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Coverings 2023 Special Programming and Activations Announced

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Coverings Tile and Stone Tradeshow

January 17, 2023 – ARLINGTON, Va. – Coverings (coverings.com), North America’s largest international tile and stone exhibition and conference, has announced an extensive lineup of new and returning activations for Coverings 2023, which will take place April 18-21, 2023, at the Orange County Convention Center in Orlando, Florida. Coverings 2023 will include four action-packed days of breathtaking tile displays; valuable insights and connections; and state-of-the-art innovations in products, techniques and business practices for the tile and stone industry as well as the design industry.

Attendees of Coverings 2023 will be able to explore more than 400,000 square feet of exhibit space with numerous global pavilions hosted by the world’s leading tile associations and product manufacturers. Coverings 2023 will host exhibitors from more than 30 countries, displaying the most sought-after tile, stone, tools, equipment, machinery, and other resources. Over 20,000 attendees from all segments of the industry will be able to connect with exhibitors to explore and discover new and trending products onsite at the most preeminent tile and stone industry marketplace in North America.

“Coverings is expanding its 2023 show to include an even broader range of special programs, beneficial resources and experiential activations than in the past,” said Jennifer Hoff, CEO of Taffy Event Strategies, the event management company for Coverings. “New, stimulating programming and partnerships, show floor tours, live installations in the Coverings Lounge, growth and networking opportunities, programs for fabricators, and many other activations will contribute to a curated Coverings experience for distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders, and all segments of the industry.”

The Coverings Lounge at this year’s show will provide a centrally located and comfortable space for attendees to gain professional knowledge, network with peers, hear from industry leaders, and attend happy hours featuring valuable prize giveaways. The four key tenets of Coverings 2023 – “Health & Wellness,” “Sustainability,” “Outdoor Spaces,” and “Timeless Luxury” – will be focal points of the Coverings Lounge. Each tenet will be highlighted through live demonstrations, displays, relevant market trends, and numerous hands-on activities to provide showgoers with custom, memorable experiences that highlight the innumerable benefits and uses of tile and stone.

The “Health & Wellness” tenet will be promoted in the Coverings Lounge through short mindfulness workshops led by Gianna Vallefuoco, an artist, National Tile Contractors Association (NTCA) Five Star contractor and mindfulness teacher with Vallefuoco Contractors, LLC. These sessions will be appropriate for all attendees, including meditators and non-meditators alike, teaching participants how to better deal with stress on the job site, discover how breathing can help deescalate heated moments and learn how to use a growth-focused mindset to overcome obstacles.

The Coverings 2023 “Sustainability” tenet will be highlighted, in part, by the return of the Sustainability Wall, which will be on display in the Coverings Lounge to showcase the environmentally friendly properties of ceramic tile. This popular show floor feature will be updated from the Coverings 2022 edition to educate attendees on the countless sustainable benefits of ceramic tile and tile’s advantages compared to other surface materials.

D.W. Sanders Tile & Stone Contacting will be working alongside Coverings to underscore the “Outdoor Spaces” tenet in the Coverings Lounge. Woody Sanders and his team will showcase a raised pedestal system by dismantling and rebuilding it each day, so attendees can see and learn how the advantageous system works. Pavers for this project have been donated by Atlas Concorde.

The “Outdoor Spaces” theme will be further showcased in the Coverings Lounge through an outdoor seating area, featuring biophilia walls with comfortable chairs to provide a relaxing, conversational environment for networking, while also taking in the essence of tile’s seamless integration in outdoor settings among plant material and outdoor furnishings.

The “Timeless Luxury” tenet will be featured in the Coverings Lounge to highlight the ways in which tile is a premium offering with impeccable quality that delivers emblematic and experiential value in addition to functionality. Exhibitors from Ceramics of Italy, Tile Council of North America (TCNA) and Tile of Spain will display beautiful and luxurious tile installations that will be used as the wine and beer bars during the happy hour events. Photography of luxurious projects will also be displayed on a large screen in the Coverings Lounge to showcase this significant market trend.

The Coverings Lounge will also be the center for complimentary Contractor Tours and theCoverings 2023 Rock Star Awards.Emerging, young professionals will be honored at the 2023 Rock Star Awards Ceremony and Reception, April 18 from 4-5 p.m.

Happy hours will return as a much-anticipated favorite among showgoers at the event. This beloved Coverings feature will occur in the Coverings Lounge April 18, 19 and 20, starting at 4 p.m. Cold drinks and valuable giveaways from TCNA and NTCA member companies will be available to those present, offering attendees a fun way to interact and wrap up their show days.

On display in the Coverings Lounge will be “Wally the Gator,” a 6’ x 4’ Florida gator-themed mosaic tile project designed, built and installed by the tile artisan team of Lee Callewaert of Dragonfly Tile and Stone Works and Joshua Nordstrom of Tierra Tile. This awe-inspiring tile art was created live and streamed during Coverings 2021 and is making a first-time appearance in Orlando, Florida, for Coverings 2023.

New to Coverings 2023 is the Distributor Lounge, sponsored by the Ceramic Tile Distributors Association (CTDA). This new addition to Coverings will provide a quiet place to meet near the show floor for tile, stone and flooring distributors. Light refreshments and snacks will be served in the lounge, which is conveniently located at the top of the South Hall escalators in room S222 (also called the Destination Lounge). 

The Coverings 2023 show floor will also include a special display that will be of particular interest to architect and design attendees known as the Art Tile Village. The Art Tile Village, located next to the Coverings Lounge in the TCNA Pavilion, will include a range of aesthetically pleasing tile art designed by local and regional tile experts. This space will be dedicated to artisans who keep old-world traditions alive by crafting handmade art and specialty tiles.

Attendees visiting the Art Tile Village will find one-of-a-kind decorative tiles and accents that can give any project a distinctive and unique touch. Several interactive demonstrations about pre-mounting techniques, forming, decorating/glazing, and hand painting will be featured in the area so attendees can learn more about the craft.

The Podcast Studio,acclaimed by many Coverings attendees, is expected to be an extremely popular feature at Coverings 2023. The studio, located in the South Hall Lobby, will offer established podcasters across the tile, stone and construction industries a unique opportunity to record episodes during Coverings 2023. Showgoers, no matter their interest or favorite genre, can stop by the studio to listen in as podcasters record new episodes for their respective shows.

A roundup of Show Floor Tours will help attendees maximize their time and experience during Coverings 2023. The much-lauded Contractor Tours will make a return at Coverings 2023, providing tourgoers with opportunities to join NTCA for guided show floor explorations of the latest tools, equipment and allied products for contractors, installers, retailers, distributors, and specifiers. The tours will kick off each day at 11 a.m., between April 18-20.

Those interested in attending the Coverings Contractor Tours are recommended to sign-up at no cost in the Coverings Lounge early; tours will start and conclude in the Coverings Lounge each day and will be offered on a first-come, first-served basis. Attendees can also see a live demonstration of the raised pedestal system being installed and experience a live Q&A session in the lounge following the tours daily.

Various must-see Trends Tours will be offered at Coverings 2023 to allow attendees to see and experience relevant exhibitorsand stunning product displays based on specific areas of interest or expertise. The trends tours will cover the show’s aforementioned tenets.

A special tour, entitled “Trends Tour: Sustainability,” taking place April 19, 2:30-3:30 p.m., will provide attendees with the opportunity to explore and discover the latest in sustainable products in the tile and stone industry and uncover exceptional insights regarding new trends and solutions for green building. Participants will compare current tile trends for sustainability; examine the sustainable benefits of tile; discuss the life cycle and carbon footprint of tile compared to other project materials; and review available environmental certifications, standards and technical performance requirements for tile and installation materials.

Another tour taking place at Coverings 2023 will be the “Trends Tour: Health & Wellness,” April 20, 2-3 p.m. Followers of this tour will join their colleagues and peers on the show floor to examine all things current in the tile and stone industry regarding health and wellness. Attendees will gain a deeper understanding of the many health and wellness benefits of tile by comparing, viewing and discussing new design-build trends and solutions for health and hygiene.

Those participating in the “Trends Tour: Luxury in Practice,” April 18, 2:30-3:30 p.m., will discover the latest luxurious tile and stone trends, learning about new products and opportunities to deliver the beauty and luxury demanded by clientele. This can’t-miss tour will teach participants how companies leverage pillars of luxury to elevate their brands, how to identify these different pillars of luxury and how such pillars separate brands from the competition. Attendees will also examine brands that use provenance to grow their revenue and explore businesses that leverage time-honored traditions to solidify their brands as luxury.

Another curated tour will be the “Trends Tour: Outdoor Spaces,” April 20, 3-4 p.m. This guided excursion will lead attendees throughout the show floor, highlighting products that create beautiful and durable spaces that expand living beyond the indoors. Those on the tour will be able to identify global color and architectural trends for outdoor living spaces; review technical performance requirements of tile best suited for exterior projects; contrast different tile and installation products and their uses for outdoor spaces; and compare current tile trends for exterior applications by viewing a wide range of tile examples.

During the “Fabricator Trends Tour: New and Innovative Products from the Marketplace,” April 18, 2:30-3:30 p.m., fabricators following along will learn how to best evaluate stone products and machinery on the show floor and how to ask focused questions to get the answers they need to ensure the products or machines perform as anticipated. The tour is also designed to guide fabricators in discovering new, innovative products; help them understand the role of long-term planning in relation to new product selection and implementation; and teach them how to calculate the return on investment of new tooling or equipment additions for facilities.

Coverings is adding to its slate of exciting, new activations with the new “Tour: Building Your Installation Truck,” April 19, 2:30-3:30 p.m., during which attendees will learn about the tools and technology that make installers’ lives easier on the road. Tour followers will attain a checklist and templates that will ensure their preparation for any installation challenge they may face. This custom-crafted tour will provide participants with the tools they need for a proper installation truck and teach them about new technology and programs to help stock their trucks.

Coverings is enhancing its popular lineup of interactive Stages for 2023 to feature all the latest and most important updates from tile and stone industry leaders. Trends, solutions, live “how-to” classes, and other relevant content will be available on three stages throughout the show floor, offering attendees the latest innovations in products, techniques and business processes for the tile and stone industry.

The Installation Innovation Stage will headline live demonstrations, allowing showgoers to precisely see how to install a wide variety of new products and learn techniques to ensure highly successful tile and stone installations. Visitors can check out the Installation Innovation Stage each show day to hear from pros about new materials, industry standards, methods, and best practices for delivering superior tile installation. Demonstrations will be delivered by NTCA and TCNA members.

The Fabricator Stage, a new 2023 stage addition, will enable attendees to gain insights from experts in the stone and fabrication industry through short and engaging presentations and demonstrations. Programming provided in conjunction with the International Surface Fabricators Association (ISFA) and Rockheads Group, two Coverings 2023 partners, will focus on the most relevant topics for tile and stone fabricators, supplying information and ideas needed to move attendees’ businesses forward and complete their next projects.

The Trends & Solutions Stage will return to Coverings for its second year to highlight everything at the forefront of the tile and stone industry. This stage will feature short presentations from those launching new services, providing business solutions or showcasing new product trends. Visitors to this stage will hear from exhibitors and industry professionals as they offer a deep dive into the latest product trends, innovations and solutions.

Attendees will also have a chance to face off by participating in interactive Fabricator and Contractor Challenges. These challenges require attendees to visit all the exhibitors in a designated area of the show floor, answer a question, get their cards stamped, and submit their completed cards in each challenge’s respective bin for a chance to win $2,500.

An extensive lineup of educational sessions will be offered during Coverings 2023 and span three tracks: “Installation & Fabrication,” “Materials & Trends,” and “Workforce & Profits.” All educational content is being planned to provide attendees with information, knowledge, techniques, and skills, enabling them to position ceramic tile and stone as the material of choice over other materials.

Visit the Coverings website for more information about the lounges, stages, tours, educational sessions, and other special programs at Coverings 2023. Register to attend Coverings 2023 at no cost by visiting coverings.com.

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Coverings’ Social Media:

Facebook: facebook.com/CoveringsShow

Twitter: @Coverings, #Coverings2023

Instagram: instagram.com/CoveringsShow

Vimeo: Watch Coverings videos

LinkedIn: Coverings LinkedIn showcase page

Blog: coverings.com/blog

About Coverings: Coverings is the largest and preeminent ceramic tile and natural stone trade fair and exposition in the United States and North America. It features exhibitors from more than 30 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition and conference, with more than 30 years of successful history, serve as a valuable and complimentary continuing education resource for all segments of the industry, with dozens of educational opportunities throughout the show. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders, real estate developers, as well as journalists, reporters and bloggers who cover the vital tile and stone industry.

Key sponsors of the show are Ceramics of Italy/Confindustria Ceramica, Ceramic Tile Manufacturers Association of Spain (ASCER)/Tile of Spain, Tile Council of North America (TCNA), National Tile Contractors Association (NTCA), and Ceramic Tile Distributors Association (CTDA).

The show is managed by Taffy Event Strategies.

For more information about attending, sponsoring or exhibiting at Coverings 2023, contact Taffy Event Strategies at 571-313-5801 or [email protected].

For press registration, photos, content, and interviews, contact Eberly & Collard Public Relations at 404-574-2900 or the email addresses at the top of this release.

5/5 - (1 vote)

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings

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Patent Pending Apple Watch SOS Feature Could Prevent Drownings


A forthcoming feature potentially destined for the Apple Watch, as detailed in a recent patent application, could serve as a lifesaver for swimmers at risk of drowning.

Outlined in the patent is a capability for the Watch to identify “irregular behavior” and automatically trigger a distress call for assistance.

Apple underscores the alarming statistics surrounding drowning, particularly its prevalence among children, as a leading cause of accidental fatalities.

In the United States alone, drowning claims the lives of over 3,500 individuals annually, ranking as the fifth most common form of accidental death. Tragically, a significant portion of these victims are children.

Emphasizing the critical importance of swift intervention during water emergencies, Apple highlights the dire consequences of prolonged submersion without resuscitation, which can result in brain damage and ultimately, drowning.

A Growing Need For Cost-Effective Wearable Solutions

While acknowledging existing underwater camera systems in some swimming pools aimed at detecting distressed swimmers and alerting lifeguards, Apple notes their costliness and unreliability.

Consequently, there’s a pressing need for a simpler, more cost-effective drowning prevention solution suitable for all types of water bodies, including public and private pools, as well as natural settings like lakes and ponds where installing underwater cameras is impractical.

The patent proposes leveraging wearable devices such as the Apple Watch for broader applicability, increased reliability, and the ability to detect various types of emergencies.

Alerting When Swimmers Are In Distress

For instance, if the Watch detects a wearer who is not proficient in swimming entering deeper water, it can promptly dispatch an alert instead of waiting for signs of distress.

These alerts can be transmitted to nearby devices, including those of friends and family, and seamlessly integrate with existing drowning detection and alarm systems to ensure lifeguards are promptly notified.

Apple Watches already boast capabilities to detect and respond to falls, vehicle accidents, and cardiac irregularities. Heartwarming testimonials featured in Apple’s “Dear Apple” video series show individuals whose lives were saved by these functionalities.

As with many patents from Apple, it’s important to note that not all concepts may materialize into actual products. Nonetheless, this innovation stands as a promising addition for potential integration into future watchOS updates.

5/5 - (9 votes)

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Safety

Red Cross Releases Lifeguard VR Training Simulator

New Lifeguard VR Training app released by The American Red Cross provides enhanced surveillance and scanning training for lifeguards.

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Red Cross Releases Lifeguard VR Training Simulator

The American Red Cross has been a pioneer in water safety, aquatic science, certification, and instruction since 1914. Annually, its curriculum trains over 300,000 lifeguards, demonstrating its enduring commitment to ensuring the safety of swimmers.

Lifeguard VR Training: A Deeper Dive

Recently, The American Red Cross took a pioneering leap forward with the introduction of their new Virtual Reality (VR) lifeguard training simulator. This groundbreaking technology promises to transform the way lifeguards are trained, particularly in the crucial areas of surveillance and scanning skills, ultimately enhancing their ability to save lives.

At the recent Association of Aquatic Professionals (AOAP) show held in Reno, Pool Magazine had an opportunity to experience firsthand the innovative lifeguard training simulator developed by the American Red Cross in collaboration with Lucid Reality Labs. Chris Whipple, M.Ed., NREMT, a member of the Scientific Advisory Council of the American Red Cross, spoke about the significance of this technological advancement.

Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.
Julie Hamlin of Pool Magazine got to try Lifeguard VR Training firsthand.

“The Red Cross, already the gold standard in water safety and drowning prevention, is enhancing lifeguard training for surveillance skills with the Lifeguard VR virtual reality tool,” stated Whipple, who explained how the tool will help provide effective scanning and surveillance skills that will assist them in identifying individuals in distress and help reinforce cognitive skills through immersive training scenarios.

How The Technology Works

Lifeguards can access the Lifeguard VR app, which offers a range of unique scenarios set in realistic aquatic environments, from the Meta Quest app store. The technology is compatible with all Meta Quest VR devices. In each scenario, lifeguards are placed on an elevated stand within their assigned zone and must swiftly identify individuals in need of assistance. By blowing a virtual whistle, they signal their recognition of the distressed person. Scores are calculated based on performance metrics that evaluate scanning and recognition abilities.

“The award-winning Lifeguard VR tool uses the best cutting-edge technology to ensure that lifeguards are at the top of their game, keeping facility patrons safe,” added Whipple.

Lifeguard VR App by The American Red Cross

Tackling Real-World Problems

This VR lifeguard training simulator is designed to replicate real-world scenarios with remarkable accuracy. It incorporates elements such as typical water behaviors, drowning behaviors, and the presence of other patrons or swimmers. Lifeguards are also challenged by obstacles like lane ropes and floating features, mirroring the complexities they face in actual pool environments.

Moreover, the Lifeguard VR app provides valuable performance metrics, allowing trainers to track progress and identify areas for improvement. Heatmap data on scanning patterns, along with quiz and identification metrics, offer valuable insights into lifeguard competency at various stages of training.

Lifeguard Instructors and supervisors can now provide dynamic scenarios set in a realistic pool environment to analyze surveillance and scanning skills, recognition of drowning response, and support first aid skills,” explained Whipple.

What lifeguards see when using the Virtual Reality app

By harnessing the power of virtual reality, the American Red Cross aims to revolutionize lifeguard training, ensuring that lifeguards are better equipped to respond effectively to emergencies. This innovative approach not only enhances learning outcomes but also offers a more engaging and accessible training experience for lifeguards.

As Whipple aptly summarized, “With the new Red Cross Lifeguard VR app, lifeguards can practice and hone their skills taught in the classroom. By immersing users in dynamic, realistic drowning scenarios, lifeguards are able to improve learning outcomes while learning in an engaging, modern, and accessible way.”

In an era where technology continues to reshape industries across the board, the integration of virtual reality into lifeguard training represents a significant step forward in ensuring water safety and drowning prevention. The American Red Cross’s commitment to innovation underscores their dedication to excellence in safeguarding aquatic environments and protecting lives.

Photo Credits: The American Red Cross

5/5 - (13 votes)

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Manufacturer

SRS Distribution Announces Next Phase of Growth by Combining with The Home Depot to Better Serve Professional Customers

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SRS LOGO
MARCH 28, 2024

SRS Distribution Inc. (“SRS”) announced today that it has entered into a definitive agreement with The Home Depot to be acquired for $18.250 billion. Under the terms of the agreement, SRS Distribution will operate as an independent business unit within The Home Depot, focused on accelerating growth in the Pro market.

Over the past 16 years, the SRS family has become one of the fastest-growing building products distributors in the United States. This proposed transaction will bring together the impressive talent, technology, and capabilities of SRS with The Home Depot’s trusted name and robust platform, expanding SRS’ reach into numerous new product categories and customers.

The proposed acquisition will clear a pathway for accelerated growth with the residential and commercial professional customer by expanding The Home Depot’s Pro capabilities, combining online, retail, and wholesale. The combined platform will open new opportunities for existing suppliers and partners by providing access to SRS’ expert workforce focused on specialty verticals, as well as The Home Depot’s cross-project expertise, product mix, network, and digital assets.

Under the agreement, the SRS senior leadership team will remain with the company to guide its ambitious growth plans. Dan Tinker, President and CEO of SRS, will continue to lead SRS operations under this new structure, reporting to The Home Depot CEO Ted Decker.

“We are proud to be combining with The Home Depot to continue our growth journey with the additional resources and capabilities they will put behind us,” said Dan Tinker, President and CEO of SRS. “We set out to find the optimal strategic outcome for the business, and we strongly believe we have achieved just that. With this combination, the future has never been brighter for our supplier partners, our Pro customers, and our team.”

“SRS’ ability to build leadership positions in each of its trade verticals while generating significant revenue growth is a testament to its strong vision, leadership, culture, and execution,” said Ted Decker, Chair, President, and CEO of The Home Depot. “SRS’ branch network, coupled with The Home Depot’s 2,000+ U.S. stores and distribution centers and comprehensive product offering provides the residential and commercial Pro customer with more fulfillment and service options than ever before. I look forward to welcoming Dan and the entire SRS team to The Home Depot and capturing the exciting opportunity ahead.”

SRS Distribution currently has two private equity investors: Berkshire Partners LLC. (since 2013) and Leonard Green & Partners L.P. (since 2018). “Over the past 16 years, SRS Distribution has successfully grown its business while delivering tremendous shareholder value to its investors and, more uniquely, to
its employees,” said Jon Seiffer, Senior Partner at Leonard Green. “This next chapter with The Home Depot is a logical step in SRS’ evolution and will mutually benefit both companies’ growth prospects for the benefit of all employees, customers, and suppliers,” said Josh Lutzker, Managing Director at Berkshire Partners.

The transaction is expected to close by the end of fiscal 2024 and is subject to regulatory approvals and other customary closing conditions. Jefferies LLC. is acting as lead financial advisor, and Goldman Sachs is also acting as financial advisor to SRS on this transaction.

About SRS Distribution

Founded in 2008 and headquartered in McKinney, Texas, SRS Distribution has grown to become one of the fastest-growing building products distributors in the United States. Since the Company’s inception, it has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. SRS Distribution currently operates under a family of distinct local brands encompassing more than 760 locations across 47 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P. and Berkshire Partners LLC. For more information, visit www.srsdistribution.com.

5/5 - (1 vote)

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