. Photo Credit: @alexis_jandard - Instagram
Photo Credit: @alexis_jandard – Instagram

Reflecting on the incident, Jandard humorously noted, “I’ve broken boards before, but the board had never broken me before. Now it has.” Despite the hiccup, he maintained an optimistic outlook, remarking, “I would have preferred this ceremony to have gone well from A to Z. There was that little hitch. If it made people smile a little, so much the better.”

Explaining the mishap, Jandard clarified that his leg gave way upon landing but denied any slippage, emphasizing, “It’s a non-slip [board], and what’s more, the board was new, beautiful, and I think there’s still [some of] my back on the board there.”

With a silver and bronze under his belt at the 2022 and 2023 World Aquatics Championships, respectively, Jandard took the incident in stride, admitting, “It’s a shame, but it’s funny. When you take a step back, it’s funny.”

Looking ahead to the 2024 Paris Games this summer, where he is set to compete, Jandard acknowledged the inevitability of such occurrences in his sport, jesting, “These things happen,” while playfully lamenting, “It had to happen in front of the president and the whole of France. I think we chose the right moment.”

Despite being inundated with supportive messages and playful jabs, Jandard maintained a good-natured stance, urging his followers on Instagram, “Enjoy yourselves, make fun of me. I seriously deserve it!”

4.9/5 - (11 votes)

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Earthquake in Taiwan Causes Waterfall From Rooftop Pool

A massive earthquake in Taiwan transforms a rooftop pool into a waterfall. View viral footage.

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Earthquake in Taiwan Causes Waterfall From Rooftop Pool

In a harrowing turn of events, Taiwan was struck by a powerful 7.4 magnitude earthquake, leaving devastation in its wake. The quake, the strongest to hit the island in 25 years, shook the east coast of Taiwan, particularly affecting the city of Hualien and its surrounding areas. With a depth of 34.8 kilometers, the epicenter of the earthquake was located 18 kilometers south of Hualien, according to the US Geological Survey.

As rescue efforts are underway to free those trapped under rubble and debris, the toll of the disaster continues to rise. At least nine individuals have lost their lives, while over 900 others have sustained injuries. The aftermath of the earthquake has left over 100 buildings damaged, with reports of landslides and collapsed structures adding to the chaos.

The force of the quake was so immense that it caused a surreal sight—a rooftop swimming pool overflowing and cascading down the side of a building, creating an impromptu waterfall. Footage captured during the earthquake also shows the sheer force as a man inside a pool struggles to maintain balance, the water swaying violently from side to side.

Dramatic footage of the earthquake shows a rooftop pool transformed into a waterfall.

The region of Hualien County, with a population of approximately 300,000, faces immense challenges in assessing the full extent of the damage. Many inhabitants reside in remote coastal or mountain communities, making it difficult for rescue teams to reach them promptly. The precarious situation is exacerbated by the expectation of aftershocks, with 29 aftershocks greater than a magnitude of 4.0 already recorded near the epicenter.

Compounding the crisis are reports of miners trapped in two mines in Hualien, adding urgency to the rescue operations. Furthermore, over 91,000 households are grappling with power cuts, amplifying the difficulties faced by residents in the aftermath of the disaster.

Despite the widespread destruction, medical facilities in Taiwan’s capital, Taipei City, are functioning, albeit damaged. The Municipal Government has confirmed that hospitals are operating normally, providing critical care to the injured.

The international community has responded swiftly to the catastrophe, with the Biden administration monitoring the situation closely and expressing readiness to offer assistance. In the face of adversity, Taiwan is rallying its resources and resilience, demonstrating solidarity and resolve in confronting this natural disaster.

As the dust settles and the extent of the damage becomes clearer, questions arise about the effectiveness of early warning detection systems in mitigating the impact of natural disasters. Despite Taiwan’s investment in advanced seismic technology, including early warning systems designed to provide crucial seconds of alert before an earthquake strikes, many residents were caught off guard by the sudden and violent tremors. Reports indicate that the early warning detection system, while operational, did not reach a significant portion of the population in time to take preventive action

4.7/5 - (12 votes)

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings


A forthcoming feature potentially destined for the Apple Watch, as detailed in a recent patent application, could serve as a lifesaver for swimmers at risk of drowning.

Outlined in the patent is a capability for the Watch to identify “irregular behavior” and automatically trigger a distress call for assistance.

Apple underscores the alarming statistics surrounding drowning, particularly its prevalence among children, as a leading cause of accidental fatalities.

In the United States alone, drowning claims the lives of over 3,500 individuals annually, ranking as the fifth most common form of accidental death. Tragically, a significant portion of these victims are children.

Emphasizing the critical importance of swift intervention during water emergencies, Apple highlights the dire consequences of prolonged submersion without resuscitation, which can result in brain damage and ultimately, drowning.

A Growing Need For Cost-Effective Wearable Solutions

While acknowledging existing underwater camera systems in some swimming pools aimed at detecting distressed swimmers and alerting lifeguards, Apple notes their costliness and unreliability.

Consequently, there’s a pressing need for a simpler, more cost-effective drowning prevention solution suitable for all types of water bodies, including public and private pools, as well as natural settings like lakes and ponds where installing underwater cameras is impractical.

The patent proposes leveraging wearable devices such as the Apple Watch for broader applicability, increased reliability, and the ability to detect various types of emergencies.

Alerting When Swimmers Are In Distress

For instance, if the Watch detects a wearer who is not proficient in swimming entering deeper water, it can promptly dispatch an alert instead of waiting for signs of distress.

These alerts can be transmitted to nearby devices, including those of friends and family, and seamlessly integrate with existing drowning detection and alarm systems to ensure lifeguards are promptly notified.

Apple Watches already boast capabilities to detect and respond to falls, vehicle accidents, and cardiac irregularities. Heartwarming testimonials featured in Apple’s “Dear Apple” video series show individuals whose lives were saved by these functionalities.

As with many patents from Apple, it’s important to note that not all concepts may materialize into actual products. Nonetheless, this innovation stands as a promising addition for potential integration into future watchOS updates.

5/5 - (9 votes)

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