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National Water Safety Month Coalition Celebrates 20th Anniversary

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National Water Safety Month

(Overland Park, Ks.) – A National Coalition of water safety partners, including the American Red Cross, the National Drowning Prevention Alliance (NDPA), the National Recreation and Park Association (NRPA), the Pool & Hot Tub Alliance (PHTA), and the World Waterpark Association (WWA), along with Governors in 45+ states, are working together to promote May as the 20th annual National Water Safety Month.

Since 2003, members of the Coalition have worked to raise awareness and highlight the importance of public education regarding safer practices for kids and adults when they are in and around water of all kinds. The event, celebrated every May by thousands of aquatics facilities, businesses, and professionals, provides educational programming, public service announcements, government proclamations, business promotions, and water safety-themed materials designed to help prevent water-related illnesses, injuries, and fatalities.

“The American Red Cross encourages families to make water safety a priority to build confidence in water, for life,” said William D. Ramos, PhD, member of the American Red Cross Scientific Advisory Council. “Preventing unsupervised access to water, providing constant, active adult supervision in and around the water, and knowing how to swim are critical layers of protection to help prevent drowning.”

The National Water Safety Month campaign plays a foundational role in leading the conversation about how to keep families safer in the water. The initiative to strengthen water safety education has led to national media coverage, improved legislation, and critical advocacy efforts throughout the U.S.

“At NRPA, we are proud to support National Water Safety Month and recognize the importance of providing equitable opportunities for all people to learn to swim,” said Julie Boland, NRPA Vice President of Credentialing and Member Operations. “NRPA park and recreation professionals throughout the country provide aquatics at more than 70 percent of agencies in support of this goal.”

The Coalition supports water safety activities throughout the month and during swim season, including:

  • International Water Safety Day
    International Water Safety Day (May 15, 2023) is designed to help spread global awareness about drowning prevention and educate youth about becoming safer in and around water. May 15th is a day to share drowning awareness and water safety education by any means possible.
  • World’s Largest Swimming Lesson
    Celebrating its 14th year of saving lives, the World’s Largest Swimming Lesson™ (WLSL) (June 22, 2023) is a global event that includes tens of thousands of participants on six continents working to raise awareness about the fundamental importance of teaching children to swim. Aquatic facilities are encouraged to register as Host Locations during the month of May.
  • State Proclamations
    In preparation for National Water Safety Month, the Coalition works to secure gubernatorial proclamations to draw attention to this issue at the state level. Annually, 45-50 state Governors proclaim May as National Water Safety Month to support this important work. Proclamations are added throughout the month. Look for your state’s proclamation here.
  • Safe Swimmer Pledge
    Anyone can join the movement to reinforce the importance of water safety and become an advocate in the community. For example, the Safe Swimmer Pledge encourages children to practice safe swimming behaviors.
  • Social Media Conversations
    The Coalition will share safety tips and resources across its social media channels throughout the month. Follow along on Twitter and Facebook, and join the #watersafetymonth #NWSM2023 conversations. Shareable content is also available through the National Drowning Prevention Alliance website’s Water Safety Season Tool Kit.

“The NDPA is thrilled to join the National Water Safety Month Coalition and support this crucial, life-saving work,” said Adam Katchmarchi, Ph.D., Executive Director, NDPA. “Our mission has always been to unite all stakeholders to collaborate behind a unified agenda focused on building awareness, advocacy, and education about water safety practices that reduce drowning. National Water Safety Month is a terrific platform to support those goals.”

“National Water Safety Month is a great tool for the pool, spa, and hot tub industry to continue the important conversation about best practices for water safety in every environment,” said Sabeena Hickman, CAE, President and CEO, PHTA. “PHTA is proud of the work the National Water Safety Coalition has accomplished and is committed to sharing these important messages to keep our children safe through swimming education.”

May marks the beginning of swim season as beaches, pools, waterparks, and community center pools begin to open and people begin to spend more time outdoors. The Coalition is determined to increase awareness about vital water safety practices to help keep children and their families safer around all kinds of water. Learning to swim and practicing safe behaviors are critical first steps.

“We’ve accomplished a great deal since we launched this initiative in 2003. National Water Safety Month is now a major platform that’s helped reach millions with important messaging about how to be water aware and the necessary layers of protection involved in keeping families safer around the water,” said Rick Root, President of the World Waterpark Association. “But we still have a long way to go because far too many parents and caregivers still don’t understand the risks. We’re grateful for the thousands of members of the aquatics industry that support NWSM by reaching out to their communities to help save lives by sharing these vital water safety messages.”

Parents, educators, and caregivers can find detailed information and free resources in support of National Water Safety Month at www.NationalWaterSafetyMonth.org.

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National Water Safety Month is made possible by the National Water Safety Coalition, led by the American Red Cross, the National Drowning Prevention Alliance, the National Recreation and Park Association, the Pool & Hot Tub Alliance, and the World Waterpark Association. Since 2003, members of the Coalition have worked to raise awareness and promote water safety through educational programs, public service announcements, governmental proclamations, and easy-to-access water safety information and materials. To learn more, visit www.NationalWaterSafetyMonth.org.

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Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings


A forthcoming feature potentially destined for the Apple Watch, as detailed in a recent patent application, could serve as a lifesaver for swimmers at risk of drowning.

Outlined in the patent is a capability for the Watch to identify “irregular behavior” and automatically trigger a distress call for assistance.

Apple underscores the alarming statistics surrounding drowning, particularly its prevalence among children, as a leading cause of accidental fatalities.

In the United States alone, drowning claims the lives of over 3,500 individuals annually, ranking as the fifth most common form of accidental death. Tragically, a significant portion of these victims are children.

Emphasizing the critical importance of swift intervention during water emergencies, Apple highlights the dire consequences of prolonged submersion without resuscitation, which can result in brain damage and ultimately, drowning.

A Growing Need For Cost-Effective Wearable Solutions

While acknowledging existing underwater camera systems in some swimming pools aimed at detecting distressed swimmers and alerting lifeguards, Apple notes their costliness and unreliability.

Consequently, there’s a pressing need for a simpler, more cost-effective drowning prevention solution suitable for all types of water bodies, including public and private pools, as well as natural settings like lakes and ponds where installing underwater cameras is impractical.

The patent proposes leveraging wearable devices such as the Apple Watch for broader applicability, increased reliability, and the ability to detect various types of emergencies.

Alerting When Swimmers Are In Distress

For instance, if the Watch detects a wearer who is not proficient in swimming entering deeper water, it can promptly dispatch an alert instead of waiting for signs of distress.

These alerts can be transmitted to nearby devices, including those of friends and family, and seamlessly integrate with existing drowning detection and alarm systems to ensure lifeguards are promptly notified.

Apple Watches already boast capabilities to detect and respond to falls, vehicle accidents, and cardiac irregularities. Heartwarming testimonials featured in Apple’s “Dear Apple” video series show individuals whose lives were saved by these functionalities.

As with many patents from Apple, it’s important to note that not all concepts may materialize into actual products. Nonetheless, this innovation stands as a promising addition for potential integration into future watchOS updates.

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Red Cross Releases Lifeguard VR Training Simulator

New Lifeguard VR Training app released by The American Red Cross provides enhanced surveillance and scanning training for lifeguards.

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Red Cross Releases Lifeguard VR Training Simulator

The American Red Cross has been a pioneer in water safety, aquatic science, certification, and instruction since 1914. Annually, its curriculum trains over 300,000 lifeguards, demonstrating its enduring commitment to ensuring the safety of swimmers.

Lifeguard VR Training: A Deeper Dive

Recently, The American Red Cross took a pioneering leap forward with the introduction of their new Virtual Reality (VR) lifeguard training simulator. This groundbreaking technology promises to transform the way lifeguards are trained, particularly in the crucial areas of surveillance and scanning skills, ultimately enhancing their ability to save lives.

At the recent Association of Aquatic Professionals (AOAP) show held in Reno, Pool Magazine had an opportunity to experience firsthand the innovative lifeguard training simulator developed by the American Red Cross in collaboration with Lucid Reality Labs. Chris Whipple, M.Ed., NREMT, a member of the Scientific Advisory Council of the American Red Cross, spoke about the significance of this technological advancement.

Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.
Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.

“The Red Cross, already the gold standard in water safety and drowning prevention, is enhancing lifeguard training for surveillance skills with the Lifeguard VR virtual reality tool,” stated Whipple, who explained how the tool will help provide effective scanning and surveillance skills that will assist them in identifying individuals in distress and help reinforce cognitive skills through immersive training scenarios.

How The Technology Works

Lifeguards can access the Lifeguard VR app, which offers a range of unique scenarios set in realistic aquatic environments, from the Meta Quest app store. The technology is compatible with all Meta Quest VR devices. In each scenario, lifeguards are placed on an elevated stand within their assigned zone and must swiftly identify individuals in need of assistance. By blowing a virtual whistle, they signal their recognition of the distressed person. Scores are calculated based on performance metrics that evaluate scanning and recognition abilities.

“The award-winning Lifeguard VR tool uses the best cutting-edge technology to ensure that lifeguards are at the top of their game, keeping facility patrons safe,” added Whipple.

Lifeguard VR App by The American Red Cross

Tackling Real-World Problems

This VR lifeguard training simulator is designed to replicate real-world scenarios with remarkable accuracy. It incorporates elements such as typical water behaviors, drowning behaviors, and the presence of other patrons or swimmers. Lifeguards are also challenged by obstacles like lane ropes and floating features, mirroring the complexities they face in actual pool environments.

Moreover, the Lifeguard VR app provides valuable performance metrics, allowing trainers to track progress and identify areas for improvement. Heatmap data on scanning patterns, along with quiz and identification metrics, offer valuable insights into lifeguard competency at various stages of training.

Lifeguard Instructors and supervisors can now provide dynamic scenarios set in a realistic pool environment to analyze surveillance and scanning skills, recognition of drowning response, and support first aid skills,” explained Whipple.

What lifeguards see when using the Virtual Reality app

By harnessing the power of virtual reality, the American Red Cross aims to revolutionize lifeguard training, ensuring that lifeguards are better equipped to respond effectively to emergencies. This innovative approach not only enhances learning outcomes but also offers a more engaging and accessible training experience for lifeguards.

As Whipple aptly summarized, “With the new Red Cross Lifeguard VR app, lifeguards can practice and hone their skills taught in the classroom. By immersing users in dynamic, realistic drowning scenarios, lifeguards are able to improve learning outcomes while learning in an engaging, modern, and accessible way.”

In an era where technology continues to reshape industries across the board, the integration of virtual reality into lifeguard training represents a significant step forward in ensuring water safety and drowning prevention. The American Red Cross’s commitment to innovation underscores their dedication to excellence in safeguarding aquatic environments and protecting lives.

Photo Credits: The American Red Cross

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SRS Distribution Announces Next Phase of Growth by Combining with The Home Depot to Better Serve Professional Customers

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SRS LOGO
MARCH 28, 2024

SRS Distribution Inc. (“SRS”) announced today that it has entered into a definitive agreement with The Home Depot to be acquired for $18.250 billion. Under the terms of the agreement, SRS Distribution will operate as an independent business unit within The Home Depot, focused on accelerating growth in the Pro market.

Over the past 16 years, the SRS family has become one of the fastest-growing building products distributors in the United States. This proposed transaction will bring together the impressive talent, technology, and capabilities of SRS with The Home Depot’s trusted name and robust platform, expanding SRS’ reach into numerous new product categories and customers.

The proposed acquisition will clear a pathway for accelerated growth with the residential and commercial professional customer by expanding The Home Depot’s Pro capabilities, combining online, retail, and wholesale. The combined platform will open new opportunities for existing suppliers and partners by providing access to SRS’ expert workforce focused on specialty verticals, as well as The Home Depot’s cross-project expertise, product mix, network, and digital assets.

Under the agreement, the SRS senior leadership team will remain with the company to guide its ambitious growth plans. Dan Tinker, President and CEO of SRS, will continue to lead SRS operations under this new structure, reporting to The Home Depot CEO Ted Decker.

“We are proud to be combining with The Home Depot to continue our growth journey with the additional resources and capabilities they will put behind us,” said Dan Tinker, President and CEO of SRS. “We set out to find the optimal strategic outcome for the business, and we strongly believe we have achieved just that. With this combination, the future has never been brighter for our supplier partners, our Pro customers, and our team.”

“SRS’ ability to build leadership positions in each of its trade verticals while generating significant revenue growth is a testament to its strong vision, leadership, culture, and execution,” said Ted Decker, Chair, President, and CEO of The Home Depot. “SRS’ branch network, coupled with The Home Depot’s 2,000+ U.S. stores and distribution centers and comprehensive product offering provides the residential and commercial Pro customer with more fulfillment and service options than ever before. I look forward to welcoming Dan and the entire SRS team to The Home Depot and capturing the exciting opportunity ahead.”

SRS Distribution currently has two private equity investors: Berkshire Partners LLC. (since 2013) and Leonard Green & Partners L.P. (since 2018). “Over the past 16 years, SRS Distribution has successfully grown its business while delivering tremendous shareholder value to its investors and, more uniquely, to
its employees,” said Jon Seiffer, Senior Partner at Leonard Green. “This next chapter with The Home Depot is a logical step in SRS’ evolution and will mutually benefit both companies’ growth prospects for the benefit of all employees, customers, and suppliers,” said Josh Lutzker, Managing Director at Berkshire Partners.

The transaction is expected to close by the end of fiscal 2024 and is subject to regulatory approvals and other customary closing conditions. Jefferies LLC. is acting as lead financial advisor, and Goldman Sachs is also acting as financial advisor to SRS on this transaction.

About SRS Distribution

Founded in 2008 and headquartered in McKinney, Texas, SRS Distribution has grown to become one of the fastest-growing building products distributors in the United States. Since the Company’s inception, it has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. SRS Distribution currently operates under a family of distinct local brands encompassing more than 760 locations across 47 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P. and Berkshire Partners LLC. For more information, visit www.srsdistribution.com.

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