Pool & Hot Tub Alliance Celebrating Their 5-Year Anniversary

As the Pool & Hot Tub Alliance (PHTA) marks its fifth anniversary, it’s a time not only for celebration but also reflection on the significant strides made in the pool and hot tub industry. Over the past half-decade, PHTA has stood as a beacon, tirelessly working to educate, advocate, and elevate the industry. Let’s take a closer look at some of the remarkable accomplishments achieved during this time.

Contributions in Education

Education has been a cornerstone of PHTA’s mission, and the Genesis platform stands as a testament to its commitment to excellence. Genesis, renowned for its high-quality instruction, has paved the way for certification in various aspects of pool and hot tub management. From face-to-face to virtual training, Genesis has expanded its course offerings, ensuring professionals have access to top-tier education. The creation of a unique mastermind event further underscores PHTA’s dedication to advancing knowledge within the industry.

Moreover, PHTA has democratized education through initiatives like Class Pass, offering free training to earn Continuing Education Units (CEUs). Additionally, strategic partnerships, such as the collaboration with Cornell to provide business training for executives and emerging leaders, have empowered industry professionals with invaluable skills and knowledge.

Advocates For The Pool & Spa Industry

On the advocacy front, PHTA has been at the forefront of critical discussions surrounding energy efficiency, drought management, decarbonization, and legislative matters such as the VGB Act and summer work travel. The organization’s inaugural lobby day in 2023 marked a pivotal moment, bringing industry stakeholders together to champion key issues. Notably, PHTA’s Step Into Swim program has been a resounding success, raising over $1.5 million and introducing swimming to more than 50,000 individuals.

In terms of industry standards, PHTA’s accreditation by ANSI underscores its commitment to safety and excellence. With over 40,000 professionals certified annually, PHTA ensures rigorous standards are upheld across various domains, including pool operation, design, and service.

PHTA’s reach has also extended through consolidation efforts, bringing organizations like TPSC and CPSA under its umbrella. The alignment with Texas and California signifies a broader reach and deeper impact within the industry. Furthermore, PHTA’s emphasis on research, evidenced by annual and quarterly surveys on business operations, enables members to benchmark their performance effectively.

Pool & Hot Tub Alliance Recent Accomplishments

Not content with past achievements, PHTA has remained focused on workforce development. The launch of apprenticeship programs approved by the Department of Labor underscores its commitment to nurturing talent within the industry. Initiatives like Work In Aquatics provide a platform for job seekers to explore careers and opportunities, with over 5,000 applicants to date.

As the Pool & Hot Tub Alliance looks ahead to the next five years, the organization is poised for even greater accomplishments. With a steadfast commitment to educating, advocating, and elevating the industry, PHTA remains dedicated to excellence. It is the engagement and loyalty of its 3,900 members and counting that inspire PHTA to continue pushing boundaries and striving for excellence. Here’s to five years of success and many more to come!