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Sneak Peek of Educational Opportunities Released for Coverings 2023

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Dec. 1, 2022 – ARLINGTON, Va. – Coverings (coverings.com), the preeminent event for North America’s ceramic tile and natural stone industry, released today a sneak peek of featured education for Coverings 2023. A robust lineup of complimentary learning opportunities, including live demonstrations, curated show floor tours, interactive sessions, and partner education, will span all tile and stone industry segments.

Showgoers of Coverings 2023, taking place April 18-21, 2023, at the Orange County Convention Center in Orlando, Florida, can benefit from dozens of educational opportunities focusing on numerous trends and relevant topics. All learning opportunities will focus on Coverings’ core tenets, which include “Sustainability,” “Health & Wellness,” “Outdoor Spaces,” and “Timeless Luxury.”

Coverings 2023 education is being designed to provide attendees with the critical resources and know-how they need to keep current in today’s highly competitive tile and stone marketplace.

Three on-floor education stages for participants to experience the latest innovations in the tile and stone industry will be key features of Coverings 2023. These include the return of the Installation Innovation Stage and Trends & Solutions Stage, and a new 2023 addition of the Fabricator Stage.

Educational sessions will focus on the show’s three strategic learning tracks: “Installation & Fabrication,” “Materials & Trends” and “Workforce & Profits.”

The “Installation & Fabrication” track will help attendees brush up on industry best practices and cutting-edge techniques in the installation and fabrication of tile and stone. Those who attend the “Workforce & Profits” sessions will discover new and successful business practices and tactics to better grow and manage their workforces with practical labor solutions and takeaways for maximizing bottom-line profits. Attendees of the “Materials & Trends” sessions will be provided updates on the latest trends, design inspirations and techniques within the world of tile and stone.

A particularly invaluable session during Coverings 2023, which will be part of the “Sustainability” tenet, is Today’s Leading Sustainability Drivers and Their Impact on the Tile Industry.” Attendees will gain insight into today’s sustainability market and the current conversation around carbon emissions, detailing the need for furthering the demands of environmental transparency, standardized environmental performance and human health optimization pertinent to product ingredients. The session will address how green building products and projects are increasingly scrutinized for embodied carbon, and how companies are further striving toward “carbon neutral” and “net-zero” practices.

Teresa McGrath, chief research officer at Healthy Building Network, will lead “Luxury Vinyl Tile’s Carbon and Toxic Impacts,” one of the featured sessions within the Coverings 2023 “Health & Wellness” theme. McGrath will present the underreported environmental and human health impacts associated with Luxury Vinyl Tile (LVT). The session will include a review of LVT as a subject of concern among health experts and builders, in that, vinyl material introduces harmful toxins – such as volatile organic compounds (VOCs) – into living spaces and the earth over time.

A must-see Coverings 2023 “Outdoor Spaces” tenet session will include “Tile Installation Solutions and Systems for Exterior Projects.” Session attendees will join National Tile Contractor Association (NTCA) trainers and contractor members as they feature case studies on successful installations of porcelain and glass tile as well as natural stone in both outdoor residential and commercial projects. Product trends in varying formats, sizes and thicknesses will be discussed, and new technology and installation systems will be introduced at this informational learning opportunity.  

The “Timeless Luxury” insights during Coverings 2023 will include numerous engaging sessions, including “Understanding How to Market and Sell to Your Wealthiest Prospects.” This educational must-see will provide attendees with the keys to selling to the affluent and analyze the proven methodology of understanding their level of wealth. Showgoers will review the five levels of wealth and examine the behaviors, needs, wants, desires, and fears of each demographic.

The University of Ceramic Tile and Stone, a Coverings 2023 educational partner, will present “How to be a Professional Architectural Sales Rep to Develop ‘Bullet Proof’ Specifications and Get the Order, as a co-located learning opportunity, Monday, April 17, which is the day before the Coverings 2023 show floor opens. Thefocus of this four-hour live classroom training is to teach the fundamentals of being a professional and successful architectural sales representative. This course will explain and dissect the ingredients to developing a “Bulletproof Specification,” which are specifications resistant to value engineering and substitutes. A separate registration and fee are required for this opportunity through advanced reservations on the University of Ceramic Tile and Stone’s website.

Visit the Coverings website for further insight into the strategic learning tracks, key tenets and educational opportunities for Coverings 2023.

Gather more information and register for Coverings 2023 at no cost by visiting coverings.com.

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Coverings’ Social Media:

Facebook: facebook.com/CoveringsShow

Twitter: @Coverings, #Coverings2023

Instagram: instagram.com/CoveringsShow

Vimeo: Watch Coverings videos

LinkedIn: Coverings LinkedIn showcase page

Blog: coverings.com/blog

About Coverings: Coverings is the largest and preeminent ceramic tile and natural stone trade fair and exposition in the United States and North America. It features exhibitors from more than 30 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition and conference, with more than 30 years of successful history, serve as a valuable and complimentary continuing education resource for all segments of the industry, with dozens of educational opportunities throughout the show. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders, real estate developers, as well as journalists, reporters and bloggers who cover the vital tile and stone industry.

Key sponsors of the show are Ceramics of Italy/Confindustria Ceramica, Ceramic Tile Manufacturers Association of Spain (ASCER)/Tile of Spain, Tile Council of North America (TCNA), National Tile Contractors Association (NTCA), and Ceramic Tile Distributors Association (CTDA).

The show is managed by Taffy Event Strategies, LLC.

For more information about attending, sponsoring or exhibiting at Coverings 2023, contact Taffy Event Strategies at 571-313-5801 or [email protected].

5/5 - (1 vote)

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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Pool News

Patent Pending Apple Watch SOS Feature Could Prevent Drownings

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings


A forthcoming feature potentially destined for the Apple Watch, as detailed in a recent patent application, could serve as a lifesaver for swimmers at risk of drowning.

Outlined in the patent is a capability for the Watch to identify “irregular behavior” and automatically trigger a distress call for assistance.

Apple underscores the alarming statistics surrounding drowning, particularly its prevalence among children, as a leading cause of accidental fatalities.

RayPak Avia

In the United States alone, drowning claims the lives of over 3,500 individuals annually, ranking as the fifth most common form of accidental death. Tragically, a significant portion of these victims are children.

Emphasizing the critical importance of swift intervention during water emergencies, Apple highlights the dire consequences of prolonged submersion without resuscitation, which can result in brain damage and ultimately, drowning.

A Growing Need For Cost-Effective Wearable Solutions

While acknowledging existing underwater camera systems in some swimming pools aimed at detecting distressed swimmers and alerting lifeguards, Apple notes their costliness and unreliability.

Consequently, there’s a pressing need for a simpler, more cost-effective drowning prevention solution suitable for all types of water bodies, including public and private pools, as well as natural settings like lakes and ponds where installing underwater cameras is impractical.

The patent proposes leveraging wearable devices such as the Apple Watch for broader applicability, increased reliability, and the ability to detect various types of emergencies.

Alerting When Swimmers Are In Distress

For instance, if the Watch detects a wearer who is not proficient in swimming entering deeper water, it can promptly dispatch an alert instead of waiting for signs of distress.

These alerts can be transmitted to nearby devices, including those of friends and family, and seamlessly integrate with existing drowning detection and alarm systems to ensure lifeguards are promptly notified.

Apple Watches already boast capabilities to detect and respond to falls, vehicle accidents, and cardiac irregularities. Heartwarming testimonials featured in Apple’s “Dear Apple” video series show individuals whose lives were saved by these functionalities.

As with many patents from Apple, it’s important to note that not all concepts may materialize into actual products. Nonetheless, this innovation stands as a promising addition for potential integration into future watchOS updates.

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Safety

Red Cross Releases Lifeguard VR Training Simulator

New Lifeguard VR Training app released by The American Red Cross provides enhanced surveillance and scanning training for lifeguards.

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Red Cross Releases Lifeguard VR Training Simulator

The American Red Cross has been a pioneer in water safety, aquatic science, certification, and instruction since 1914. Annually, its curriculum trains over 300,000 lifeguards, demonstrating its enduring commitment to ensuring the safety of swimmers.

Lifeguard VR Training: A Deeper Dive

Recently, The American Red Cross took a pioneering leap forward with the introduction of their new Virtual Reality (VR) lifeguard training simulator. This groundbreaking technology promises to transform the way lifeguards are trained, particularly in the crucial areas of surveillance and scanning skills, ultimately enhancing their ability to save lives.

At the recent Association of Aquatic Professionals (AOAP) show held in Reno, Pool Magazine had an opportunity to experience firsthand the innovative lifeguard training simulator developed by the American Red Cross in collaboration with Lucid Reality Labs. Chris Whipple, M.Ed., NREMT, a member of the Scientific Advisory Council of the American Red Cross, spoke about the significance of this technological advancement.

Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.
Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.

“The Red Cross, already the gold standard in water safety and drowning prevention, is enhancing lifeguard training for surveillance skills with the Lifeguard VR virtual reality tool,” stated Whipple, who explained how the tool will help provide effective scanning and surveillance skills that will assist them in identifying individuals in distress and help reinforce cognitive skills through immersive training scenarios.

How The Technology Works

Lifeguards can access the Lifeguard VR app, which offers a range of unique scenarios set in realistic aquatic environments, from the Meta Quest app store. The technology is compatible with all Meta Quest VR devices. In each scenario, lifeguards are placed on an elevated stand within their assigned zone and must swiftly identify individuals in need of assistance. By blowing a virtual whistle, they signal their recognition of the distressed person. Scores are calculated based on performance metrics that evaluate scanning and recognition abilities.

“The award-winning Lifeguard VR tool uses the best cutting-edge technology to ensure that lifeguards are at the top of their game, keeping facility patrons safe,” added Whipple.

Lifeguard VR App by The American Red Cross

Tackling Real-World Problems

This VR lifeguard training simulator is designed to replicate real-world scenarios with remarkable accuracy. It incorporates elements such as typical water behaviors, drowning behaviors, and the presence of other patrons or swimmers. Lifeguards are also challenged by obstacles like lane ropes and floating features, mirroring the complexities they face in actual pool environments.

Moreover, the Lifeguard VR app provides valuable performance metrics, allowing trainers to track progress and identify areas for improvement. Heatmap data on scanning patterns, along with quiz and identification metrics, offer valuable insights into lifeguard competency at various stages of training.

Lifeguard Instructors and supervisors can now provide dynamic scenarios set in a realistic pool environment to analyze surveillance and scanning skills, recognition of drowning response, and support first aid skills,” explained Whipple.

What lifeguards see when using the Virtual Reality app

By harnessing the power of virtual reality, the American Red Cross aims to revolutionize lifeguard training, ensuring that lifeguards are better equipped to respond effectively to emergencies. This innovative approach not only enhances learning outcomes but also offers a more engaging and accessible training experience for lifeguards.

As Whipple aptly summarized, “With the new Red Cross Lifeguard VR app, lifeguards can practice and hone their skills taught in the classroom. By immersing users in dynamic, realistic drowning scenarios, lifeguards are able to improve learning outcomes while learning in an engaging, modern, and accessible way.”

In an era where technology continues to reshape industries across the board, the integration of virtual reality into lifeguard training represents a significant step forward in ensuring water safety and drowning prevention. The American Red Cross’s commitment to innovation underscores their dedication to excellence in safeguarding aquatic environments and protecting lives.

Photo Credits: The American Red Cross

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Manufacturer

SRS Distribution Announces Next Phase of Growth by Combining with The Home Depot to Better Serve Professional Customers

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MARCH 28, 2024

SRS Distribution Inc. (“SRS”) announced today that it has entered into a definitive agreement with The Home Depot to be acquired for $18.250 billion. Under the terms of the agreement, SRS Distribution will operate as an independent business unit within The Home Depot, focused on accelerating growth in the Pro market.

Over the past 16 years, the SRS family has become one of the fastest-growing building products distributors in the United States. This proposed transaction will bring together the impressive talent, technology, and capabilities of SRS with The Home Depot’s trusted name and robust platform, expanding SRS’ reach into numerous new product categories and customers.

The proposed acquisition will clear a pathway for accelerated growth with the residential and commercial professional customer by expanding The Home Depot’s Pro capabilities, combining online, retail, and wholesale. The combined platform will open new opportunities for existing suppliers and partners by providing access to SRS’ expert workforce focused on specialty verticals, as well as The Home Depot’s cross-project expertise, product mix, network, and digital assets.

Under the agreement, the SRS senior leadership team will remain with the company to guide its ambitious growth plans. Dan Tinker, President and CEO of SRS, will continue to lead SRS operations under this new structure, reporting to The Home Depot CEO Ted Decker.

“We are proud to be combining with The Home Depot to continue our growth journey with the additional resources and capabilities they will put behind us,” said Dan Tinker, President and CEO of SRS. “We set out to find the optimal strategic outcome for the business, and we strongly believe we have achieved just that. With this combination, the future has never been brighter for our supplier partners, our Pro customers, and our team.”

“SRS’ ability to build leadership positions in each of its trade verticals while generating significant revenue growth is a testament to its strong vision, leadership, culture, and execution,” said Ted Decker, Chair, President, and CEO of The Home Depot. “SRS’ branch network, coupled with The Home Depot’s 2,000+ U.S. stores and distribution centers and comprehensive product offering provides the residential and commercial Pro customer with more fulfillment and service options than ever before. I look forward to welcoming Dan and the entire SRS team to The Home Depot and capturing the exciting opportunity ahead.”

SRS Distribution currently has two private equity investors: Berkshire Partners LLC. (since 2013) and Leonard Green & Partners L.P. (since 2018). “Over the past 16 years, SRS Distribution has successfully grown its business while delivering tremendous shareholder value to its investors and, more uniquely, to
its employees,” said Jon Seiffer, Senior Partner at Leonard Green. “This next chapter with The Home Depot is a logical step in SRS’ evolution and will mutually benefit both companies’ growth prospects for the benefit of all employees, customers, and suppliers,” said Josh Lutzker, Managing Director at Berkshire Partners.

The transaction is expected to close by the end of fiscal 2024 and is subject to regulatory approvals and other customary closing conditions. Jefferies LLC. is acting as lead financial advisor, and Goldman Sachs is also acting as financial advisor to SRS on this transaction.

About SRS Distribution

Founded in 2008 and headquartered in McKinney, Texas, SRS Distribution has grown to become one of the fastest-growing building products distributors in the United States. Since the Company’s inception, it has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. SRS Distribution currently operates under a family of distinct local brands encompassing more than 760 locations across 47 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P. and Berkshire Partners LLC. For more information, visit www.srsdistribution.com.

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