(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce BioLab as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

BioLab, Inc. is one of the nation’s leading suppliers of swimming pool and spa water treatment products. A division of KIK Consumer Products based in Lawrenceville, GA, BioLab is a known innovator in the North American, Australian, European, and South African markets and the first to pioneer computerized water analysis for professional dealers and retailers. BioLab features many key industry water care brands: BioGuard®, Natural Chemistry®, SpaGuard®, SeaKlear®, Pro Series®, ProGuard®, Spa Essentials®, and Aquapill.

“The team at BioLab is proud to enter into a strategic partnership with PHTA, furthering our commitment to help elevate the industry as a whole,” says Ted Lawrence, Vice President of Pro Sales for BioLab and member of the PHTA Board of Directors. “By aligning our core values of Educate, Advocate, and Elevate with PHTA’s ongoing initiatives, we believe our shared passion will lead to a longstanding and successful partnership.”

As part of the Strategic Partnership Program, PHTA will recognize BioLab’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. To learn more about BioLab’s leadership position in the industry, visit their page on the PHTA Strategic Partner Hub.

“PHTA is delighted to welcome BioLab as our newest Strategic Partner,” says Sabeena Hickman, CAE, President and CEO of PHTA. “BioLab is a respected brand throughout the pool, spa, and hot tub industry, with strong connections across builders, retailers, and service professionals and among consumers as well. This new partnership will enable PHTA and its members to reach even greater heights.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at sjackson@phta.org or 703-838-0083 ext. 157.

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