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Step Into Swim Celebrates Program Partnerships in Mission to Create More Swimmers

Pool & hot tub industry partners help Step Into Swim increase access to water safety education, kick off program year at the Pool and Spa Show

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Step Into Swim Celebrates Program Partnerships in Mission to Create More Swimmers

(Atlantic City, NJ) – Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, announced ongoing partnerships with key program supporters Fluidra, Hayward Holdings, Inc., and Heritage Pool Supply Group. Each one shares Step Into Swim’s commitment to increase access to swim lessons and instill overall water confidence in the name of drowning prevention, reflective in key partner celebrations at this week’s Pool and Spa Show hosted by the Northeast Spa and Pool Association.

“It is so great to have the opportunity to meet with our partners in person and celebrate their contributions to the next generation of swimmers,” says Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development for PHTA, who leads the Step Into Swim initiative. “Fluidra, Hayward, and Heritage Pool Supply Group have been integral in growing our mission and their financial contributions will help Step Into Swim reach our goal of raising $750,000 to provide learn-to-swim grants. These grants will provide thousands of children with proper, safe swim education and help reduce drowning.”

Partnership Celebration with Fluidra – Bruce Brooks, Fluidra CEO; Sabeena Hickman, CAE, PHTA President & CEO; Rowdy Gaines, PHTA Vice President of Partnerships & Development, Lennie Rhoades, Fluidra North America President; Scott Frost, Fluidra North American Vice President of Sales; Charlie Claffey, PHTA Chair; Joe Laurino, PhD, PHTA Chair-Elect.)

Fluidra, a publicly listed company focused on developing innovative products, services, and IoT solutions for the residential and commercial pool markets, committed $100,000 to Step Into Swim. The partnership, which was celebrated with a ceremonial check presentation and photo opportunity at the industry tradeshow, underscores Fluidra’s mission to provide the perfect pool and wellness experience for all and its shared belief in investing in the effort to teach people the lifesaving skill of learning to swim so that they may do so. The generous donation will help Step Into Swim provide learn-to-swim programming for 2,000 children.

“As a leader in the aquatics industry, it’s on us to help create equal access to aquatic enjoyment and that includes the opportunity to learn how to swim,” says Lennie Rhoades, President of Fluidra North America. “That’s why we are honored to be working with Step Into Swim again and are delighted to contribute to their cause as they continue to make waves by prioritizing learning to swim, saving lives, and raising awareness about drowning prevention as well as water safety.”

Hayward Holdings donates $50,000 to Step Into Swim
Hayward Holdings donates $50,000 to Step Into Swim

Partnership Celebration with Hayward Holdings, Inc. – L to R: Eifion Jones, Hayward Senior Vice President & CFO; Stuart Baker, Hayward Vice President of Business Development; Rick Roetken, Hayward President North America; Albert Miller, Hayward Vice President of Sales North America; Kevin Holleran, Hayward President & CEO; Rowdy Gaines, PHTA Vice President of Partnerships & Development; Sabeena Hickman, CAE, PHTA President & CEO; Charlie Claffey, PHTA Chair; Joe Laurino, PhD, PHTA Chair-Elect; Bob Blanda, PHTA Board Member.)

Hayward Holdings, Inc., a global designer, manufacturer, and marketer of a broad portfolio of pool and outdoor living technology, committed $50,000 to Step Into Swim. The partnership, which was celebrated with a photo opportunity at the industry tradeshow, furthers Hayward’s purpose-driven approach to community commitment. The generous donation will help Step Into Swim provide learn-to-swim programming for 1,000 children.

“At Hayward, our vision—to inspire happiness and well-being through safe, smart, and sustainable solutions—drives everything we do, including our impact on the world. We are proud to continue to support Step Into Swim and help inspire the next generation of swimmers,” says Kevin Holleran, President & CEO of Hayward.

Benefit Concert Hosted by Heritage Pool Supply Group - Donates $30,000 to Step Into Swim
Benefit Concert Hosted by Heritage Pool Supply Group

SIS Heritage Cares Atlantic City – L to R: Dave Cook, Heritage Cares Pool Group President; Rowdy Gaines, PHTA Vice President of Partnerships & Development; Andrew Petrozziello, Heritage Pool Supply Group COO; Clayton Hatten, Heritage Pool Supply Group Regional Vice President of Tile/Pool Hardscapes & Florida.)

Heritage Pool Supply Group, one of the largest and fastest-growing privately held wholesale distributors in the U.S., continues to support Step Into Swim and Swim Across America with benefit events hosted by its Heritage Cares, the Heritage Family of Companies philanthropy. The philanthropy planned a charity concert during the industry tradeshow with 38 Special and Lynyrd Skynyrd taking the stage at Hard Rock Hotel & Casino in Atlantic City.

“As a member of the aquatics industry, we believe learning to swim is a critical lifesaving skill that can empower young swimmers to stay safe in the water,” says Dave Cook, President of Heritage Cares Pool Group. “Heritage Cares prides itself on supporting initiatives that align with our mission and positively impact communities across the country, such as Step Into Swim.”

Contributions from industry partners are integral to growing Step Into Swim’s mission. In 2022, the program raised over $750,000, which provided grants to more than 60 facilities in 43 states and funded swim lessons for 23,500 children. The initiative has gifted more than 300,000 swim lessons since 2012 through YMCAs, Jewish Community Centers, Boys and Girls Clubs, and many more. The program is funded through contributions and 100 percent of donations go to Step Into Swim initiatives and learn-to-swim programming. To learn more, visit www.StepIntoSwim.org.

For more information, please contact Amy Willer, PHTA’s Associate Director of Marketing & Communications, at [email protected] or 703-838-0083 x 121.

5/5 - (8 votes)

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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French Diver Makes Splash After Flop At Opening of Olympic Pool

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French Diver Makes Splash After Flop At Opening of Olympic Pool

French Olympic diver, Alexis Jandard, created a memorable moment at the grand opening of Paris’s new Olympic pool, though not quite in the manner he had envisioned.

A startling video captured during the inauguration of the state-of-the-art Paris Aquatics Center on Thursday showcased the 26-year-old Olympian’s unfortunate landing on his right foot while gearing up to dive alongside two fellow athletes. Adorned in a Speedo reflecting the hues of the French flag, Jandard’s discomforting descent saw him landing on his back, ricocheting off the nearly 10-foot-high dive board, and somersaulting into the pool in a rather ungraceful manner.

The incident unfolded in front of a sizable crowd of onlookers, including French President Emmanuel Macron and various dignitaries. Jandard later displayed his scraped back on his Instagram account, maintaining a light-hearted approach to his embarrassing mishap by quipping, “For your information, my back is fine, but my ego…”

Sharing a photo of his reddened back, courtesy of the encounter with the diving board, on Instagram Stories, Jandard assured followers of his well-being. Speaking to RMC Sport, he recounted the unexpected turn of events, stating, “I’m fine. I didn’t hurt myself; unfortunately, these things happen. It happened at a time when I wasn’t expecting it at all.”

Alexis Jandard injured his back at the inauguration of the new Olympic Pool in Paris. Photo Credit: @alexis_jandard - Instagram
Photo Credit: @alexis_jandard – Instagram

Reflecting on the incident, Jandard humorously noted, “I’ve broken boards before, but the board had never broken me before. Now it has.” Despite the hiccup, he maintained an optimistic outlook, remarking, “I would have preferred this ceremony to have gone well from A to Z. There was that little hitch. If it made people smile a little, so much the better.”

Explaining the mishap, Jandard clarified that his leg gave way upon landing but denied any slippage, emphasizing, “It’s a non-slip [board], and what’s more, the board was new, beautiful, and I think there’s still [some of] my back on the board there.”

With a silver and bronze under his belt at the 2022 and 2023 World Aquatics Championships, respectively, Jandard took the incident in stride, admitting, “It’s a shame, but it’s funny. When you take a step back, it’s funny.”

Looking ahead to the 2024 Paris Games this summer, where he is set to compete, Jandard acknowledged the inevitability of such occurrences in his sport, jesting, “These things happen,” while playfully lamenting, “It had to happen in front of the president and the whole of France. I think we chose the right moment.”

Despite being inundated with supportive messages and playful jabs, Jandard maintained a good-natured stance, urging his followers on Instagram, “Enjoy yourselves, make fun of me. I seriously deserve it!”

4.9/5 - (11 votes)

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Earthquake in Taiwan Causes Waterfall From Rooftop Pool

A massive earthquake in Taiwan transforms a rooftop pool into a waterfall. View viral footage.

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Earthquake in Taiwan Causes Waterfall From Rooftop Pool

In a harrowing turn of events, Taiwan was struck by a powerful 7.4 magnitude earthquake, leaving devastation in its wake. The quake, the strongest to hit the island in 25 years, shook the east coast of Taiwan, particularly affecting the city of Hualien and its surrounding areas. With a depth of 34.8 kilometers, the epicenter of the earthquake was located 18 kilometers south of Hualien, according to the US Geological Survey.

As rescue efforts are underway to free those trapped under rubble and debris, the toll of the disaster continues to rise. At least nine individuals have lost their lives, while over 900 others have sustained injuries. The aftermath of the earthquake has left over 100 buildings damaged, with reports of landslides and collapsed structures adding to the chaos.

The force of the quake was so immense that it caused a surreal sight—a rooftop swimming pool overflowing and cascading down the side of a building, creating an impromptu waterfall. Footage captured during the earthquake also shows the sheer force as a man inside a pool struggles to maintain balance, the water swaying violently from side to side.

Dramatic footage of the earthquake shows a rooftop pool transformed into a waterfall.

The region of Hualien County, with a population of approximately 300,000, faces immense challenges in assessing the full extent of the damage. Many inhabitants reside in remote coastal or mountain communities, making it difficult for rescue teams to reach them promptly. The precarious situation is exacerbated by the expectation of aftershocks, with 29 aftershocks greater than a magnitude of 4.0 already recorded near the epicenter.

Compounding the crisis are reports of miners trapped in two mines in Hualien, adding urgency to the rescue operations. Furthermore, over 91,000 households are grappling with power cuts, amplifying the difficulties faced by residents in the aftermath of the disaster.

Despite the widespread destruction, medical facilities in Taiwan’s capital, Taipei City, are functioning, albeit damaged. The Municipal Government has confirmed that hospitals are operating normally, providing critical care to the injured.

The international community has responded swiftly to the catastrophe, with the Biden administration monitoring the situation closely and expressing readiness to offer assistance. In the face of adversity, Taiwan is rallying its resources and resilience, demonstrating solidarity and resolve in confronting this natural disaster.

As the dust settles and the extent of the damage becomes clearer, questions arise about the effectiveness of early warning detection systems in mitigating the impact of natural disasters. Despite Taiwan’s investment in advanced seismic technology, including early warning systems designed to provide crucial seconds of alert before an earthquake strikes, many residents were caught off guard by the sudden and violent tremors. Reports indicate that the early warning detection system, while operational, did not reach a significant portion of the population in time to take preventive action

4.7/5 - (12 votes)

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings


A forthcoming feature potentially destined for the Apple Watch, as detailed in a recent patent application, could serve as a lifesaver for swimmers at risk of drowning.

Outlined in the patent is a capability for the Watch to identify “irregular behavior” and automatically trigger a distress call for assistance.

Apple underscores the alarming statistics surrounding drowning, particularly its prevalence among children, as a leading cause of accidental fatalities.

In the United States alone, drowning claims the lives of over 3,500 individuals annually, ranking as the fifth most common form of accidental death. Tragically, a significant portion of these victims are children.

Emphasizing the critical importance of swift intervention during water emergencies, Apple highlights the dire consequences of prolonged submersion without resuscitation, which can result in brain damage and ultimately, drowning.

A Growing Need For Cost-Effective Wearable Solutions

While acknowledging existing underwater camera systems in some swimming pools aimed at detecting distressed swimmers and alerting lifeguards, Apple notes their costliness and unreliability.

Consequently, there’s a pressing need for a simpler, more cost-effective drowning prevention solution suitable for all types of water bodies, including public and private pools, as well as natural settings like lakes and ponds where installing underwater cameras is impractical.

The patent proposes leveraging wearable devices such as the Apple Watch for broader applicability, increased reliability, and the ability to detect various types of emergencies.

Alerting When Swimmers Are In Distress

For instance, if the Watch detects a wearer who is not proficient in swimming entering deeper water, it can promptly dispatch an alert instead of waiting for signs of distress.

These alerts can be transmitted to nearby devices, including those of friends and family, and seamlessly integrate with existing drowning detection and alarm systems to ensure lifeguards are promptly notified.

Apple Watches already boast capabilities to detect and respond to falls, vehicle accidents, and cardiac irregularities. Heartwarming testimonials featured in Apple’s “Dear Apple” video series show individuals whose lives were saved by these functionalities.

As with many patents from Apple, it’s important to note that not all concepts may materialize into actual products. Nonetheless, this innovation stands as a promising addition for potential integration into future watchOS updates.

5/5 - (9 votes)

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