Pool Builder
Ryan Hughes on Creating Outdoor Living Spaces
![Ryan Hughes Design / Build - Outdoor Living Environments](https://www.poolmagazine.com/wp-content/uploads/2022/01/ryan-hughes-design-build.jpg)
Ryan Hughes has built a career out of working with some of the most discerning homeowners in Tampa, Florida. Having established a reputation for creating exceptional outdoor living spaces, Hughes continues to set the bar higher and higher in the industry. We had the opportunity to catch up with him at the International Pool & Spa Expo in Dallas recently. During the course of our conversation, we got to learn a little bit more about his process for conceptualizing resort-style backyards for high-end custom homes.
Transitioning To An Elite Design / Build Firm
Stepping into a thriving landscape design business, for Hughes, the pathway towards becoming an elite designer really began in earnest when he rebranded his family firm from The Hughes Group to Ryan Hughes Design / Build.
While widely known as an expert in the field of pool and landscape design, the award-winning designer is also a licensed pool builder holding a State of Florida Certified Pool Contractors License. Hughes explained that the rebranding process was an essential turning point that allowed him to reach the next level and connect with more affluent homeowners.
![We go one on one with Ryan Hughes, one of the industry leading luxury pool design experts.](https://www.poolmagazine.com/wp-content/uploads/2022/01/ryan-hughes-pool-design-1024x540.jpg)
Designing Outdoor Living Environments For The 1%
“We create better lifestyles through innovative outdoor living,” said Hughes, when describing his firm’s mission statement. As the go-to designer for the elite 1% in Tampa, Hughes says creating a better experience for customers is paramount.
Hughes, who certainly didn’t start off building million-dollar backyards, says that it was a lengthy learning process to get to that point in his career. “In 2008, I got a chance to sit down and reflect on why I wasn’t connecting with the top 1%,” said Hughes, “I realized a few things, for one, I was focused on design and construction and I wasn’t focused on the client experience. I didn’t even know what that meant. I needed to educate myself on how the top 1% buy,” he explained.
“I also realized something even more important,” said Hughes, “and that is the (profit) margins. The margins I had prior to 2008 were from my father’s business or what I had learned from other folks in the industry. If you’re trying to do something exceptional you can’t mimic other people,” explained Hughes who said that it’s not enough to be able to sell to the 1%, you also have to be able to build these projects profitably. The second point is the more difficult aspect, which builders have a tendency to struggle with.
![Sunken firepit pool design - Photo Credit: Jimi Smith Photography](https://www.poolmagazine.com/wp-content/uploads/2022/01/sunken-firepit-pool-1024x540.jpg)
Scaling For Growth During The Pandemic
Like many in the industry, Ryan Hughes Design / Build has grown in the last two years in part due to the increased demand from consumers looking to enhance their backyard during the pandemic. With the virus curtailing travel and limiting the number of options on where to put those discretionary dollars, homeowners are reinvesting in their homes. Being confined to the home during this time put a renewed focus in the minds of consumers to create an outdoor living experience that the entire family could enjoy.
“The economy already started to heat up in 2017 so we were already preparing for some pretty big growth, we were ready for it, and then, of course, Covid hit and we got a little nervous,” said Hughes who recalled some hard discussions with his wife during the depths of the pandemic.
Covid-19 Creates A Deciding Moment
“We were discussing whether we wanted to expand or retract and we said ‘let’s keep going’ and started recruiting even faster than we were,” said Hughes, “Wow, did we time that right, because then all of a sudden things went the other direction with Covid and the demand has gone through the roof.”
Hughes, who is busier than ever says he currently has a two-year backlog to get through what he has already sold. “The leads are still coming in,” said Hughes, “we’re up to a six-month wait time so if someone signs a design contract, they’re waiting six months before we can even start the design.”
How Industry Price Increases Have Impacted Fixed Cost Pricing
Like many, Hughes was impacted by the recent surge in price increases. During the pandemic, a perfect storm of factory closures, workforce cutbacks, logistical delays, and a deep freeze in Texas which took a large percentage of equipment out of circulation, helped set the stage for increases across the board. An explosion at the BioLab plant which is responsible for a large percentage of dry chlorine products sold in the U.S. contributed to increases from the chemical side as well.
“In the early parts of 2021 we were victim to price increases,” said Hughes, “we do fixed cost contracts with our clients so we had to honor them, but because I keep the margins high, I was able to do that. I didn’t have to go back to a single client and say that we were over budget and needed more money,” he explained. “There was probably around 6 months and 8 or 9 projects that we did for practice because the margins crushed us.”
Every Challenge Creates Oppportunity
“We’re doing some creative things now,” said Hughes, as he described how he is dealing with any further anticipated increases. “With every challenge, there is always an opportunity. One of the things my father taught me as he went through the inflation in the ’70’s, he said if inflation hits, buy inventory,” explained Hughes, “We bought a very large warehouse and I just talked to Jandy; we’re buying as many pumps and heaters as we can fit.”
In explaining the strategy against hedging against inflating prices, Hughes said, “If things keep going up in price, we may actually make money because we’re buying it at today’s prices. I think doing fixed cost pricing in this environment is risky, but we’ve somewhat mitigated that with what we’re doing.”
![Figuring out what goes into an elite luxury pool & outdoor living environment means connecting with who the client is.](https://www.poolmagazine.com/wp-content/uploads/2022/01/contemporary-pool-design-1024x540.jpg)
Creating a World-Class Client Experience
As one of the foremost experts in his field, we asked him what the 1% want in their backyards. We wanted to know what features and design amenities are trending with high-end homeowners in the Tampa market. “It’s a tricky question,” said Hughes, “because we do things a little differently. We don’t go out to a client and interview them and ask them what they want. We try and find out who they are.”
The Secret To Satisfying Your Client: Over Deliver
“It’s about creating a world-class client experience and how do you do that? You over-deliver,” said Hughes. “If you don’t have the right margins, you can’t over-deliver. That is the number one lesson that I can share with builders who want to get into the multi-million dollar market.”
Hughes says that blowing away the client’s expectations is the secret sauce that has propelled him. He feels that this above all is the differentiating factor that has made him the designer of choice on so many high-end projects throughout his career.
![](https://www.poolmagazine.com/wp-content/uploads/2022/01/elite-backyard-design-1024x540.jpg)
Connecting With The Clients Lifestyle
In trying to create that profile for the design process, Hughes stresses the importance of connecting with the client’s lifestyle. “We interview them to find out what kinds of things they like. Where do they eat dinner? Where do they travel? What kind of car do they own? What kind of wine do they drink? I ask them to describe in detail the kind of party they would throw.” said Hughes.
Custom Tailored Versus Off The Rack
For that exclusive 1% clientele, bringing in a high-caliber design firm to connect with their lifestyle is the equivalent of going in for a finely tailored custom suit rather than buying off the rack. Hughes says he places enormous emphasis on building that profile when planning an outdoor living project.
Telling The Customer What They Want
“We’re asking them who they are and then tell them what they want,” he explained, “No one comes to us and says ‘I’d like a vanishing edge pool with a side of fire bowls. They just don’t know and maybe what they’re asking for doesn’t even fit their lifestyle. We’re very in touch with the trends, but it is our job to tell them what is applicable for their project.”
“We try to figure out which elements contribute to that lifestyle component,” said Hughes, “if someone is looking for that over-the-top party environment, there’s going to be more fire, more color-changing LED lights. The acrylic windows may come into play, but it all depends on the client.”
“To make the backyard an experience, you have to create a feel that connects with the client.”
Ryan Hughes – Ryan Hughes Design / Build
Creating The Right Atmosphere
“A lot of people talk about architecture and art but what’s the end result, it’s about a feeling,” said Hughes, “When you go to a really cool restaurant, you don’t talk about the architecture. You say ‘wow, this atmosphere is amazing.’ The same thing holds true if you go to a boutique hotel and spend thousands of dollars a night on a room, it’s about the atmosphere and the vibe you get from the experience.” said Hughes. He indicated that those elements collected during the profiling stage often dictate what that vibe and feel will resemble in the overall design plan presented to the client.
Space Planning Around Functionality
Hitting all of the personalized notes that create a truly custom-tailored experience for the homeowner is a process Hughes is all too familiar with. He indicated that many builders approach the space planning around the pool which is the opposite approach he takes when planning an outdoor living space that caters to the customer’s lifestyle.
“We start with functionality,” said Hughes, “We don’t even really start with the swimming pool design. We start with the overall space planning and create the destinations. So we say we’re going to have a lounge area here, and a social firepit there. We’re going to add an outdoor kitchen and a dining scenario as well. We’re mapping that out before we even start to conceptualize what the pool is going to look like,” explained Hughes.
![](https://www.poolmagazine.com/wp-content/uploads/2022/01/lazy-river-design-ryan-hughes-1024x540.jpg)
Expansion Into The Orlando Market
With a few new exciting projects coming out this year, Hughes is focused on expanding his footprint in Florida. “We recently expanded into the Orlando market and we have a couple of big lazy rivers over there. Our average lazy river is around 200 feet, this one we’re doing is 300 feet long. It has some really interesting water features and a cantilever pavilion that goes over the river. As you go through the river it’s got a water column that Crystal Fountains manufactured for us that’s going to put 500 gallons a minute of water down on you as you’re tubing through it. This one has amazing lighting, acrylic, and fire. It’s got everything that we’re known for but on steroids.”
That certainly isn’t the only high-end project Hughes has going in the Orlando market. “There is an indoor pool that we’re doing. It’s a 100-foot lap pool on the side of the house and adjacent to it is a Koi pond that runs the entire length separated by only by acrylic so you’re literally going to be swimming laps in the pool with the fish.”
The average price for one of Ryan Hughes’s builds has certainly gone up since he transitioned to focusing on the client experience. These days the size and scale of projects he works on have gone up in correlation with the prices he charges. “In ’08 we were at that 250-350k range, our average job cost now is around $1.5 million. Our projects in Orlando are $3-5 million residential projects. The size and scale have really gotten fun.”
Watch our entire interview with Ryan Hughes at the International Pool & Spa Expo
Pool Builder
Building Pools With Maintenance in Mind
![Building Pools With Service in Mind](https://www.poolmagazine.com/wp-content/uploads/2024/01/building-pools-with-service-in-mind.jpg)
Edwards Pool Construction, based in Wichita, Kansas, has steadily carved out a niche for itself as the premier pool builder in the area. Headed by the visionary Steve Edwards, a seasoned pool builder and hot rod aficionado, the firm has transformed from its roots in pool service to one of the most respected names in pool construction. This transformation reflects their commitment to not only creating stunning designs but also building pools with service in mind.
Approaching Pool Construction With Future Maintenance in Mind
Steve Edwards, the driving force behind Edwards Pool Construction, has a unique approach to his work. In an interview with Pool Magazine, he shared his journey, stating, “I never worked for anyone and just reverse-engineered everything, as I learned.”
Hot Rodding Pools For Performance
Edwards’ passion for hot rods coupled with his mechanical knowledge has significantly influenced his pool construction techniques. He revels in modifying pool equipment pads for higher performance, drawing parallels between his love for speed and his innovative pool designs.
Averi Edwards, Steve’s daughter, maintains pools for the company. She explained that the service aspect is always an important consideration in her father’s mind. “My dad started in the business servicing pools. He would hot rod equipment pads and make them easier to work on. That is what is always in the back of his mind when he’s building something.”
![Hotrodding the pool equipment pad is the norm for Edwards.](https://www.poolmagazine.com/wp-content/uploads/2024/01/hot-rodding-pool-equipment-pad-1024x576.jpg)
On Building Pools With Maintenance in Mind
Edwards says that her father’s doctrine of building around ease of access for maintenance remains a mission-critical aspect on every pool project.
“He’s always thinking, how is this going to be serviced? How are we going to clean this and get a vacuum hose down here? He’s making sure that we have adequate filtration. That the pipe sizes are big enough, that we’ve got enough pumps, enough chlorinators, enough sanitation. These things are always in the back of his mind. So really, by the time that our service guys come in, it makes it really easy on us to take over,” Averi explained.
![Edwards's methodology is building pools with service in mind.](https://www.poolmagazine.com/wp-content/uploads/2024/01/wichita-pool-builders-1024x576.jpg)
Seeing Things a Little Different
One of the most intriguing aspects of Edwards’ philosophy to building pools with service in mind is his ability to envision three-dimensional structures in his head, a skill that has helped him hone his craft as a builder. “I make my living doing things I’ve never done before and it’s been like that since day one,” explained Edwards. “The art of putting water over an edge or up in the air; that type of plumbing, it all comes back to hot rod knowledge, mechanical knowledge, and my ability to see hydraulics and structure in my head.”
Bringing The Wow Factor to Wichita
When it comes to designing and constructing pools, Edwards begins with the homeowner and the traditional expectations of Wichita’s conservative market. “Rectangular pools with auto covers are popular out here because we’ve got a lot of wind up here. So how do you dress that up? You curve it up on the inside, curve it up on the deck,” explained Edwards, “most of my design work is on the ground with a can of paint. Once people can see what I’m able to do there are x amount that will just let you go. Those are my favorite projects. I’ve had several clients just turn me loose. Not loose financially, but a little bit architecturally.”
Going outside the box seems to be working for Edwards. One of his most recent projects features killer geometry with an almost ampersand-shaped swimming pool and lazy river. The project presented numerous technical challenges and we were eager to learn more about what went into building the vessel.
![Edwards pool construction is bringing something truly unique to the Wichita market.](https://www.poolmagazine.com/wp-content/uploads/2024/01/lazy-river-pool-1024x576.jpg)
“This project was brought to me by a builder I’d never heard of,” said Edwards, “he just walked into my shop and threw down a set of plans. That project ended up probably at 10 million, I would think. We shot that pool and it was challenging.”
When an opportunity to hot rod the lazy river aspect of the pool presented itself, Edwards jumped on it. “I made some changes to the lazy river and how it was designed. It’s got two Riverflow, 3000 gallon-a-minute pumps in it. I’ve used Riverflow twice before. Never in a lazy river, but it all works amazing,” said Edwards.
Edwards’s unique ability to find ways to improve the aesthetic of the overall project would foster a unique collaboration with one of the industry’s leading tile artisans.
“They wanted to do tile and we introduced the idea of glass. So we contacted Jimmy Reed. We ended up tenting the pool. It was nice and air-conditioned through the rain and heat and the guys were able to work continuously for six or seven weeks. Then we had to cover the tile up and set for another winter before we ever plastered that pool,” explained Edwards.
![Building Pools With Service in Mind - Edwards Pool Construction](https://www.poolmagazine.com/wp-content/uploads/2024/01/lazy-river-pool-2-1024x576.jpg)
The end result of this sophisticated and avant-garde design represents a significant departure from the prototypical geometric-shaped swimming pools typically found throughout the Wichita market. In fact, the design is so unique that one might wonder if this pool in particular might usher a renaissance towards more unconventional designs.
“Batman Lives There”
“It’s an incredible pool,” Edwards remarked cheerfully, “you could plop that pool down in California just about anywhere but it’s really crazy for Wichita. I tell people Batman lives there because the Batmobile sitting in front of that house would look right at home.”
The success of this build has already led to more work of this nature for the Wichita pool builder. “I’m lucky to have been a part of this project I thought I’d never build anything like that. I just walked it the other day, and it’s just crazy when you realize you built something like that,” said Edwards. “Now we’ve got two other projects of that scale going at the same time in the same neighborhood. I never would have thought I could build two at the same time, but we’re doing it.”
Listen to our entire conversation with Steve & Averi Edwards on the Pool Magazine podcast.
Pool Builder
Master Pools Guild – Supporting The Next Generation of Pool Builders
![For Over 60 Years Master Pools Guild Has Been Supporting Pool Guilders](https://www.poolmagazine.com/wp-content/uploads/2024/01/master-pools-guild.jpg)
For more than 62 years, Master Pools Guild (MPG) has been a beacon of excellence in the pool industry, providing a unique platform for collaboration, education, and support among its members. Founded in 1962 by a group of visionary pool builders in California, MPG has evolved into an exclusive international network of custom pool builders, with a commitment to maintaining the highest standards of construction and ethical practices.
At the helm of MPG stands its current Executive Director, Teri Wiltshire, who brings over 15 years of experience in the pool and spa industry to her role. In a recent interview, Wiltshire shed light on the organization’s history, mission, and the transition into her position as Executive Director.
![Master Pools Guild Receives Special Recognition Award From PHTA](https://www.poolmagazine.com/wp-content/uploads/2024/01/mpg-award.jpg)
Wiltshire emphasized the familial nature of MPG, stating, “Our group is tight-knit, 100 members. They have always been incredibly supportive. We’re a tight-knit family.” This cohesion is crucial as it fosters a spirit of openness and communication, a unique characteristic in an industry where competitors often find themselves at odds.
Continuing a Proud Tradition of Excellence
Since its inception, MPG’s mission has remained focused on communication, networking, and continuing education. Wiltshire notes that one remarkable aspect of the organization is the emergence of third and fourth-generation members, who, having grown up within the organization, contribute to smooth transitions in ownership and management within their respective companies.
Contrary to misconception, MPG is not a buying group. While they do provide a small annual rebate to members based on their purchasing, the organization’s primary focus is on sharing knowledge and education. Wiltshire clarified, “Overwhelmingly our purpose is sharing and education. We provide our members with the continuing education they need to stay at the top of their game.”
![Master Pools Guild Meeting](https://www.poolmagazine.com/wp-content/uploads/2024/01/master-pools-guild-meeting-1024x576.jpg)
Becoming a Member of Master Pools Guild
Membership in MPG is by invitation only, and the organization maintains a rigorous vetting process to ensure the highest standards in construction and ethical practices. Wiltshire outlined the meticulous process, including reference checks, discussions with banks and vendors, and the use of digital platforms to assess a business’s online reputation.
Wiltshire emphasized, “We want to make the right choice, and we want to make sure that we are the right choice for that organization as well.” This stringent selection process reflects MPG’s commitment to maintaining a family-like atmosphere within the organization.
Shared Core Values
Integrity, honesty, and honorability are foundational cornerstones for MPG and its members. Wiltshire stated, “All of those qualities are extremely important to us,” and highlighted the organization’s proactive approach in monitoring members’ online presence on platforms such as Google, LinkedIn, Facebook, Yelp, and addressing any negative reviews promptly.
Wiltshire emphasizes the importance of the relationships MPG has built with its approximately 150 vendor partners through the Preferred Equipment Provider Program. She notes, “In March and October of every year, when our members get together, we invite those vendors to attend as well. There are great networking and communication opportunities throughout our three-day program, fostering great relationship building.” Wiltshire emphasizes the significance of these relationships, especially during critical times like the unprecedented ice storm in Texas, where the vendor partnerships proved instrumental in supporting and aiding MPG members.
![MPG Vendors Show](https://www.poolmagazine.com/wp-content/uploads/2024/01/mpg-vendors-1024x576.jpg)
A Commitment to Educating Pool Builders
At the core of MPG’s mission is education, and Wiltshire explains the various avenues the organization employs to foster collaboration and knowledge-sharing. She highlights the collaboration with Genesis organization and Watershape University, providing optional education for members during meetings. Additionally, the organization partners with vendor allies to offer online education components throughout the year, ensuring a continuous flow of knowledge. “We feel like on all of those touch points, we are doing everything we can do to give our members the ability to get as much continuing education as possible,” says Wiltshire.
Wiltshire elaborates on the guidelines for becoming an MPG member, underscoring the organization’s commitment to maintaining high standards. “Some of those guidelines are that the business has to have been in existence for a minimum of five years. There can be no bankruptcies in the past. We ask that they build primarily gunite pools, and there should be no other memberships with other associations in our industry, competing associations,” she explains. These stringent criteria ensure that MPG continues to uphold its reputation for excellence.
Connecting With Master Pools Guild
For emerging professionals eager to join the ranks of Master Pools Guild (MPG), Wiltshire encourages aspiring members to explore various channels to connect. “There’s a place on our website that allows you access to the contact information for our office anytime anyone would like to reach out to us.” The MPG website serves as a gateway for potential members, offering valuable insights and contact information. Wiltshire emphasizes her openness to conversations, inviting individuals to reach out and discover more about the organization.
MPG’s website serves not only as an informational hub for its members but also as a valuable search tool for homeowners seeking top-tier builders. Wiltshire details, “The guild office has the goal of providing an avenue from the consumer to our member builders. If you click through and enter a zip code or a location, it will dial you down to your nearest Master Pools Guild member builder.” This initiative underscores MPG’s commitment to facilitating connections between discerning homeowners and elite pool builders.
While the website serves as a centralized resource, Wiltshire also highlights the importance of personal connections within the MPG community. “Any Master Pools Guild member builder that someone knows is a wonderful resource. My office can give you everything you need, but if you really want insight into what it means to be a Masterpools Guild member, you will not find a better resource than an existing member.”
![Left to Right: Teri Wiltshire (MPG), Carol Gigliotti & Marianne Trusty (Pool Magazine)](https://www.poolmagazine.com/wp-content/uploads/2024/01/teri-wiltshire-pool-magazine-1024x576.jpg)
Welcoming The Next Generation
As the pool industry continues to evolve, Master Pools Guild remains committed to cultivating a community of excellence. Whether through the digital realm, industry events, or direct connections with current members, MPG offers a multitude of avenues for aspiring professionals to explore and join this exclusive network.
For those with a passion for craftsmanship, innovation, and a commitment to the highest standards in pool construction, Master Pools Guild stands ready to welcome the next generation of builders. The open-door policy and the wealth of knowledge within the existing community ensure that aspiring professionals will find the support and mentorship needed to thrive within the MPG family.
Listen to our interview with Teri Wiltshire, Executive Director of Master Pools Guild on the Pool Magazine podcast.
Pool Builder
Pool Industry Profiles: Thomas Pools & Spas
![Industry Profiles: Thomas Pools & Spas](https://www.poolmagazine.com/wp-content/uploads/2024/01/thomas-pools-and-spas.jpg)
In the heart of California’s Central Valley, where the scorching summer sun dominates, Thomas Pools & Spas has been making a splash since 2005. Founded by Todd Thomas, this family-owned business based in Modesto, CA, has become a reputable name in the custom pool industry, specializing in the construction of residential inground pools and spas.
The journey began for Todd Thomas in the mid-2000s, as he transitioned from a role at a water district to discovering his passion for pool construction. Todd reminisces, “I fell in love with the construction of swimming pools. I worked three or four years, subcontracting, and kind of learned the ins and outs and decided I’d go get my contractor’s license and start doing it myself.”
Building Pools is a Family Affair
The family aspect of Thomas Pools & Spas became integral when Todd’s wife, Paula, joined the business to manage the administrative workload. As Thomas reflects on this transition, he shares, “Once the business started taking off, it was just getting too overwhelming for me to handle everything. So she stepped in to help me manage the business.” Fast forward nearly twenty years later and their thriving family business has become a leading name in Modesto for custom swimming pools.
![Todd Thomas - Thomas Pools & Spas of Modesto, CA](https://www.poolmagazine.com/wp-content/uploads/2024/01/todd-thomas_thomas-pools-spas-1024x576.jpg)
Top Rated by Consumers
The Modesto Bee recently named Thomas Pools & Spas one of the best pool companies in Modesto. Todd Thomas expressed his excitement, stating, “That was awesome to hear. I think when you make a higher percentage of people happier than other companies, it reflects what you’re doing out there in the market. I’m very pleased they voted for us.”
The company’s unique approach sets it apart; not only does it excel in pool construction, but it also offers ongoing maintenance services. Thomas emphasizes, “We don’t build the pool and leave the customer behind. Once it’s finished our customers have the option to stick with us for however long they choose.” Thomas touts the fact that nearly all of his pool construction customers have become lifelong service and maintenance clients as well.
![Thomas Pools & Spas - Modesto, CA](https://www.poolmagazine.com/wp-content/uploads/2024/01/thomas_pools_and_spas_modesto-1024x576.jpg)
The Hands-On Approach Works
Being family-owned and operated, Thomas Pools & Spas takes pride in their hands-on approach. Todd, along with his two daughters who work for the company, ensures a personal touch. “I’m really hands-on, so I’m out there doing the plumbing, and I’m always with the customer through each individual stage of the job,” says Thomas. This level of involvement is a telling attribute of the firm’s commitment to quality and customer satisfaction.
As Thomas Pools & Spas approaches its 20th anniversary, Todd reflects on some standout projects. One noteworthy project involved designing and executing the water feature at Bass Pro in Manteca. Another extravagant endeavor was creating a backyard water park for a client with an almost unlimited budget. Todd describes the project, saying, “It took a while, but that swimming pool certainly makes my highlight reel. The whole project ended up taking probably close to five or six months.”
![Thomas Pools & Spas - Modesto Pool Builders](https://www.poolmagazine.com/wp-content/uploads/2024/01/modesto_pool-builders-1024x576.jpg)
Finger on The Pulse in Central California
Central California, known for its warm climate, has seen a surge in pool ownership over the past few years. While the market has slowed through 2023, Todd believes this trend won’t diminish the desire for pool ownership, stating, “I think for California homeowners, it’s kind of a no-brainer that they’re going to build a pool in the backyard.” The desire to keep children entertained and safe at home has contributed to the growing popularity of backyard pools among the younger generation over the past three decades.
Knowing What The Market Wants
While fiberglass pools have gained market share, Todd explains why custom concrete pools remain the preferred choice in California. The flexibility of design is a crucial factor. Todd notes, “Because we can virtually build a swimming pool in any backyard, concrete remains the leading choice with consumers. With fiberglass pools, you’re kind of limited to a finite amount of shapes.”
Paula Thomas, who is responsible for most customer interactions, shared her insights into what’s moving the needle with today’s pool buyers. “Our customers in the Central Valley love waterfalls. We also do alot of raised decks with sheer descents. Deck jets, fire features, and laminar jets are also enormously popular with pool buyers,” Paula details. However, with these add-on features come additional costs, and Paula notes, “It just depends on the customer’s budget because when you start adding accessory features, the pool price starts getting pretty costly.” Keeping costs down while adding maximum value is something they’ve become laser-focused on.
![Thomas Pools & Spas - Pool Builders in Modesto](https://www.poolmagazine.com/wp-content/uploads/2024/01/modesto_pool_builder-1024x576.jpg)
The Post-Covid Landscape Looks Different
In a post-COVID environment, financing the dream of pool ownership has become more challenging with rising interest rates. Todd acknowledges the impact, stating, “It has affected us. It’s slowed things down a little.” The rise in both pool costs due to inflation and interest rates has prompted a shift in how customers have approached financing their dreams of pool ownership.
Another significant challenge has been the surge in material costs. Todd Thomas shed light on this issue, stating, “Just to give you an example. For one stick of one-inch PVC electrical conduit. We were paying $4 a stick. It’s $12 a stick now for a ten-foot stick.” The substantial increase in prices is not limited to a specific material but spans across various components required for pool construction.
As Todd discusses the inflationary impact, he notes, “Some things didn’t just double in price. Some things tripled.” This unprecedented rise in material costs has reverberated through the industry, affecting not only the bottom line for companies like Thomas Pools & Spas but also posing challenges for potential pool owners.
The consequences of these increased costs are tangible, influencing the overall price structure of pool construction. Todd reflects on the changes, stating, “Pre-COVID was probably around $32,000 for an entry-level pool. Now they’re probably right in the range of around $42,000 to $45,000. So you’re talking an extra $10,000 that’s just due to inflation.”
Adapting To a Changing Market
The ripple effect of these cost increases extends beyond the balance sheet. As materials become more expensive, customers may need to adjust their expectations or budgets for their dream pools. Despite these challenges, Thomas Pools & Spas remains committed to delivering high-quality projects while working closely with clients to find innovative solutions.
Reflecting on the changing landscape, Todd shares, “With the inflation, obviously the cost has gone up of the pool itself and then also the interest rate. It’s just kind of knocked a lot of people out of the market.” Despite these challenges, Thomas Pools & Spas has witnessed resilience as customers adapt, saving more or financing partially to achieve their goal of pool ownership.
Learn more about Thomas Pools & Spas, listen to our interview on the Pool Magazine podcast.
-
Pool News4 weeks ago
Landslide Damages Homes, Destroys Swimming Pool in California
-
Manufacturer2 weeks ago
SRS Distribution Announces Next Phase of Growth by Combining with The Home Depot to Better Serve Professional Customers
-
Pool News4 weeks ago
Fluidra Launches €20 Million Venture Capital Fund – Fluidra Ventures
-
Cleaning and Service Equipment and Supplies2 weeks ago
Recent Leslie’s/Harris Poll Study Shows Nearly Three-Quarters of Americans Mistakenly Assume Clear Pool Water Is Clean, Swim-Safe Water
-
Manufacturer4 weeks ago
BofA Downgrades Latham Group Citing Weak Pool Construction Market
-
Pool News2 weeks ago
Hotel Pool Had Numerous Violations in Case Where 8-Year-Old Was Pulled Into Pipe
-
Pool News5 days ago
Earthquake in Taiwan Causes Waterfall From Rooftop Pool
-
Equipment Supplies3 weeks ago
FWP Faces Class Action Lawsuit Stemming From 2023 Cyberattack