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Innovative Programs and Activations Announced for Coverings 2024

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colorful tile display in front of an audience at Coverings

Feb. 29, 2024 – ARLINGTON, Va. – Coverings (coverings.com), the largest and preeminent international tile and stone exhibition and conference in North America, has released a comprehensive roster of both popular and new onsite activations for Coverings 2024, which will take place April 22-25, 2024, at the Georgia World Congress Center in Atlanta. The renowned, four-day industry event will deliver breathtaking global tile displays, invaluable industry insights and engaging networking opportunities through an unmatched lineup of special programming and show floor features stretching nine miles of tile and global exhibit space.

Coverings 2024 will unite thousands of architects, designers, contractors, distributors and other industry professionals for an immersive experience of ceramic tile and natural stone. Onsite activities, live demonstrations, show floor tours and interactive programs have been organized to provide hands-on experiences and real-time solutions for all applicable industry segments.

More than 25,000 international showgoers will gather to discover the most in-vogue ceramic tile, natural stone and equipment product trends from around the world. Attendees will be able to explore numerous global pavilions hosted by leading tile associations and product manufacturers from 40 countries where they can source the latest, most advanced tile, stone, equipment, machinery and other resources.

“We’re bringing an enhanced ensemble of show floor features and activations to Atlanta, providing showgoers with a fresh and invigorating Coverings experience,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings. “Beyond the absolutely breathtaking exhibits, what I am most excited about this year at Coverings is our Outdoor Oasis. We’re constructing a state-of-the-art backyard design (including a pool!) on the show floor. The Outdoor Oasis will feature ceramic tile and natural stone from Italy, Spain and North America; it’s one of our biggest and most intricate installations on the show floor yet.”

The four key tenets of Coverings 2024 – “Health & Wellness,” “Sustainability,” “Outdoor Spaces” and “Timeless Luxury” – will be highlighted throughout the show floor. Communal activations, imaginative displays and relevant market trends will showcase each tenet and provide attendees with unique, unforgettable experiences that emphasize the many benefits and uses of tile and stone.  

Headlining Coverings 2024’s new show floor features is the highly anticipated Outdoor Oasis (Hall C, Booth 7006), which was conceived and revamped from the popular Coverings Lounge of years past. Attendees visiting this awe-inspiring space will step into a mesmerizing “outdoor” environment filled with both interior and exterior applications of ceramic tile, highlighting tile’s seamless integration in outdoor settings among plant material and outdoor furnishings. The Outdoor Oasis will also provide a centralized location for showgoers to attend vital learning sessions, connect with tile and stone peers, and socialize during happy hours and giveaways.

Special participants of the Outdoor Oasis include Coverings 2024 partner and thought leader Tributary Revelation and numerous global tile manufacturers, such as Landmark Ceramics, SICIS and STN Ceramica. Products on display throughout the Outdoor Oasis will be provided by various partners, manufacturers and Tributary Revelation members.

D.W. Sanders Tile & Stone Contracting, Inc. and C.C. Owen Tile Company will install the Outdoor Oasis, and a raised pedestal system will be provided by Redwood Plastics and Rubber.

“The Outdoor Oasis, like many of Coverings 2024’s exclusive programming and happenings, will be especially relevant to architects and designers,” said Heinold. “There will be many design-focused displays and activities throughout the event for Atlanta, regional, national and international design professionals.”

The Outdoor Oasis will also host the return of mindfulness workshops led by Gianna Vallefuoco, an artist, National Tile Contractors Association (NTCA) Five Star contractor and mindfulness teacher with Vallefuoco Contractors, LLC, and Ron Nash with LATICRETE International. These mindfulness sessions are appropriate for everyone, with unique topics including “Intro to Mind Fitness,” “Mindful Leadership,” “Setting Up a Mindfulness Practice” and much more. Showgoers attending these short, impactful “Health & Wellness” demonstrations will learn how to better deal with stress on the job site, discover how breathing can help deescalate heated moments, and learn how to use a growth-focused mindset to lead in their organizations.

Happy hours and giveaways are returning as a beloved Coverings feature and will occur in the Outdoor Oasis, April 23 and 24, starting at 4 p.m. EDT. Cold drinks and hot giveaways led and managed by NTCA and Tile Council of North America (TCNA) member companies will be available to those present, providing a fun way for attendees to interact and wrap up their show days. The Outdoor Oasis will also be the center for complimentary Contractor Tours and the Coverings 2024 Rock Star Awards Ceremony & 10th Anniversary Celebration, which will honor this year’s Rock Star Award winners, April 22 from 4-5 p.m.

The Galvanize Women’s Lounge (Room B206), a brand-new networking area planned for Coverings 2024, will offer a unique space for attendees to connect, celebrate and be inspired by like-minded women and industry peers. Both personal and professional development opportunities – along with a few surprise activations – will be available, with many of the leading industry women’s groups coming together to collaborate, build community, and elevate one another and their respective crafts.

Returning to Coverings 2024 is the Distributor Lounge (Coverings Courtyard, Hall B, Booth 1405), sponsored by the Ceramic Tile Distributors Association (CTDA) and the North American Association of Floor Covering Distributors (NAFCD). This back-by-popular-demand networking space provides tile, stone and flooring distributors a quiet place to relax and recharge when they need a break from doing business on the show floor. Light refreshments and snacks will be served in the lounge, which is conveniently located on the show floor in Hall B this year.  

The Podcast Studio (Hall B Lobby), will continue to be an extremely popular feature for attendees and exhibitors alike at Coverings 2024. The studio offers established podcasters across the tile, stone and construction industries a unique opportunity to record episodes during Coverings 2024. Showgoers, no matter their interest or favorite genre, can stop by the studio to listen as podcasters record new episodes for their respective shows.

The Stone Fabricator’s Alliance (SFA) is bringing its popular SFA Cage (Hall C, Booth 6161) back for Coverings 2024. This is the ideal place for fabricators and other stone and tile professionals to gather, network and learn new fabrication techniques. The SFA Cage will feature daily demonstrations on a variety of topics, including how to work with and fabricate gauged porcelain panels that continue to grow in popularity.

The Coverings 2024 show floor will also include the return of the Artisan Showcase (Hall C, Booth 7259), a popular show floor display that will showcase one-of-a-kind decorative tiles and accents and a stage with live demonstrations. World-class mosaicist David Arnott will be showcasing some of his most stunning pieces throughout the Artisan Showcase, along with creating an Earth Day-themed mosaic live during the show.

A roundup of both live and on-demand show floor tours, including four curated Audio Tours, will help attendees maximize their time and experience during Coverings 2024. These coveted tours will assist attendees in exploring the show floor at the times that work best for their busy event schedules. Eventgoers can access four distinct audio tours focused on each of the Coverings tenets to see and experience relevant exhibitors and stunning product displays based on specific areas of interest or expertise.

The much-lauded Contractor Tours are coming back to Coverings 2024, providing tour participants with opportunities to join NTCA for guided show floor explorations of the latest tools, equipment and allied products for contractors, installers, retailers, distributors and specifiers. These complimentary, hour-long tours will kick off from the Outdoor Oasis at 11 a.m., between April 22-24, and are available on a first-come, first-served basis.

Coverings is also enhancing its popular lineup of interactive Stages for 2024 to feature all the latest and most important updates from tile and stone industry leaders. Trends, solutions, live “how-to” classes and other relevant content will be available on four stages throughout the show floor, enlightening attendees with groundbreaking products, techniques and business processes.

The Artisan Stage (Hall C, Booth 7259) has been added to Coverings’ lineup of show floor stages given the size of the crowds at Coverings 2023’s Art Tile Showcase. Attendees will get to witness art tile makers and artisans as they show the steps required to create one-of-a-kind, hand-made tile, such as pre-mounting techniques for installation, hand forming and cutting, decorating, glazing and painting.

The Installation Innovation Stage (Hall C, Booth 7863), a long-time staple of Coverings and a crowd-favorite among contractors and installers, will showcase live demonstrations for attendees to see exactly how to install a wide variety of new products and learn techniques to make tile and stone installations more successful. Stage visitors will attain firsthand insights from leading professionals about new materials, industry standards, methods and best practices for delivering superior installations. Demonstrations will be provided by both NTCA staff and TCNA members.

The Fabricator Stage (Hall C, Booth 6209) is returning for its second appearance at Coverings after being a smashing success at Coverings 2023. This distinguished stage will supply another year of insights from experts in the stone and fabrication industry through short and engaging presentations and demonstrations. Programming offered in collaboration with three esteemed partners of Coverings 2024, International Surface Fabricators Association (ISFA), National Stone Institute (NSI) and Rockheads Group, will concentrate on pertinent topics tailored for tile and stone fabricators. These sessions aim to equip attendees with the essential insights and advanced concepts necessary for progressing their businesses and successfully executing upcoming projects. New for 2024, at the end of each day, the stage will host happy hours and education, offering fabricators an opportunity to network and learn.

Back for its third year at Coverings, the Trends & Solutions Stage (Coverings Courtyard, Hall B, Booth 1405) will feature exhibitors and industry professionals highlighting everything at the forefront of the tile and stone marketplace. Attendees visiting this ever-popular stage will benefit from a deep dive into the latest innovations and trends through short presentations from those launching new services, providing business solutions or showing new product trends.

Coverings 2024 will also present an impressive, robust schedule of educational sessions across three distinct tracks: “Installation & Fabrication,” “Materials & Trends” and “Workforce & Profits.” These learning opportunities have been carefully curated to furnish attendees with business-growth information, insights, techniques and expertise.

Industry professionals can register to attend Coverings 2024 at no cost and gather further information about this year’s show floor exhibits, product displays, lounges, stages, tours, educational sessions and other special programming by visiting the Coverings website.  

5/5 - (1 vote)

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings


A forthcoming feature potentially destined for the Apple Watch, as detailed in a recent patent application, could serve as a lifesaver for swimmers at risk of drowning.

Outlined in the patent is a capability for the Watch to identify “irregular behavior” and automatically trigger a distress call for assistance.

Apple underscores the alarming statistics surrounding drowning, particularly its prevalence among children, as a leading cause of accidental fatalities.

In the United States alone, drowning claims the lives of over 3,500 individuals annually, ranking as the fifth most common form of accidental death. Tragically, a significant portion of these victims are children.

Emphasizing the critical importance of swift intervention during water emergencies, Apple highlights the dire consequences of prolonged submersion without resuscitation, which can result in brain damage and ultimately, drowning.

A Growing Need For Cost-Effective Wearable Solutions

While acknowledging existing underwater camera systems in some swimming pools aimed at detecting distressed swimmers and alerting lifeguards, Apple notes their costliness and unreliability.

Consequently, there’s a pressing need for a simpler, more cost-effective drowning prevention solution suitable for all types of water bodies, including public and private pools, as well as natural settings like lakes and ponds where installing underwater cameras is impractical.

The patent proposes leveraging wearable devices such as the Apple Watch for broader applicability, increased reliability, and the ability to detect various types of emergencies.

Alerting When Swimmers Are In Distress

For instance, if the Watch detects a wearer who is not proficient in swimming entering deeper water, it can promptly dispatch an alert instead of waiting for signs of distress.

These alerts can be transmitted to nearby devices, including those of friends and family, and seamlessly integrate with existing drowning detection and alarm systems to ensure lifeguards are promptly notified.

Apple Watches already boast capabilities to detect and respond to falls, vehicle accidents, and cardiac irregularities. Heartwarming testimonials featured in Apple’s “Dear Apple” video series show individuals whose lives were saved by these functionalities.

As with many patents from Apple, it’s important to note that not all concepts may materialize into actual products. Nonetheless, this innovation stands as a promising addition for potential integration into future watchOS updates.

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Safety

Red Cross Releases Lifeguard VR Training Simulator

New Lifeguard VR Training app released by The American Red Cross provides enhanced surveillance and scanning training for lifeguards.

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Red Cross Releases Lifeguard VR Training Simulator

The American Red Cross has been a pioneer in water safety, aquatic science, certification, and instruction since 1914. Annually, its curriculum trains over 300,000 lifeguards, demonstrating its enduring commitment to ensuring the safety of swimmers.

Lifeguard VR Training: A Deeper Dive

Recently, The American Red Cross took a pioneering leap forward with the introduction of their new Virtual Reality (VR) lifeguard training simulator. This groundbreaking technology promises to transform the way lifeguards are trained, particularly in the crucial areas of surveillance and scanning skills, ultimately enhancing their ability to save lives.

At the recent Association of Aquatic Professionals (AOAP) show held in Reno, Pool Magazine had an opportunity to experience firsthand the innovative lifeguard training simulator developed by the American Red Cross in collaboration with Lucid Reality Labs. Chris Whipple, M.Ed., NREMT, a member of the Scientific Advisory Council of the American Red Cross, spoke about the significance of this technological advancement.

Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.
Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.

“The Red Cross, already the gold standard in water safety and drowning prevention, is enhancing lifeguard training for surveillance skills with the Lifeguard VR virtual reality tool,” stated Whipple, who explained how the tool will help provide effective scanning and surveillance skills that will assist them in identifying individuals in distress and help reinforce cognitive skills through immersive training scenarios.

How The Technology Works

Lifeguards can access the Lifeguard VR app, which offers a range of unique scenarios set in realistic aquatic environments, from the Meta Quest app store. The technology is compatible with all Meta Quest VR devices. In each scenario, lifeguards are placed on an elevated stand within their assigned zone and must swiftly identify individuals in need of assistance. By blowing a virtual whistle, they signal their recognition of the distressed person. Scores are calculated based on performance metrics that evaluate scanning and recognition abilities.

“The award-winning Lifeguard VR tool uses the best cutting-edge technology to ensure that lifeguards are at the top of their game, keeping facility patrons safe,” added Whipple.

Lifeguard VR App by The American Red Cross

Tackling Real-World Problems

This VR lifeguard training simulator is designed to replicate real-world scenarios with remarkable accuracy. It incorporates elements such as typical water behaviors, drowning behaviors, and the presence of other patrons or swimmers. Lifeguards are also challenged by obstacles like lane ropes and floating features, mirroring the complexities they face in actual pool environments.

Moreover, the Lifeguard VR app provides valuable performance metrics, allowing trainers to track progress and identify areas for improvement. Heatmap data on scanning patterns, along with quiz and identification metrics, offer valuable insights into lifeguard competency at various stages of training.

Lifeguard Instructors and supervisors can now provide dynamic scenarios set in a realistic pool environment to analyze surveillance and scanning skills, recognition of drowning response, and support first aid skills,” explained Whipple.

What lifeguards see when using the Virtual Reality app

By harnessing the power of virtual reality, the American Red Cross aims to revolutionize lifeguard training, ensuring that lifeguards are better equipped to respond effectively to emergencies. This innovative approach not only enhances learning outcomes but also offers a more engaging and accessible training experience for lifeguards.

As Whipple aptly summarized, “With the new Red Cross Lifeguard VR app, lifeguards can practice and hone their skills taught in the classroom. By immersing users in dynamic, realistic drowning scenarios, lifeguards are able to improve learning outcomes while learning in an engaging, modern, and accessible way.”

In an era where technology continues to reshape industries across the board, the integration of virtual reality into lifeguard training represents a significant step forward in ensuring water safety and drowning prevention. The American Red Cross’s commitment to innovation underscores their dedication to excellence in safeguarding aquatic environments and protecting lives.

Photo Credits: The American Red Cross

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Manufacturer

SRS Distribution Announces Next Phase of Growth by Combining with The Home Depot to Better Serve Professional Customers

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SRS LOGO
MARCH 28, 2024

SRS Distribution Inc. (“SRS”) announced today that it has entered into a definitive agreement with The Home Depot to be acquired for $18.250 billion. Under the terms of the agreement, SRS Distribution will operate as an independent business unit within The Home Depot, focused on accelerating growth in the Pro market.

Over the past 16 years, the SRS family has become one of the fastest-growing building products distributors in the United States. This proposed transaction will bring together the impressive talent, technology, and capabilities of SRS with The Home Depot’s trusted name and robust platform, expanding SRS’ reach into numerous new product categories and customers.

The proposed acquisition will clear a pathway for accelerated growth with the residential and commercial professional customer by expanding The Home Depot’s Pro capabilities, combining online, retail, and wholesale. The combined platform will open new opportunities for existing suppliers and partners by providing access to SRS’ expert workforce focused on specialty verticals, as well as The Home Depot’s cross-project expertise, product mix, network, and digital assets.

Under the agreement, the SRS senior leadership team will remain with the company to guide its ambitious growth plans. Dan Tinker, President and CEO of SRS, will continue to lead SRS operations under this new structure, reporting to The Home Depot CEO Ted Decker.

“We are proud to be combining with The Home Depot to continue our growth journey with the additional resources and capabilities they will put behind us,” said Dan Tinker, President and CEO of SRS. “We set out to find the optimal strategic outcome for the business, and we strongly believe we have achieved just that. With this combination, the future has never been brighter for our supplier partners, our Pro customers, and our team.”

“SRS’ ability to build leadership positions in each of its trade verticals while generating significant revenue growth is a testament to its strong vision, leadership, culture, and execution,” said Ted Decker, Chair, President, and CEO of The Home Depot. “SRS’ branch network, coupled with The Home Depot’s 2,000+ U.S. stores and distribution centers and comprehensive product offering provides the residential and commercial Pro customer with more fulfillment and service options than ever before. I look forward to welcoming Dan and the entire SRS team to The Home Depot and capturing the exciting opportunity ahead.”

SRS Distribution currently has two private equity investors: Berkshire Partners LLC. (since 2013) and Leonard Green & Partners L.P. (since 2018). “Over the past 16 years, SRS Distribution has successfully grown its business while delivering tremendous shareholder value to its investors and, more uniquely, to
its employees,” said Jon Seiffer, Senior Partner at Leonard Green. “This next chapter with The Home Depot is a logical step in SRS’ evolution and will mutually benefit both companies’ growth prospects for the benefit of all employees, customers, and suppliers,” said Josh Lutzker, Managing Director at Berkshire Partners.

The transaction is expected to close by the end of fiscal 2024 and is subject to regulatory approvals and other customary closing conditions. Jefferies LLC. is acting as lead financial advisor, and Goldman Sachs is also acting as financial advisor to SRS on this transaction.

About SRS Distribution

Founded in 2008 and headquartered in McKinney, Texas, SRS Distribution has grown to become one of the fastest-growing building products distributors in the United States. Since the Company’s inception, it has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. SRS Distribution currently operates under a family of distinct local brands encompassing more than 760 locations across 47 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P. and Berkshire Partners LLC. For more information, visit www.srsdistribution.com.

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