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Buy a Pool Plate – Save a Life!

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This holiday season, you can help decrease Florida’s drowning rates by taking action towards providing swimming lessons for children around the state.

By pre-ordering just one of the Florida Swims Foundation’s “Swim For Life” specialty license plates, you will create a domino effect of positive action that directly impacts Florida’s children and overall water safety.

The numbers that define Florida’s drowning statistics are serious. Did you know that:

  • Drowning is the #1 cause of death for Florida children ages 1-4 (per CDC)
  • Florida ranked #1 in the U.S. for unintentional drowning death rate for children ages 1-4 years from 2018-2020 combined (per FloridaHealth.gov)
  • Each year, there are enough children under age 5 lost to drowning to fill 3-4 Florida classrooms (per Florida Health Charts)

But there is more data that is poised to redefine Florida’s current drowning statistics. According to the National Institutes of Health (NIH), swimming lessons are proven to reduce the risk of drowning by a whopping 88%.

The Florida Swims Foundation created the “Swim For Life” specialty license plate as a tangible, impactful way to reduce that drowning risk even further. Each plate provides a child with a swimming lesson in their community. Through a partnership with Every Child A Swimmer, the Foundation has provided hundreds of Florida swim schools and thousands of students with life-changing lessons in water safety to date. Now, it is time for that impact to be expanded even further. It is time for all of Florida’s children to have access to swimming lessons.

When it comes down to it, the math is simple:

  • 1 license plate = 1 child receiving a swim lesson
  • 1 license plate = 1 child’s life saved from drowning
  • 1 license plate = 1 less drowning death in our own backyard

YOU can have this impact by purchasing the Florida Swims Foundation’s “Swim For Life” specialty license plate.

Pre-order today and learn more at SwimForLifeFlorida.com.

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