Skimmer, America’s most widely-used pool service platform, has announced a strategic partnership with Orenda Technologies (a HASA Company), a trailblazer in water treatment solutions. This collaboration aims to enhance the user experience for pool professionals by integrating the Orenda Calculator, with its Langelier Saturation Index (LSI) and dosage recommendation engine, into Skimmer’s software.

The inclusion of Orenda’s LSI calculator and dosage recommendation engine within Skimmer’s platform marks a significant milestone in pool service technology. The LSI serves as an impartial measurement of water balance, specifically gauging calcium carbonate saturation. By assessing whether the water is aggressive/corrosive, balanced, or scale-forming, the LSI plays a pivotal role in ensuring optimal water chemistry. 

This, combined with Skimmer’s easy-to-use, all-in-one software will give tens of thousands of pool pros access to water quality insights right in the Skimmer app. 

“Partnering with Orenda and HASA aligns seamlessly with our commitment to providing pool professionals with cutting-edge tools,” says Jack Nelson, CEO of Skimmer. 

Integrating the Orenda Calculator into Skimmer empowers our customers to make informed decisions that directly impact water quality and customer satisfaction,” says Nelson.

“We are excited to integrate with partner software that helps pool professionals up their game, and that can expand upon the app we have built. Skimmer is a powerful tool that helps thousands of pros improve their business every day. This integration allows for us to help those same pool pros even further. With this partnership, Skimmer users will be able to save chemistry results and history, which is something our customers have asked of us for years.  This partnership makes that possible,” says Eric Knight, VP of Pro Marketing at HASA/Orenda. 

The integration is slated for launch in the coming months, promising a user-friendly experience that streamlines pool maintenance. This collaboration underscores both companies’ dedication to innovation and customer-centric solutions within the pool maintenance industry.

For more information on the Langelier Saturation Index and its impact on water chemistry, visit Orenda’s blog at https://blog.orendatech.com/langelier-saturation-index.

About Skimmer:

Skimmer is America’s most widely used pool service platform. The company is on a mission to modernize the pool and spa service and repair industry through easy-to-use software and best-in-class support. Over 25,000 pool service professionals servicing 500,000 pools in North America use Skimmer to get organized, get paid faster, and grow their businesses.

About Orenda:

Orenda (a HASA Company) is at the forefront of revolutionizing water treatment solutions for pools, emphasizing the importance of proper water chemistry and sustainability. Through its advanced technology and expertise, Orenda helps optimize pool water quality by empowering pool professionals with industry-leading products and educational resources.

About HASA:

HASA, Inc. is a leading producer and distributor of high-quality water treatment products used to sanitize and maintain water systems, including swimming pools, water tanks and containment vessels for recreational, industrial, and municipal end markets. Founded in 1964, the company operates out of facilities in California, Arizona, Washington, Nevada and Texas. Over its 60-year history, HASA has established a strong reputation for supplying superior products through excellent logistics and distribution capabilities. Additional information about HASA is available at www.hasa.com

For media inquiries or further information, please contact:

Jes Ellacott

Jes@getskimmer.com

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The great debate of the pool industry has always been about pools built with serviceability in mind. Pool service pros are constantly saying that builders do not consider what a pool needs to be serviceable. They claim the builder only cares about the aesthetics of the design and cost. Are they right? In some cases the service pros are. However, there are quality builders who wish to produce an ideal product but run into obstacles, such as customer preferences, that make it difficult to do that. When I asked pool services pros on Facebook what they would like pool builders to consider for the pros coming to the job afterward, I received dozens of comments. Responses ranged from salesmen with claims that purchasing chemical automation and sanitization would eliminate the need for the service pros to the actual installation of equipment and plumbing.

The Great Pool Debate: Top 5 Complaints Service Pros Found In The Field

Communication with the pool owner about maintenance

In any project the biggest asset is communication. This is, also, important in the pool-building process. During the builder and homeowner relationship, it is important to educate homeowners on the maintenance requirements for their choices.

Recently, I was on a job site where the homeowner chose to use black tile on their infinity edge wall. Luckily, their builder had mentioned that using that particular tile can require regular cleaning from scale build-up. As time has passed, the homeowner has been comfortable with their choice and the maintenance needs associated with their material selections. This is not always a situation.

According to Peter Wiedermann in Perth, Australia, it is quite common for builders to tell their clients swimming pools only need to be serviced once a month since they have filtration and chemical automation. As the great pool debate rages on, maintenance professionals know, no matter what you have installed it needs to be monitored closely to make sure that components are functioning correctly. If there is a lack of education among homeowners, it creates mistrust between pool service professionals and consumers.

“Please stop plastering lights on the wall!!! Is this too much to ask??” commented Kathleen Maloney with Armadillo Pools in Sacramento, CA

When the pool service professional goes to replace pool lights, it is extremely common, especially when inch-and-a-half lights are used, for them to be plastered in. This is a problem because in order to remove the light and replace it with a new one, service techs will need to remove the plaster around the light. This causes higher replacement costs and additional concerns with the homeowner about how much damage might be done by removing the light.

Luckily, there are ways to avoid this from happening. You can wait to install lights until after the pool surface is completed. This may add additional labor costs for the builder because of the extra visit but is preferred with future maintenance in mind. If the extra visit is a concern, many light manufacturers include plaster caps you can place on lights prior to plastering. This can also help avoid plaster build-up on the fixture. In addition, there are nicheless wall fittings you can place on the conduit or pipe used for the lights. This provides a ring that the plaster installer can build the surface around in order to avoid contact with the lights.

“More than one skimmer, one shallow one deep, do it!” said Gregory Wilker

There should be one skimmer for every 800 sq ft of surface area on residential pools and every 500 sq ft of surface area on commercial pools. Ideally, placing them at either end or equally spread out their purpose helps to remove oil and debris from the pool. Pool designers and builders need to take into consideration the variety of elements in the area around the pool when adding skimmers.

As many pool service professionals have experienced, when there is a high foliage area, one skimmer cannot contain high amounts of debris in a short period of time. This becomes problematic and leads to more frequent visits. In turn, we ask customers to check skimmer baskets frequently between visits or risk the pump running without adequate water flow. Yes, adding additional skimmers adds additional costs but this is where communication between builders and service technicians can help homeowners understand those additional costs.

Understand the pool sweep line needs to be accessible

How many times have you walked into a yard with a beautiful natural pool design to find the pool sweep line access is blocked by a rock or unreachable from the deck due to a tanning ledge? Per manufacturers’ recommendations, pool sweep lines need to be six inches below the water level in the center of the pool for optimal cleaning. For builders, this can be a challenge when implementing this due to design or homeowner-specific requests. Ideally, pool service professionals want the builders to avoid placing rocks and/or landscaping being placed right above the pool sweep line. They would like to be able to access these lines from the deck without the need to physically get into the pool. The reason for promoting accessibility here is to ease future repairs and servicing of the pool sweep.

“Realize Everything they install will eventually need to be serviced or repaired.” Loren Jarvis at Pool Patrol in Cardiff, United Kingdom

Out of all the problems pool professionals have with pool builds, the amount of space for an equipment pad and the amount of space between pieces of equipment is without a doubt the the numer one complaint.

I know from my experience, that when I walk into a yard for a warranty call there are many times I think to myself as I turn the corner, “What the hell were they thinking.” When a builder is planning the equipment pad, they have a few obstacles. They have to look at the property lines, setbacks, and easements. They, also, have to consider clearance for heaters, walkways, and customer preferences. This can make it challenging to create the proper amount of real estate for the equipment pad.

From the service pro standpoint, yes, we would love spacious equipment sets, but we do understand its limits. What the pool service pro wants is enough room to open a filter, remove the pump without having to cut plumbing, and to be able to service the salt cell with some ease to name a few. They, also, want to have enough space in suction and return manifolds for repairs without having to cut concrete or requiring reconstruction of the entire manifold for a minor plumbing repair.

Ultimately,  service professionals and builders have the same mission. Creating a pleasing environment for homeowners and their families to enjoy. This can be achieved with consideration on both sides.

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The journey to financial independence is a path that many aspire to tread, often searching for opportunities that align with their passions and lifestyle choices. Surprisingly, the pool industry emerges as an unexpected yet lucrative avenue for individuals with an entrepreneurial mindset.

Achieving Financial Independence Through Pool Service

Unlike traditional sectors, the pool industry offers a diverse range of opportunities, allowing aspiring entrepreneurs to explore various niches such as pool maintenance, construction, retail, distribution, and product manufacturing. The sheer breadth of options enables individuals to find a business avenue that aligns with their skills, interests, and financial goals.

Services like pool maintenance and post-build services create ongoing revenue streams, contributing to financial security over the long term. This stability is attractive to entrepreneurs seeking to establish and grow their businesses steadily, providing a reliable foundation for financial independence.

Pool Professionals Share Their Stories

Flexible Work-Life Balance

Kate Shelton, a certified pool tech and a mother of three, discovered the financial benefits of the pool industry while balancing the demands of parenthood. “I’m a certified pool tech and I made more than I ever thought I could working only two days a week this summer while still being able to keep my kids out of daycare,” said Shelton who said she equally enjoys the social aspect of the job; “it keeps me out in the sunshine and interacting and meeting some great people who are turning into lifelong friends.”

Changing Career Paths

Shari McGrellis transitioned from a career in teaching to building a successful pool business and is now the primary breadwinner in her house. “When my husband lost his job, I decided to start cleaning pools to help pay for our kids’ schools. Today, I’m no longer a teacher and this year my husband will start working for my pool company full-time.”

Low Start-Up Costs

It doesn’t take much to start up in the service aspect of the industry. The low start-up costs are certainly one of the more appealing aspects for self-starters like Keith Johnson. Beginning with just a $500 credit card loan, he was able to get his pool business off the ground. “It’s 39 years later and I’m still in the industry today. My family wants for nothing. I love this industry and love what I do,” said Johnson.

Swimming Pools Are A Family Affair

For Mike Tellegen and his family, the pool and spa industry has been a source of prosperity for nearly 40 years. His daughter, Deb Martin, is a testament to the industry’s ability to foster hard work and talent. Recently she was acknowledged as one of the up-and-coming women in the pool industry by Pool Pro magazine. Mike’s youngest son currently works with him in the Portland area, showcasing how the pool industry can become a family affair, capable of providing financial stability and a comfortable life.

Life Changing Freedom

Kelli Clancy’s story reflects the transformative power of the pool industry. Faced with financial challenges in an abusive relationship, Kelli found solace and financial freedom in the pool industry. In just one year of part-time work, she doubled her pay, allowing her to quit her job in education and go full-time in the pool industry. The career switch has afforded her the means to take care of her children and herself comfortably.

An Alternative Path

Amy Bailey-Lemieux’s journey highlights the pool industry’s potential to open doors for those who may not have followed a traditional career path. Without a college degree, Amy found her drive and passion in the pool industry. This newfound motivation enabled her to explore various career opportunities, eventually leading her to start her own business and become an equal financial contributor in her household.

Running The Gamut

Steve Thompson’s story is one of versatility within the pool industry. Starting with 44 pools in 2008, Steve quickly expanded his business to over 300 pools. Innovating along the way, he transitioned into pool building and eventually became a successful product manufacturer. Steve’s story showcases the multitude of opportunities within the pool industry, providing avenues to make money at every turn.

Enabling Financial Security

Joann Criss-Colquitt’s journey began in the 80s, working for other companies in the pool industry. Her perseverance and dedication led her to become the second woman in Florida to get a Certified Pool Operator (CPO) license. Taking the leap, she started her own business, which ultimately enabled her to pay off her mortgage. Joann’s story illustrates how hard work and learning in the pool industry can lead to entrepreneurship and financial independence.

Taking The Plunge: 4 Reasons Why The Pool Industry Is Enticing Entrepreneurs

1. Diverse Opportunities: The pool industry offers a spectrum of opportunities, including pool maintenance, construction, and product manufacturing, allowing entrepreneurs to explore various niches that align with their skills and interests.
2. Low Entry Barriers: With relatively low initial investment requirements, the pool industry welcomes entrepreneurs without substantial capital, enabling them to enter the market, learn the trade, and gradually build their businesses.
3. Longevity and Stability: The provision of services like pool maintenance and post-build services contributes to long-term stability, offering entrepreneurs a reliable foundation for financial success and security over the years.
4. Flexibility and Work-Life Balance: Entrepreneurs in the pool industry can enjoy the flexibility of setting their own schedules, facilitating a better work-life balance. This feature is particularly attractive to those with family responsibilities or those seeking a lifestyle that aligns with their personal priorities.

Paving a Pathway to Financial Independence

The pool industry has proven to be more than just a source of income for these individuals; it has been a vehicle for financial independence, personal growth, and entrepreneurial success. These diverse stories demonstrate how the industry accommodates various life situations, offering flexibility, financial stability, and opportunities for those willing to take the plunge. Whether it’s starting with a small loan, overcoming financial hardship, or finding passion later in life, the pool industry has become a haven for those seeking both independence as well as a fulfilling career.

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In the competitive world of pool repair, success is not just about fixing leaks or replacing filters—it’s about creating an exceptional customer experience from the very first phone call. This article delves into the winning strategy of being the first to answer the sales call and promptly providing a sales quote, exploring how this dynamic duo not only ensures success but empowers pool companies to charge a premium price. At the heart of our value proposition lie three pillars: speed, certainty, and superior service.

The Need for Speed in Pool Repair

In an era where time is a precious commodity, the power of speed cannot be overstated. When a potential client reaches out to a pool repair company, they are seeking not just a solution to a problem but a partner who can deliver that solution promptly. Being the first to answer the sales call sets the stage for a relationship built on responsiveness and trust.

Speed is not only about answering quickly but also extends to the entire process—from understanding the client’s needs to providing a detailed sales quote. This efficiency is a key factor in attracting and retaining clients, setting the foundation for a successful pool repair company.

Certainty in Action: The First Quote Advantage

In the pool repair industry, uncertainty can be a major source of frustration for clients. The quicker a company can alleviate this uncertainty, the stronger the impression of professionalism and reliability. Being the first to provide a sales quote is a crucial step in this direction.

A prompt sales quote not only demonstrates efficiency but also showcases a company’s commitment to understanding the client’s needs. It transforms a vague inquiry into a concrete plan of action, providing clients with a clear roadmap for addressing their pool issues. In an industry where clients often receive multiple quotes, being the first to present a detailed and transparent quote significantly enhances the company’s competitive edge.

Moreover, the certainty offered by a quick and comprehensive sales quote allows clients to make informed decisions swiftly. The psychological impact of this certainty is immeasurable, as clients feel reassured that their pool repair needs are being addressed with precision and expertise.

The Superior Service Differentiator

Speed and certainty, while crucial, are incomplete without a commitment to superior service. In the pool repair industry, where personalized attention and technical expertise matter, providing an exceptional customer experience is a non-negotiable aspect of success.

Superior service goes beyond just fixing a pool; it involves creating an end-to-end experience that delights clients. This can include proactive communication, transparent processes, and a customer-centric approach that puts the client’s needs at the forefront. When a pool repair company consistently delivers superior service, it not only meets but exceeds client expectations, setting the stage for repeat business and positive word-of-mouth referrals.

Charging a Premium: The Value of the Triple Play

Now, how does the triple play of speed, certainty, and superior service translate into the ability to charge a premium price? Let’s dissect each element of our value proposition to understand its impact on the perceived value of pool repair services.

Speed as a Premium Service

Quick Response, be first:

A pool repair company that positions itself as the fastest to respond communicates a sense of urgency and dedication to client needs. This level of responsiveness is a premium service in itself, especially in situations where immediate action is required to prevent further damage.

Quick Turnaround:

Clients are willing to pay a premium for the assurance that their pool issues will be addressed swiftly. By consistently providing quick solutions, a pool repair company positions itself as a valuable partner worth the extra investment.

Certainty as a Premium Offering

Detailed and Transparent Quotes:

Clients often equate certainty with transparency. A pool repair company that offers detailed and transparent quotes promptly communicates a level of professionalism and thorough understanding of the required repairs. Clients are willing to pay more when they have a clear understanding of the scope of work and associated costs.

Reliable Timeframes:

Certainty extends to timelines. A company that can reliably predict and meet deadlines instills confidence in clients. The ability to provide a precise timeline for repairs, coupled with consistent delivery, justifies a premium price for the peace of mind it brings to clients.

Superior Service as a Premium Differentiator

Personalized Attention:

Premium pricing is often associated with a higher level of service. A pool repair company that goes above and beyond to provide personalized attention, such as assigning dedicated account managers or offering customized solutions, positions itself as a premium service provider.

Quality Assurance:

Superior service includes a commitment to quality. Using high-quality materials, employing skilled technicians, and ensuring that repairs are not just functional but durable justifies a premium price. Clients are willing to invest more when they trust that the repairs will stand the test of time.

In the competitive realm of pool repair, being the first to answer the sales call and promptly providing a sales quote is a winning strategy that goes beyond efficiency—it’s a formula for premium success. The triple play of speed, certainty, and superior service positions a pool repair company not just as a service provider but as a trusted partner worth the investment.

Charging a premium price is not just about the tangible repairs; it’s about the intangible value of trust, confidence, and a superior customer experience. Pool repair companies that embrace and excel in the triple play create a narrative of excellence that justifies premium pricing, setting the stage for long-term success and a reputation as a leader in the industry.

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The holiday season is often marked by the warm glow of lights, joyous gatherings, and a spirit of giving. In a touching display of community support, a local pool company, Swimming Pool Services, is making a difference by bringing light to the lives of a grieving family. This year, the company has chosen to dedicate their time and resources to the Sauer family, who tragically lost their beloved mother and veteran, Abby Sauer, to leukemia earlier this year.

Abby Sauer, a 44-year-old combat medic who served in Iraq and the National Guard, was not only a dedicated servicewoman but also a loving wife and mother to two children. Her sudden diagnosis and subsequent passing left her family grappling with the harsh reality of her absence, especially during the holiday season.

Kaiti Lubbert, Abby’s sister-in-law, described the impact of Abby’s passing as life-changing. “Everything just changed. Like, life as you know it,” she said. The loss was particularly poignant as it occurred shortly after Christmas, leaving the family with the heartache of unfulfilled plans and the absence of a loved one who was the “light of everyone’s life.”

In an effort to bring some light back into the Sauer family’s home during the holidays, a compassionate crew from Swimming Pool Services stepped up to decorate their residence with festive cheer. The company adorned the house with holiday lights, transforming it into a beacon of hope and warmth for the grieving family.

“She was the light, and it would be great for the kids to still see that light,” expressed Kaiti Lubbert. “She radiated. Everything she did.” The decorations, in red, white, and blue, honor Abby’s service as a combat medic and serve as a heartfelt tribute to her memory.

This act of kindness is not an isolated incident for Swimming Pool Services. Every year, the company dedicates its time and resources to decorating the homes of veterans’ families, recognizing the sacrifices made by those who have served in the military.

Justin Lex, a representative from Swimming Pool Services, emphasized the company’s gratitude for the military and the importance of giving back. “[We’re] very lucky to be in this country, that we have a military that serves us,” he said. The gesture reflects a commitment to honoring and supporting those who have selflessly served their country.

Kaiti Lubbert took the initiative to nominate the Sauer family for this heartwarming gesture. “I sent in the nomination because I was thinking there’s not a more deserving family than Mitch and the kids,” she told reporters. Through this act of community kindness, Swimming Pool Services not only illuminates the Sauer family’s home but also ensures that Abby Sauer’s memory continues to shine brightly during the holiday season

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In 2023, the “smart home” concept continues to trend. Homeowners want a more maintenance-free space with automated thermostats, lights, blinds, and more. 

However, this concept can also enhance and improve outdoor spaces, and it’s especially appealing to pool owners. With automation in their toolkit, pool professionals can make a splash and make their customers’ lives easier.

Diving into pool pump automation.

Every good story begins with a hero. One of the unsung heroes of the pool industry is variable speed and flow technology. What makes variable speed and flow so notable is its incredible energy efficiency. In fact, with a third-generation IntelliFlo3® Variable Speed and Flow Pump, pool owners can save up to 90%* on energy consumption. With optional onboard relays to provide automated control of two additional pieces of equipment, pool owners can control additional devices like lighting or salt chlorinators.

While options like this are a great solution for small-scale automation, it’s possible to put most of your customer’s pool features on one easy-to-use management system. And when it comes to the pool, homeowners crave peace of mind! They want the ease of knowing their pool is in great hands and utilizing reliable products and technology. Enter automation systems, a more effortless solution to provide pool pros with a bird’s eye view of problems and the ability to troubleshoot in advance, thus increasing efficiency and delivering white glove service that takes the stress off customers.

Helping customers understand their pool equipment pad and how everything works together is essential. Think of a pool as a person; the chemicals you add to the pool water are like white blood cells, attacking germs and keeping the environment clean. Filters take in dirty water, reduce contaminants, and push out cleaner water, like the lungs of the pool. The automation system is a bit like its brain, sending signals to the different body parts to ensure they’re working accordingly.

Automation systems like the IntelliCenter® Pool Control System provide versatile control. Controlling colored lights, water features, and more with an automation system is a breeze! Pool owners can effortlessly set automation schedules, monitor pool and spa status, and check water chemistry.

Using tools like the Pentair Pro app, pool professionals can also remotely monitor their customers’ automation system. With remote monitoring, pool owners can breathe a sigh of relief and enjoy peace of mind knowing their trusted pool service professional can check in and troubleshoot problems anytime, anywhere.

Help your customers RULE THE POOL!

With automation in your arsenal, it’s easy to curate the dreamiest backyard oasis for your customer. Any pool can be transformed from a mundane natatorium to an enchanting water wonderland with connected products. 

The ruler of this watery kingdom is your customer – all they’ll need is the Pentair Home app on their smartphone. With this easy-to-use app, pool owners can monitor and control their pool equipment from anywhere in the world. With the Pentair Home app and automation working together, your customers’ lives become easier. Long gone are the days of frustrating pool management, and here to stay is the era of a fully connected, smart pool equipment pad. 

With an easy-to-manage lineup of pool equipment, pool owners can make more time for the things that really matter: family, memory-making, and poolside relaxation. By providing them with a reliable and connected pool equipment pad, you help them rule the pool.

To learn more, visit pentair.com/intelliflo3 hub or pentair.com/intellicenterhub.

*Savings based on variable speed pump compared to a single-speed pump running 12 hours per day at an average of $0.16 per kWh in a 20,000-gallon pool. Actual savings may vary based on local utility rates, pool size, pump run time, pump horsepower, pump rpm, plumbing size and length, pump model, service factor, and other hydraulic factors. Individual Weighted Energy Factor (WEF) scores and savings may vary by model. 

All indicated Pentair trademarks and logos are property of Pentair. Third-party registered and unregistered trademarks and logos are the property of their respective owners.

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TAMPA, FL., September 18, 2023 – National Pool Partners, Inc. (“NPP” or the “Company”), the nation’s premier multi-regional pool service company, announces today that Hal Denbar was named Chief Executive Officer effective August 18, 2023.

Mr. Denbar joined NPP in 2020 as a Founding Partner and President of NPP’s Texas region, following the Company’s acquisition of his pool service business, Patriot Pool & Spa, in Austin, Texas. Most recently, he served as Chief Operating Officer at NPP.

During his tenure with NPP, Mr. Denbar has been instrumental in growing the Company both organically and through strategic acquisitions. As Chief Operating Officer, Hal managed the daily field operations across NPP’s three regions and ten branch locations, bringing standardization and efficiency to the Company’s various functions.

Prior to joining NPP, Mr. Denbar successfully grew Patriot Pool & Spa into one of the leading pool service companies in Austin, Texas and has been recognized as a “Top 30 Under 40” young professional in the swimming pool industry by PoolPro Magazine. For three consecutive years, Patriot Pool & Spa was recognized as the fastest growing swimming pool service company in the United States on the Inc 5000 list and was also ranked as the best customer service company in Texas by Pool & Spa News. Mr. Denbar holds a B.A. from Texas A&M University.

Mr. Denbar stated, “I’ve had the unique opportunity to perform each role within the pool service industry: from technician to owner/operator to executive operations and now to CEO. I feel very fortunate to have this fulsome perspective to lead National Pool Partners and will continue to rely upon it to meet our goal of having the happiest customers in the pool service industry.”

Augusto Titarelli will be stepping down as Chief Executive Officer and moving to an advisory role as a member of the NPP Board of Directors. Under Mr. Titarelli’s leadership, NPP grew to ten branches across the U.S Sun Belt through the successful completion of 17 acquisitions since the company’s inception in 2020.

“Hal’s appointment to CEO aligns with NPP’s vision to revolutionize the pool service and repair customer experience. Hal brings decades of pool industry know-how to the executive team, coupled with his high energy and customer-first approach. We are appreciative for Augusto’s leadership since NPP’s launch, and we look forward to working alongside him on the Board of Directors,” said Ryan Aimers, Vice President at Imperial Capital.

About National Pool Partners
National Pool Partners has become the nation’s premier multi-regional pool service company through the acquisition of best-in-class pool service companies across the U.S. Sun Belt. NPP was founded with the mission to “elevate the industry” and it aims to achieve this mission by providing employees with new career growth opportunities, providing sellers with an opportunity to become leaders within the NPP organization, and by keeping a focus on making pool ownership enjoyable. NPP aspires to be the largest pool service company in the world by putting people first, helping peers in the industry, and creating lifetime customers.
For more information please contact Hal Denbar, Chief Executive Officer at 1-512-826-5929 or by email at hdenbar@go-npp.com, or visit our website: www.go-npp.com.

About Imperial Capital
Imperial Capital is a leading mid-market private equity firm focused on North American opportunities to build or acquire growth-oriented platform investments in targeted industry niches within healthcare, business services, and consumer services industries. Based in Toronto, Imperial Capital combines its deep industry focus, active portfolio management, and strong partnerships with experienced industry executives to offer a differentiated approach to investing. With assets under management of over US$3.5 billion, Imperial is currently investing from its US$800 million Fund VIII. For further information on Imperial, visit www.imperialcap.com.

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MACON, Ga. (Sept. 7, 2023) – America’s Swimming Pool Company (ASP) launched a new Construction Division and now has hundreds of franchised locations around the country that can offer the installation of inground concrete, vinyl, and fiberglass pools, as well as luxury pools and outdoor features. This expansion of services from the nation’s leading swimming pool service franchise comes as the pool and hot tub industry reports skyrocketing demand for new residential pools and hot tubs. According to the Pool and Hot Tub Association, 96,000 new residential inground pools were constructed in 2020, the highest number in over a decade.

“ASP was built on providing valuable services our customers need to maintain and enjoy their swimming pool and protect the investment they have made in their property. As people have begun spending more time at home over these past several years, there is an increased desire to turn the backyard into an oasis. Now we can help homeowners with their pool installation needs as well, offering a complete suite of pool services,” said Jimmie Meece, Brand President of America’s Swimming Pool Company.

ASP franchise owners find that construction and related services are major revenue opportunities for their businesses. This is in part thanks to the size and scope of these projects, as well as the frequency that consumers are requesting the service. As more owners take on new pool build requests, pool construction is trending toward becoming a driver of growth for those in the ASP franchise system.

Shaun Hurley, ASP’s director of renovation and construction, is definitely seeing the demand for not only inground pools and hot tubs but also outdoor kitchens, fireplaces, and fire pits. Hurley said, “Our ASP locations that offer construction and renovation services are seeing their business boom with requests for popular additions like strip lighting installation in pools, recessed firepits, water bowls, and fire bowls. Another popular trend is outdoor kitchens. I’ve been urging homeowners to think about a kitchen during their initial pool build because it’s an option that most people end up realizing they want.”

Hurley added, “Many homebuyers consider a swimming pool an asset and are likely to pay more for a home with one. This is especially true of a concrete pool, which is a more permanent structure than either a vinyl or fiberglass one. A pool may substantially raise values in hot weather regions such as the Southwest and Southeast, where swimming pools are a near necessity to beat the heat.”

Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry. The company has since cemented itself as the largest and most trusted swimming pool service in the country, with over 360 franchise units sprawling across 26 states. Swimming pool owners nationwide trust ASP for its affordable, reliable, and knowledgeable service—including maintenance, inspections, repairs, renovations, and construction. To learn more about owning a pool franchise, visit https://www.aspfranchising.com/.

About America’s Swimming Pool Company

ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 26 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Company, visit the website or find us on Facebook @asppoolco.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands’ companies include 15 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.

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The Independent Pool and Spa Service Association (IPSSA) continues to grow and has created more opportunities for its members and chapters to earn recognition and prizes.  IPSSA now offers three awards designed specifically for service professionals that are members.

The newest of these awards is called The Pool Professional of Tomorrow Award to be awarded to any member that demonstrates a commitment to the growth and future of the pool service industry through the activities within their chapter and community.  Designed specifically for newer members, applicants must be active in the industry for less than 10 years. The winner receives a $500 prize and travel accommodations to the annual Weekend of Inspiration event in 2024. 

Additionally, the Independent Pool and Spa Service Association has expanded its well-known Terry Cowles Lifetime achievement award. Established in 2006, the award for individuals was established for those with over 10 years of active service in IPSSA and provides a cash award and complimentary tickets to the annual banquet event.  The new Chapter of the Year Award provides a first, second and third place award that includes cash funds for the chapter as well as complimentary tickets and hotel accommodations for chapter members to the organization’s Weekend of Inspiration event. 

Those interested in applying for these awards, please contact Rose Smoot (rose@ipssa.com) for details on the nomination criteria.  Submissions must be received by September 1, 2023 to be considered for the awards.  Since its inception in 1988, IPSSA was established to promote educational opportunities and provide business support and resources to its members.  These awards are part of the organizations continued desire to engage members and the criteria reflect the organization’s core values of community, education and support of all IPSSA members.  More information about how to join a chapter can be found on their website, the official Facebook page, or by calling 888-360-9505.

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How a Virginia retail business leverages their ‘most valuable commodity — human willpower’ for continued growth

Jennifer Clements is the first to admit she loves to talk.

“The gift of gab can be very powerful,” says the co-owner of Pla-Mor Pools, a family-owned retail business with two locations in the Mechanicsville, Virginia-area.

For 40 years, Clements and her husband Kenny have been running the business her in-laws began in 1968 by focusing on the relationships they build with their employees, customers, and industry partners. But Clements never expected her role to become so critical as it did in the last two years as COVID and supply chain shortages combined to make business more challenging.

The pool and hot tub retail business was the hardest hit segment in the industry, Clements surmises.

“We had to put a lot of rules, guidelines, and new practices in place. On the administrative side, I spent more time making sure that our retail store was compliant than helping customers, and that’s sad,” she says.

Looking back, she recalls the early pandemic days as “horrific” and the time since as a wild ride.

“In all my decades in the industry, I’ve never experienced demand like that,” she says, yet “[suppliers] limited how many tubs we could buy, and we could have sold probably five times as many.”

Pla-Mor weathered the storm, ensuring the next generation of Clements family owners, Jennifer’s four sons, can carry on the tradition. “I know now that where there’s a will there’s a way,” she reflects. “I think our most valuable commodity is just human willpower.”

Treat employees like family

Clements likes to tease her staff that she has “adopted” them. She says a big part of Pla-Mor’s success through challenging times is in how they recruit and retain employees.

It hasn’t been easy.

“It was the most exhausting feat trying to bring in folks (during the pandemic). I’ve been stunned by how few candidates apply for positions,” she says, citing stimulus checks, safety concerns, and family care responsibilities as culprits. Now she runs continuous hiring campaigns through Indeed, posts fliers, and uses local organizations to educate prospective employees on career opportunities. Her main message: “Your safety is front and center for us, and we value you.

Other tactics they’ve used the past two years include:

• Aggressively adjusting pay rates to national trends
• Adding short-term sales inducements to products to help create excitement and establish goals
• Allowing employees to help set safety standards
• Including all employees in ongoing training, including leading training sessions once they’ve hit a year of service

Overall, Clements doesn’t try to get fancy with her employee incentives – she focuses on paying employees well and treating them even better.

“Most of our staff has been with us for a long time, so they know they’re part of the family,” she says. “You have to actively work with new staff to establish that sense of belonging.”

Build your network to expand your options

Ask Clements what her job title is, and you’ll get a few answers. She finally settles on “director of business development,” but that doesn’t quite capture the whole picture. She’s used to being behind-the-scenes wearing many hats.

Today she reaches out to other women in this business who feel the same, to help them see the value in talking about their roles.

“Women are networkers by nature,” she says. “I love to network, whether it’s with other people in the pool business or if it’s with sales reps to find out what the trends are and forecast ahead of time which direction our business needs to go.”

Regardless of gender, Clements says that networking can help anyone’s business grow. She suggests a few key places to make an impact:

• Attending trade shows gives you time to pick the brains of other business owners, get key contacts, and reach out to people with a strong industry presence
• Interacting with political leaders pre-pandemic allowed Clements to contact the Virginia governor’s office in the earliest days of COVID so that Pla-Mor could have a plan in place before restrictions began and keep their doors open
• Joining industry associations like the Pool & Hot Tub Alliance has given Clements the “Batphone” – there’s always someone to call for help, which has especially helped in sourcing hard-to-get products

Communicate with your customers

Clements actively monitors all of her business’s online reviews. Last year, she had a tough one. The customer was lamenting that they had purchased an aboveground pool from someone else, and they couldn’t get a ladder from Pla-Mor. Clements did what she always does – respond with the facts.

“I had to explain the interaction we had in the store that, yes, we did have them on the floor, but they were sold and nobody can source them,” she recalls.

As someone who can talk to anyone, Clements does not shy from customer interactions. Quite the opposite, she’s picked up those communications in the past two years and recommends:

• Getting to know your customer base – Pla-Mor has a large percentage who are older, so they expected elevated safety and cleanliness standards
• Serving customers where and when they want, which for Pla-Mor has meant increasingly moving to online retail and continuing contactless curbside pickup
• Re-evaluating your show floor setup or warehouse storage footage to meet current demands – at Pla-Mor that has meant utilizing space left open by carrying fewer spas to instead store and display pumps and filters that they stocked up on to fulfill customer needs when others couldn’t
• Providing full transparency into your pricing and sourcing strategies, even going as far as creating a book that shows manufacturer and distributor letters/information on rate increases and product shortages

Clements has learned customers can be fickle. “We were so short on some products and then other products were so far ahead that it would have been nice if we’d had explosive growth on everything.” While not experiencing the growth some builders and service businesses saw, Clements applauds the hard-won 27% growth rate Pla-Mor achieved these past two years, in large part thanks to the people who power their business – their employees, customers, and allies.

Download a sharable PDF of this article. 

Watch the full interview with Jennifer:

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