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BridgeUSA Program Resolution Receives Strong Industry Support

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(Washington, DC) – Over 400 organizations, including the Pool & Hot Tub Alliance, the American Hotel and Lodging Association, the IAAPA – the global association for the attractions industry, FMI – the Food Industry Association, the U.S. Chamber of Commerce, and the U.S. Travel Association, support the resolution introduced last week by Reps. Blake Moore (R-UT), Annie Kuster (D-NH), and Chris Pappas (D-NH). This House resolution reaffirms bipartisan Congressional support of the U.S. Department of State BridgeUSA programs—formerly the Exchange Visitor J-1 Visa Program—and confirms that these programs are vital to the economy and national interests of the United States.


“The aquatics industry truly appreciates Representatives Moore, Kuster, and Pappas for recognizing the value of exchange visitors to our nation,” said Sabeena Hickman, CAE, President and CEO of the Pool & Hot Tub Alliance. “Pools and other aquatic venues provide fun and safe places for families to enjoy. The Summer Work Travel participants who work as lifeguards not only acquire valuable surveillance and rescue skills, but also fill an important role within the industry and the larger community. These lifeguards work side by side with American families in their shared mission of protecting the safety of swimmers. Their brief time in the U.S. provides a deep, daily encounter with Americans and American culture.”

“The BridgeUSA program provides exchange students from around the world the opportunity to experience and learn about the people and culture of the United States,” said Jakob Wahl, President and CEO of IAAPA. “The program enables the exchange visitors to work temporary seasonal jobs to help offset the costs associated with these cultural experiences, broadening the economic diversity of the program participants. As an added value, the exchange visitors provide a small but valuable supplement to the workforce of many seasonal IAAPA members around the country that simply can’t operate at full capacity without them. The exchange visitors are helping staff the business while adding diversity to their teams to enhance the guest experience.”

“FMI – the Food Industry Association appreciates the leadership of Congressman Moore, Congresswoman Kuster, and Congressman Pappas in reaffirming the importance of the U.S. Department of State BridgeUSA programs through their bipartisan resolution,” said Jennifer Hatcher, Chief Public Policy Officer with FMI. “FMI members who run supermarkets in resort communities across the country know firsthand the important role of the international work/travel students and the value they provide to our businesses as well as the cultural and educational experiences we are able to provide them through the program.”

“The U.S. Chamber of Commerce commends Representatives Moore, Kuster, and Pappas for reintroducing their resolution expressing congressional support for the State Department’s BridgeUSA programs,” said Jon Baselice, Vice President, Immigration Policy for the U.S. Chamber of Commerce. “Summer Work Travel program participants help meet the critical workforce needs for many seasonal businesses across the country that would struggle to operate without them. More importantly, the cultural exchanges created by these opportunities serve as a critical soft power tool for our nation. These experiences create lifelong people-to-people connections between Americans and the international students that participate in these programs, which increases mutual understanding among our nations and helps serve our national security interests.”

“The American Hotel & Lodging Association commends Representatives Moore, Kuster, and Pappas for reintroducing their bipartisan resolution in support of the State Department’s BridegUSA programs. Americans are planning more hotel stays and vacations this summer than they did in the summer of 2022, and that is great news for the lodging industry and its employees,” says Chip Rogers, President & CEO of the American Hotel & Lodging Association. “The hotel industry thrives because our employees are as global as our guests. We have always been a major employer of immigrants, and we also rely on vital legal guest worker and visitor programs like BridgeUSA to augment our workforce.”

The BridgeUSA programs were created alongside the Peace Corps and U.S. Agency for International Development during the Cold War to promote the diplomatic and foreign affairs goals of the United States, which the State Department still advances in administering BridgeUSA as federal cultural exchange programs. The programs make travel to the United States possible for a broad and diverse group of approximately 300,000 international students and young people from 200 countries and territories each year.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with more than 3,600 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

About the American Hotel & Lodging Association

The American Hotel & Lodging Association (AHLA) is the largest hotel association in America, representing more than 30,000 members from all segments of the industry nationwide – including iconic global brands, 80% of all franchised hotels, and the 16 largest hotel companies in the U.S. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and workforce development programs to move the industry forward. Learn more at ahla.com.

 
About FMI – The Food Industry Association

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier, and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain—from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services—to amplify the collective work of the industry. Learn more at www.FMI.org.

About IAAPA

IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world. Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers. The association’s global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org or connect through IAAPA’s social media channels: @IAAPAHQ #IAAPA

About the U.S. Chamber of Commerce

The U.S. Chamber of Commerce is the world’s largest business organization representing companies of all sizes across every sector of the economy. Their members range from the small businesses and local chambers of commerce that line the Main Streets of America to leading industry associations and large corporations. They all share one thing: They count on the U.S. Chamber to be their voice in Washington, across the country, and around the world. For more than 100 years, the U.S. Chamber has advocated for pro-business policies that help businesses support jobs and grow our economy. Visit uschamber.com.

About U.S. Travel Association

U.S. Travel Association is the national, non-profit organization representing all components of the U.S. travel industry—a key contributor to America’s economic success. Our mission is to increase travel to and within the United States, and in doing so, fuel our nation’s economy and future growth. Learn more at ustravel.org.

5/5 - (1 vote)

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings


A forthcoming feature potentially destined for the Apple Watch, as detailed in a recent patent application, could serve as a lifesaver for swimmers at risk of drowning.

Outlined in the patent is a capability for the Watch to identify “irregular behavior” and automatically trigger a distress call for assistance.

Apple underscores the alarming statistics surrounding drowning, particularly its prevalence among children, as a leading cause of accidental fatalities.

In the United States alone, drowning claims the lives of over 3,500 individuals annually, ranking as the fifth most common form of accidental death. Tragically, a significant portion of these victims are children.

Emphasizing the critical importance of swift intervention during water emergencies, Apple highlights the dire consequences of prolonged submersion without resuscitation, which can result in brain damage and ultimately, drowning.

A Growing Need For Cost-Effective Wearable Solutions

While acknowledging existing underwater camera systems in some swimming pools aimed at detecting distressed swimmers and alerting lifeguards, Apple notes their costliness and unreliability.

Consequently, there’s a pressing need for a simpler, more cost-effective drowning prevention solution suitable for all types of water bodies, including public and private pools, as well as natural settings like lakes and ponds where installing underwater cameras is impractical.

The patent proposes leveraging wearable devices such as the Apple Watch for broader applicability, increased reliability, and the ability to detect various types of emergencies.

Alerting When Swimmers Are In Distress

For instance, if the Watch detects a wearer who is not proficient in swimming entering deeper water, it can promptly dispatch an alert instead of waiting for signs of distress.

These alerts can be transmitted to nearby devices, including those of friends and family, and seamlessly integrate with existing drowning detection and alarm systems to ensure lifeguards are promptly notified.

Apple Watches already boast capabilities to detect and respond to falls, vehicle accidents, and cardiac irregularities. Heartwarming testimonials featured in Apple’s “Dear Apple” video series show individuals whose lives were saved by these functionalities.

As with many patents from Apple, it’s important to note that not all concepts may materialize into actual products. Nonetheless, this innovation stands as a promising addition for potential integration into future watchOS updates.

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Safety

Red Cross Releases Lifeguard VR Training Simulator

New Lifeguard VR Training app released by The American Red Cross provides enhanced surveillance and scanning training for lifeguards.

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Red Cross Releases Lifeguard VR Training Simulator

The American Red Cross has been a pioneer in water safety, aquatic science, certification, and instruction since 1914. Annually, its curriculum trains over 300,000 lifeguards, demonstrating its enduring commitment to ensuring the safety of swimmers.

Lifeguard VR Training: A Deeper Dive

Recently, The American Red Cross took a pioneering leap forward with the introduction of their new Virtual Reality (VR) lifeguard training simulator. This groundbreaking technology promises to transform the way lifeguards are trained, particularly in the crucial areas of surveillance and scanning skills, ultimately enhancing their ability to save lives.

At the recent Association of Aquatic Professionals (AOAP) show held in Reno, Pool Magazine had an opportunity to experience firsthand the innovative lifeguard training simulator developed by the American Red Cross in collaboration with Lucid Reality Labs. Chris Whipple, M.Ed., NREMT, a member of the Scientific Advisory Council of the American Red Cross, spoke about the significance of this technological advancement.

Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.
Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.

“The Red Cross, already the gold standard in water safety and drowning prevention, is enhancing lifeguard training for surveillance skills with the Lifeguard VR virtual reality tool,” stated Whipple, who explained how the tool will help provide effective scanning and surveillance skills that will assist them in identifying individuals in distress and help reinforce cognitive skills through immersive training scenarios.

How The Technology Works

Lifeguards can access the Lifeguard VR app, which offers a range of unique scenarios set in realistic aquatic environments, from the Meta Quest app store. The technology is compatible with all Meta Quest VR devices. In each scenario, lifeguards are placed on an elevated stand within their assigned zone and must swiftly identify individuals in need of assistance. By blowing a virtual whistle, they signal their recognition of the distressed person. Scores are calculated based on performance metrics that evaluate scanning and recognition abilities.

“The award-winning Lifeguard VR tool uses the best cutting-edge technology to ensure that lifeguards are at the top of their game, keeping facility patrons safe,” added Whipple.

Lifeguard VR App by The American Red Cross

Tackling Real-World Problems

This VR lifeguard training simulator is designed to replicate real-world scenarios with remarkable accuracy. It incorporates elements such as typical water behaviors, drowning behaviors, and the presence of other patrons or swimmers. Lifeguards are also challenged by obstacles like lane ropes and floating features, mirroring the complexities they face in actual pool environments.

Moreover, the Lifeguard VR app provides valuable performance metrics, allowing trainers to track progress and identify areas for improvement. Heatmap data on scanning patterns, along with quiz and identification metrics, offer valuable insights into lifeguard competency at various stages of training.

Lifeguard Instructors and supervisors can now provide dynamic scenarios set in a realistic pool environment to analyze surveillance and scanning skills, recognition of drowning response, and support first aid skills,” explained Whipple.

What lifeguards see when using the Virtual Reality app

By harnessing the power of virtual reality, the American Red Cross aims to revolutionize lifeguard training, ensuring that lifeguards are better equipped to respond effectively to emergencies. This innovative approach not only enhances learning outcomes but also offers a more engaging and accessible training experience for lifeguards.

As Whipple aptly summarized, “With the new Red Cross Lifeguard VR app, lifeguards can practice and hone their skills taught in the classroom. By immersing users in dynamic, realistic drowning scenarios, lifeguards are able to improve learning outcomes while learning in an engaging, modern, and accessible way.”

In an era where technology continues to reshape industries across the board, the integration of virtual reality into lifeguard training represents a significant step forward in ensuring water safety and drowning prevention. The American Red Cross’s commitment to innovation underscores their dedication to excellence in safeguarding aquatic environments and protecting lives.

Photo Credits: The American Red Cross

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Manufacturer

SRS Distribution Announces Next Phase of Growth by Combining with The Home Depot to Better Serve Professional Customers

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MARCH 28, 2024

SRS Distribution Inc. (“SRS”) announced today that it has entered into a definitive agreement with The Home Depot to be acquired for $18.250 billion. Under the terms of the agreement, SRS Distribution will operate as an independent business unit within The Home Depot, focused on accelerating growth in the Pro market.

Over the past 16 years, the SRS family has become one of the fastest-growing building products distributors in the United States. This proposed transaction will bring together the impressive talent, technology, and capabilities of SRS with The Home Depot’s trusted name and robust platform, expanding SRS’ reach into numerous new product categories and customers.

The proposed acquisition will clear a pathway for accelerated growth with the residential and commercial professional customer by expanding The Home Depot’s Pro capabilities, combining online, retail, and wholesale. The combined platform will open new opportunities for existing suppliers and partners by providing access to SRS’ expert workforce focused on specialty verticals, as well as The Home Depot’s cross-project expertise, product mix, network, and digital assets.

Under the agreement, the SRS senior leadership team will remain with the company to guide its ambitious growth plans. Dan Tinker, President and CEO of SRS, will continue to lead SRS operations under this new structure, reporting to The Home Depot CEO Ted Decker.

“We are proud to be combining with The Home Depot to continue our growth journey with the additional resources and capabilities they will put behind us,” said Dan Tinker, President and CEO of SRS. “We set out to find the optimal strategic outcome for the business, and we strongly believe we have achieved just that. With this combination, the future has never been brighter for our supplier partners, our Pro customers, and our team.”

“SRS’ ability to build leadership positions in each of its trade verticals while generating significant revenue growth is a testament to its strong vision, leadership, culture, and execution,” said Ted Decker, Chair, President, and CEO of The Home Depot. “SRS’ branch network, coupled with The Home Depot’s 2,000+ U.S. stores and distribution centers and comprehensive product offering provides the residential and commercial Pro customer with more fulfillment and service options than ever before. I look forward to welcoming Dan and the entire SRS team to The Home Depot and capturing the exciting opportunity ahead.”

SRS Distribution currently has two private equity investors: Berkshire Partners LLC. (since 2013) and Leonard Green & Partners L.P. (since 2018). “Over the past 16 years, SRS Distribution has successfully grown its business while delivering tremendous shareholder value to its investors and, more uniquely, to
its employees,” said Jon Seiffer, Senior Partner at Leonard Green. “This next chapter with The Home Depot is a logical step in SRS’ evolution and will mutually benefit both companies’ growth prospects for the benefit of all employees, customers, and suppliers,” said Josh Lutzker, Managing Director at Berkshire Partners.

The transaction is expected to close by the end of fiscal 2024 and is subject to regulatory approvals and other customary closing conditions. Jefferies LLC. is acting as lead financial advisor, and Goldman Sachs is also acting as financial advisor to SRS on this transaction.

About SRS Distribution

Founded in 2008 and headquartered in McKinney, Texas, SRS Distribution has grown to become one of the fastest-growing building products distributors in the United States. Since the Company’s inception, it has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. SRS Distribution currently operates under a family of distinct local brands encompassing more than 760 locations across 47 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P. and Berkshire Partners LLC. For more information, visit www.srsdistribution.com.

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